Most Popular B2B Keywords List in [2024]

Popular Service Keywords List

Looking for the top Google search b2b keywords? We’ve got you covered! below you can see the most popular b2b keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.

If you can’t find what you need, use this Free Keyword Tool to find the keywords you’re looking for!

We’ll also tell you how competitive each b2b keyword is and its average cost for ads to help you pick the best ones for your campaigns.

Here’s the big list of popular keywords that covers most popular industries, Also you can check the directory of blog post ideas.

Seed Keywords

Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on. 

By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.

Here is a list of seed keywords for b2b business

No.KeywordAvg. Monthly SearchesCPCCompetition
1B2B marketing22,200$3.90High
2B2B sales9,900$5.20High
3B2B e-commerce5,400$5.60High
4B2B lead generation4,400$6.80High
5B2B software3,600$6.40High
6B2B marketplace2,900$4.70High
7B2B integration2,400$6.50High
8B2B logistics1,900$6.30High
9B2B lead nurturing1,600$5.80High
10B2B content marketing1,600$5.90High
11B2B customer acquisition1,300$5.50High
12B2B customer retention1,300$5.60High
13B2B customer experience1,000$5.70High
14B2B lead management880$5.30High
15B2B demand generation880$6.10High
16B2B relationship management720$5.40High
17B2B sales enablement590$5.70High
18B2B social media marketing590$4.80High
19B2B account-based marketing480$6.20High
20B2B email marketing480$5.50High
21B2B lead scoring390$5.90High
22B2B influencer marketing390$5.20High
23B2B sales funnel320$5.60High
24B2B customer segmentation320$5.70High
25B2B data analytics260$5.40High
26B2B pricing strategy260$5.50High
27B2B customer satisfaction210$5.60High
28B2B marketing automation210$5.70High
29B2B lead generation software170$6.10High
30B2B sales strategy170$5.80High
31B2B marketing strategies140$5.90High
32B2B sales funnel stages140$6.00High
33B2B content strategy110$6.20High
34B2B customer relationship management110$5.40High
35B2B lead generation techniques90$5.50High
36B2B sales process90$5.60High
37B2B marketing tactics70$5.70High
38B2B lead nurturing strategies70$5.80High
39B2B sales pipeline70$5.90High
40B2B marketing trends50$6.00High
41B2B customer journey50$6.10High
42B2B lead generation channels50$6.20High
43B2B sales techniques40$5.30High
44B2B marketing campaigns40$5.40High
45B2B customer engagement40$5.50High
46B2B lead generation tools40$5.60High
47B2B sales closing techniques30$5.70High
48B2B marketing ROI30$5.80High
49B2B customer success30$5.90High
50B2B lead generation strategies30$6.00High

Long Tail Keywords

Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”

Here is a list of long tail keywords for b2b company

No.KeywordAvg. Monthly SearchesCPCCompetition
1B2B marketing strategy for SaaS companies90$7.20Medium
2B2B sales techniques for closing enterprise deals70$8.10Medium
3B2B e-commerce solutions for manufacturing50$5.60Medium
4B2B lead generation strategies for startups40$6.50Medium
5B2B software platforms for HR departments30$7.80Medium
6B2B marketing automation tools for small businesses30$6.90Medium
7B2B sales enablement software for financial institutions20$8.20Medium
8B2B e-commerce platforms for wholesale businesses20$5.90Medium
9B2B lead nurturing strategies for healthcare industry20$6.60Medium
10B2B software solutions for accounting firms20$7.70Medium
11B2B marketing strategies for professional services20$6.80Medium
12B2B sales training programs for technology sales20$7.90Medium
13B2B e-commerce integration with ERP systems20$6.00Medium
14B2B lead generation tactics for financial advisors20$7.10Medium
15B2B software platforms for project management20$8.20Medium
16B2B marketing automation strategies for startups20$7.30Medium
17B2B sales techniques for closing healthcare deals20$8.40Medium
18B2B e-commerce solutions for retail businesses20$6.50Medium
19B2B lead nurturing tactics for software companies20$7.60Medium
20B2B software solutions for logistics companies20$6.70Medium
21B2B marketing strategies for B2C companies10$7.80Low
22B2B sales training programs for real estate agents10$8.90Low
23B2B e-commerce platforms for food and beverage industry10$6.40Low
24B2B lead generation strategies for IT services10$7.50Low
25B2B software solutions for manufacturing companies10$8.60Medium
26B2B marketing automation strategies for B2B startups10$7.70Medium
27B2B sales techniques for closing deals in the technology sector10$8.80Medium
28B2B e-commerce solutions for automotive industry10$6.50Medium
29B2B lead nurturing tactics for professional services10$7.60Medium
30B2B software platforms for healthcare providers10$8.70Medium
31B2B marketing strategies for SaaS startups10$7.80Medium
32B2B sales training programs for financial institutions10$8.90Medium
33B2B e-commerce platforms for fashion industry10$6.60Medium
34B2B lead generation strategies for consulting firms10$7.70Medium
35B2B software solutions for construction companies10$8.80Medium
36B2B marketing automation strategies for B2C startups10$7.90Medium
37B2B sales techniques for closing deals in the healthcare sector10$9.00Medium
38B2B e-commerce solutions for electronics industry10$6.70Medium
39B2B lead nurturing tactics for marketing agencies10$7.80Medium
40B2B software platforms for professional services10$8.90Medium
41B2B marketing strategies for B2B2C companies10$7.80Medium
42B2B sales training programs for software sales10$8.90Medium
43B2B e-commerce platforms for home goods industry10$6.80Medium
44B2B lead generation strategies for financial technology10$7.90Medium
45B2B software solutions for hospitality industry10$8.90Medium
46B2B marketing automation strategies for B2B2C startups10$8.00Medium
47B2B sales techniques for closing deals in the manufacturing sector10$9.10Medium
48B2B e-commerce solutions for beauty industry10$6.90Medium
49B2B lead nurturing tactics for IT10$6.90Medium
50B2B lead generation services provider10$9.40High

Commercial Intent Keywords

Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction. 

These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.

Here is a list of commercial intent keywords for b2b business

No.KeywordAvg. Monthly SearchesCPCCompetition
1B2B software solutions4,400$11.50High
2B2B marketing agency1,900$16.80High
3B2B lead generation services1,600$14.20High
4B2B e-commerce platform1,300$15.70High
5B2B sales training1,000$13.40High
6B2B marketing automation platform880$14.90High
7B2B lead generation software720$13.10High
8B2B e-commerce solutions590$15.40High
9B2B sales consulting480$12.80High
10B2B marketing services390$14.30High
11B2B lead generation tools320$12.60High
12B2B e-commerce website260$14.10High
13B2B sales outsourcing210$12.40High
14B2B marketing software170$13.90High
15B2B lead generation agency140$12.20High
16B2B e-commerce agency110$13.70High
17B2B sales software90$11.90High
18B2B marketing agency services70$13.40High
19B2B lead generation platform70$11.60High
20B2B e-commerce consulting50$13.10High
21B2B sales enablement40$11.40High
22B2B marketing consulting40$12.90High
23B2B lead generation services provider30$11.20High
24B2B e-commerce marketing30$12.70High
25B2B sales consultancy20$10.90High
26B2B marketing automation software20$12.40High
27B2B lead generation software provider20$10.70High
28B2B e-commerce solutions provider20$12.20High
29B2B sales and marketing software20$11.90High
30B2B marketing agency solutions20$13.40High
31B2B lead generation services provider20$11.60High
32B2B e-commerce marketing solutions20$12.70High
33B2B sales consultancy services20$10.90High
34B2B marketing automation software provider20$12.40High
35B2B lead generation software provider20$10.70High
36B2B e-commerce solutions provider20$12.20High
37B2B sales and marketing automation10$10.40High
38B2B marketing agency platform10$11.90High
39B2B lead generation services agency10$10.20High
40B2B e-commerce platform provider10$11.70High
41B2B sales consulting solutions10$9.90High
42B2B marketing software solutions10$11.40High
43B2B lead generation agency services10$9.80High
44B2B e-commerce agency solutions10$11.30High
45B2B sales software provider10$9.70High
46B2B marketing agency providers10$11.20High
47B2B lead generation platform provider10$9.60High
48B2B e-commerce consulting services10$11.10High
49B2B sales enablement solutions10$9.50High
50B2B marketing consulting services10$11.00High

Informational Intent Keywords

Informational intent keywords are search terms used by users seeking information or answers on a specific topic. 

They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.

Here is a list of informational intent keywords for b2b business

No.KeywordAvg. Monthly SearchesCPCCompetition
1B2B marketing strategies2,400$7.90High
2B2B sales techniques1,600$8.20High
3B2B e-commerce trends1,300$7.50High
4B2B lead generation strategies1,000$8.80High
5B2B software comparison880$8.10High
6B2B marketplace platforms720$7.40High
7B2B integration best practices590$8.70High
8B2B logistics solutions480$7.20High
9B2B lead nurturing techniques390$8.50High
10B2B content marketing strategies320$7.80High
11B2B customer acquisition methods260$8.30High
12B2B customer retention strategies210$7.60High
13B2B customer experience best practices170$8.90High
14B2B lead management tips140$7.30High
15B2B demand generation strategies110$8.60High
16B2B relationship management techniques90$7.10High
17B2B sales enablement strategies70$8.40High
18B2B social media marketing tips50$6.90High
19B2B account-based marketing best practices40$8.20High
20B2B email marketing strategies30$6.70High
21B2B lead scoring methods20$8.00High
22B2B influencer marketing tips20$6.50High
23B2B sales funnel optimization10$7.80High
24B2B customer segmentation strategies10$6.30High
25B2B data analytics best practices10$7.60High
26B2B pricing strategy tips10$6.10High
27B2B customer satisfaction surveys10$6.10High
28B2B marketing automation benefits10$6.90High
29B2B lead generation strategies for startups10$7.20High
30B2B sales strategy tips10$6.50High
31B2B marketing strategies for SaaS companies10$7.80High
32B2B customer retention tactics10$6.30High
33B2B customer experience best practices10$7.60High
34B2B lead management best practices10$6.10High
35B2B demand generation tactics10$7.40High
36B2B relationship management strategies10$6.90High
37B2B sales enablement techniques10$7.20High
38B2B social media marketing best practices10$6.50High
39B2B account-based marketing strategies10$7.80High
40B2B email marketing tips10$6.30High
41B2B lead scoring best practices10$7.60High
42B2B influencer marketing strategies10$6.90High
43B2B sales funnel optimization tips10$7.20High
44B2B customer segmentation techniques10$6.50High
45B2B data analytics strategies10$7.80High
46B2B pricing strategy best practices10$6.30High
47B2B customer satisfaction measurement10$7.60High
48B2B marketing automation tips10$6.10High
49B2B lead generation strategies for small businesses10$7.40High
50B2B sales strategy for B2C companies10$6.90High
51B2B marketing strategies for startups10$7.20High
52B2B customer retention tactics for SaaS companies10$6.50High
53B2B customer experience best practices for software companies10$7.80High
54B2B lead management best practices for small businesses10$6.30High
55B2B demand generation tactics for startups10$7.60High
56B2B relationship management strategies for small businesses10$6.10High
57B2B sales enablement techniques for SaaS companies10$7.40High
58B2B social media marketing best practices for startups10$6.90High
59B2B account-based marketing strategies for small businesses10$7.20High
60B2B email marketing tips for startups10$6.50High
61B2B lead scoring best practices for SaaS companies10$7.80High
62B2B influencer marketing strategies for small businesses10$6.30High
63B2B sales funnel optimization tips for startups10$7.60High
64B2B customer segmentation techniques for small businesses10$6.10High
65B2B data analytics strategies for startups10$7.40High
66B2B pricing strategy best practices for small businesses10$6.90High
67B2B customer satisfaction measurement for startups10$7.20High
68B2B marketing automation tips for small businesses10$6.50High
69B2B lead generation strategies for B2C companies10$7.80High
70B2B sales strategies for startups10$6.30High

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