229+ Best Seo Keywords For B2B Business [2025]

Looking for the top Google search b2b keywords? We’ve got you covered! below you can see the most popular b2b keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.

We’ll also tell you how competitive each b2b keyword is and its average cost for ads to help you pick the best ones for your campaigns.

Seed Keywords

Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on. 

By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.

Here is a list of seed keywords for b2b business

No.	Keyword	Avg. Monthly Searches	CPC	Competition
1	B2B marketing	22,200	$3.90	High
2	B2B sales	9,900	$5.20	High
3	B2B e-commerce	5,400	$5.60	High
4	B2B lead generation	4,400	$6.80	High
5	B2B software	3,600	$6.40	High
6	B2B marketplace	2,900	$4.70	High
7	B2B integration	2,400	$6.50	High
8	B2B logistics	1,900	$6.30	High
9	B2B lead nurturing	1,600	$5.80	High
10	B2B content marketing	1,600	$5.90	High
11	B2B customer acquisition	1,300	$5.50	High
12	B2B customer retention	1,300	$5.60	High
13	B2B customer experience	1,000	$5.70	High
14	B2B lead management	880	$5.30	High
15	B2B demand generation	880	$6.10	High
16	B2B relationship management	720	$5.40	High
17	B2B sales enablement	590	$5.70	High
18	B2B social media marketing	590	$4.80	High
19	B2B account-based marketing	480	$6.20	High
20	B2B email marketing	480	$5.50	High
21	B2B lead scoring	390	$5.90	High
22	B2B influencer marketing	390	$5.20	High
23	B2B sales funnel	320	$5.60	High
24	B2B customer segmentation	320	$5.70	High
25	B2B data analytics	260	$5.40	High
26	B2B pricing strategy	260	$5.50	High
27	B2B customer satisfaction	210	$5.60	High
28	B2B marketing automation	210	$5.70	High
29	B2B lead generation software	170	$6.10	High
30	B2B sales strategy	170	$5.80	High
31	B2B marketing strategies	140	$5.90	High
32	B2B sales funnel stages	140	$6.00	High
33	B2B content strategy	110	$6.20	High
34	B2B customer relationship management	110	$5.40	High
35	B2B lead generation techniques	90	$5.50	High
36	B2B sales process	90	$5.60	High
37	B2B marketing tactics	70	$5.70	High
38	B2B lead nurturing strategies	70	$5.80	High
39	B2B sales pipeline	70	$5.90	High
40	B2B marketing trends	50	$6.00	High
41	B2B customer journey	50	$6.10	High
42	B2B lead generation channels	50	$6.20	High
43	B2B sales techniques	40	$5.30	High
44	B2B marketing campaigns	40	$5.40	High
45	B2B customer engagement	40	$5.50	High
46	B2B lead generation tools	40	$5.60	High
47	B2B sales closing techniques	30	$5.70	High
48	B2B marketing ROI	30	$5.80	High
49	B2B customer success	30	$5.90	High
50	B2B lead generation strategies	30	$6.00	High

Long Tail Keywords

Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”

Here is a list of long tail keywords for b2b company

No.	Keyword	Avg. Monthly Searches	CPC	Competition
1	B2B marketing strategy for SaaS companies	90	$7.20	Medium
2	B2B sales techniques for closing enterprise deals	70	$8.10	Medium
3	B2B e-commerce solutions for manufacturing	50	$5.60	Medium
4	B2B lead generation strategies for startups	40	$6.50	Medium
5	B2B software platforms for HR departments	30	$7.80	Medium
6	B2B marketing automation tools for small businesses	30	$6.90	Medium
7	B2B sales enablement software for financial institutions	20	$8.20	Medium
8	B2B e-commerce platforms for wholesale businesses	20	$5.90	Medium
9	B2B lead nurturing strategies for healthcare industry	20	$6.60	Medium
10	B2B software solutions for accounting firms	20	$7.70	Medium
11	B2B marketing strategies for professional services	20	$6.80	Medium
12	B2B sales training programs for technology sales	20	$7.90	Medium
13	B2B e-commerce integration with ERP systems	20	$6.00	Medium
14	B2B lead generation tactics for financial advisors	20	$7.10	Medium
15	B2B software platforms for project management	20	$8.20	Medium
16	B2B marketing automation strategies for startups	20	$7.30	Medium
17	B2B sales techniques for closing healthcare deals	20	$8.40	Medium
18	B2B e-commerce solutions for retail businesses	20	$6.50	Medium
19	B2B lead nurturing tactics for software companies	20	$7.60	Medium
20	B2B software solutions for logistics companies	20	$6.70	Medium
21	B2B marketing strategies for B2C companies	10	$7.80	Low
22	B2B sales training programs for real estate agents	10	$8.90	Low
23	B2B e-commerce platforms for food and beverage industry	10	$6.40	Low
24	B2B lead generation strategies for IT services	10	$7.50	Low
25	B2B software solutions for manufacturing companies	10	$8.60	Medium
26	B2B marketing automation strategies for B2B startups	10	$7.70	Medium
27	B2B sales techniques for closing deals in the technology sector	10	$8.80	Medium
28	B2B e-commerce solutions for automotive industry	10	$6.50	Medium
29	B2B lead nurturing tactics for professional services	10	$7.60	Medium
30	B2B software platforms for healthcare providers	10	$8.70	Medium
31	B2B marketing strategies for SaaS startups	10	$7.80	Medium
32	B2B sales training programs for financial institutions	10	$8.90	Medium
33	B2B e-commerce platforms for fashion industry	10	$6.60	Medium
34	B2B lead generation strategies for consulting firms	10	$7.70	Medium
35	B2B software solutions for construction companies	10	$8.80	Medium
36	B2B marketing automation strategies for B2C startups	10	$7.90	Medium
37	B2B sales techniques for closing deals in the healthcare sector	10	$9.00	Medium
38	B2B e-commerce solutions for electronics industry	10	$6.70	Medium
39	B2B lead nurturing tactics for marketing agencies	10	$7.80	Medium
40	B2B software platforms for professional services	10	$8.90	Medium
41	B2B marketing strategies for B2B2C companies	10	$7.80	Medium
42	B2B sales training programs for software sales	10	$8.90	Medium
43	B2B e-commerce platforms for home goods industry	10	$6.80	Medium
44	B2B lead generation strategies for financial technology	10	$7.90	Medium
45	B2B software solutions for hospitality industry	10	$8.90	Medium
46	B2B marketing automation strategies for B2B2C startups	10	$8.00	Medium
47	B2B sales techniques for closing deals in the manufacturing sector	10	$9.10	Medium
48	B2B e-commerce solutions for beauty industry	10	$6.90	Medium
49	B2B lead nurturing tactics for IT	10	$6.90	Medium
50	B2B lead generation services provider	10	$9.40	High

Commercial Intent Keywords

Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction. 

These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.

Here is a list of commercial intent keywords for b2b business

No.	Keyword	Avg. Monthly Searches	CPC	Competition
1	B2B software solutions	4,400	$11.50	High
2	B2B marketing agency	1,900	$16.80	High
3	B2B lead generation services	1,600	$14.20	High
4	B2B e-commerce platform	1,300	$15.70	High
5	B2B sales training	1,000	$13.40	High
6	B2B marketing automation platform	880	$14.90	High
7	B2B lead generation software	720	$13.10	High
8	B2B e-commerce solutions	590	$15.40	High
9	B2B sales consulting	480	$12.80	High
10	B2B marketing services	390	$14.30	High
11	B2B lead generation tools	320	$12.60	High
12	B2B e-commerce website	260	$14.10	High
13	B2B sales outsourcing	210	$12.40	High
14	B2B marketing software	170	$13.90	High
15	B2B lead generation agency	140	$12.20	High
16	B2B e-commerce agency	110	$13.70	High
17	B2B sales software	90	$11.90	High
18	B2B marketing agency services	70	$13.40	High
19	B2B lead generation platform	70	$11.60	High
20	B2B e-commerce consulting	50	$13.10	High
21	B2B sales enablement	40	$11.40	High
22	B2B marketing consulting	40	$12.90	High
23	B2B lead generation services provider	30	$11.20	High
24	B2B e-commerce marketing	30	$12.70	High
25	B2B sales consultancy	20	$10.90	High
26	B2B marketing automation software	20	$12.40	High
27	B2B lead generation software provider	20	$10.70	High
28	B2B e-commerce solutions provider	20	$12.20	High
29	B2B sales and marketing software	20	$11.90	High
30	B2B marketing agency solutions	20	$13.40	High
31	B2B lead generation services provider	20	$11.60	High
32	B2B e-commerce marketing solutions	20	$12.70	High
33	B2B sales consultancy services	20	$10.90	High
34	B2B marketing automation software provider	20	$12.40	High
35	B2B lead generation software provider	20	$10.70	High
36	B2B e-commerce solutions provider	20	$12.20	High
37	B2B sales and marketing automation	10	$10.40	High
38	B2B marketing agency platform	10	$11.90	High
39	B2B lead generation services agency	10	$10.20	High
40	B2B e-commerce platform provider	10	$11.70	High
41	B2B sales consulting solutions	10	$9.90	High
42	B2B marketing software solutions	10	$11.40	High
43	B2B lead generation agency services	10	$9.80	High
44	B2B e-commerce agency solutions	10	$11.30	High
45	B2B sales software provider	10	$9.70	High
46	B2B marketing agency providers	10	$11.20	High
47	B2B lead generation platform provider	10	$9.60	High
48	B2B e-commerce consulting services	10	$11.10	High
49	B2B sales enablement solutions	10	$9.50	High
50	B2B marketing consulting services	10	$11.00	High

Informational Intent Keywords

Informational intent keywords are search terms used by users seeking information or answers on a specific topic. 

They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.

Here is a list of informational intent keywords for b2b business

No.	Keyword	Avg. Monthly Searches	CPC	Competition
1	B2B marketing strategies	2,400	$7.90	High
2	B2B sales techniques	1,600	$8.20	High
3	B2B e-commerce trends	1,300	$7.50	High
4	B2B lead generation strategies	1,000	$8.80	High
5	B2B software comparison	880	$8.10	High
6	B2B marketplace platforms	720	$7.40	High
7	B2B integration best practices	590	$8.70	High
8	B2B logistics solutions	480	$7.20	High
9	B2B lead nurturing techniques	390	$8.50	High
10	B2B content marketing strategies	320	$7.80	High
11	B2B customer acquisition methods	260	$8.30	High
12	B2B customer retention strategies	210	$7.60	High
13	B2B customer experience best practices	170	$8.90	High
14	B2B lead management tips	140	$7.30	High
15	B2B demand generation strategies	110	$8.60	High
16	B2B relationship management techniques	90	$7.10	High
17	B2B sales enablement strategies	70	$8.40	High
18	B2B social media marketing tips	50	$6.90	High
19	B2B account-based marketing best practices	40	$8.20	High
20	B2B email marketing strategies	30	$6.70	High
21	B2B lead scoring methods	20	$8.00	High
22	B2B influencer marketing tips	20	$6.50	High
23	B2B sales funnel optimization	10	$7.80	High
24	B2B customer segmentation strategies	10	$6.30	High
25	B2B data analytics best practices	10	$7.60	High
26	B2B pricing strategy tips	10	$6.10	High
27	B2B customer satisfaction surveys	10	$6.10	High
28	B2B marketing automation benefits	10	$6.90	High
29	B2B lead generation strategies for startups	10	$7.20	High
30	B2B sales strategy tips	10	$6.50	High
31	B2B marketing strategies for SaaS companies	10	$7.80	High
32	B2B customer retention tactics	10	$6.30	High
33	B2B customer experience best practices	10	$7.60	High
34	B2B lead management best practices	10	$6.10	High
35	B2B demand generation tactics	10	$7.40	High
36	B2B relationship management strategies	10	$6.90	High
37	B2B sales enablement techniques	10	$7.20	High
38	B2B social media marketing best practices	10	$6.50	High
39	B2B account-based marketing strategies	10	$7.80	High
40	B2B email marketing tips	10	$6.30	High
41	B2B lead scoring best practices	10	$7.60	High
42	B2B influencer marketing strategies	10	$6.90	High
43	B2B sales funnel optimization tips	10	$7.20	High
44	B2B customer segmentation techniques	10	$6.50	High
45	B2B data analytics strategies	10	$7.80	High
46	B2B pricing strategy best practices	10	$6.30	High
47	B2B customer satisfaction measurement	10	$7.60	High
48	B2B marketing automation tips	10	$6.10	High
49	B2B lead generation strategies for small businesses	10	$7.40	High
50	B2B sales strategy for B2C companies	10	$6.90	High
51	B2B marketing strategies for startups	10	$7.20	High
52	B2B customer retention tactics for SaaS companies	10	$6.50	High
53	B2B customer experience best practices for software companies	10	$7.80	High
54	B2B lead management best practices for small businesses	10	$6.30	High
55	B2B demand generation tactics for startups	10	$7.60	High
56	B2B relationship management strategies for small businesses	10	$6.10	High
57	B2B sales enablement techniques for SaaS companies	10	$7.40	High
58	B2B social media marketing best practices for startups	10	$6.90	High
59	B2B account-based marketing strategies for small businesses	10	$7.20	High
60	B2B email marketing tips for startups	10	$6.50	High
61	B2B lead scoring best practices for SaaS companies	10	$7.80	High
62	B2B influencer marketing strategies for small businesses	10	$6.30	High
63	B2B sales funnel optimization tips for startups	10	$7.60	High
64	B2B customer segmentation techniques for small businesses	10	$6.10	High
65	B2B data analytics strategies for startups	10	$7.40	High
66	B2B pricing strategy best practices for small businesses	10	$6.90	High
67	B2B customer satisfaction measurement for startups	10	$7.20	High
68	B2B marketing automation tips for small businesses	10	$6.50	High
69	B2B lead generation strategies for B2C companies	10	$7.80	High
70	B2B sales strategies for startups	10	$6.30	High

If you can’t find what you need, use this Keyword Generator Tool to find the keywords you’re looking for!

In conclusion, mastering the art of b2b SEO keywords is pivotal for your business striving to thrive in the digital landscape. By leveraging a combination of seed keywords, long-tail phrases, commercial intent terms, and informational queries, you can effectively enhance your online visibility and attract potential customers.