Most Popular B2B Keywords List in [2024]
Looking for the top Google search b2b keywords? We’ve got you covered! below you can see the most popular b2b keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.
If you can’t find what you need, use this Free Keyword Tool to find the keywords you’re looking for!
We’ll also tell you how competitive each b2b keyword is and its average cost for ads to help you pick the best ones for your campaigns.
Here’s the big list of popular keywords that covers most popular industries, Also you can check the directory of blog post ideas.
Table of Contents
Seed Keywords
Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on.
By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.
Here is a list of seed keywords for b2b business
| No. | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | B2B marketing | 22,200 | $3.90 | High |
| 2 | B2B sales | 9,900 | $5.20 | High |
| 3 | B2B e-commerce | 5,400 | $5.60 | High |
| 4 | B2B lead generation | 4,400 | $6.80 | High |
| 5 | B2B software | 3,600 | $6.40 | High |
| 6 | B2B marketplace | 2,900 | $4.70 | High |
| 7 | B2B integration | 2,400 | $6.50 | High |
| 8 | B2B logistics | 1,900 | $6.30 | High |
| 9 | B2B lead nurturing | 1,600 | $5.80 | High |
| 10 | B2B content marketing | 1,600 | $5.90 | High |
| 11 | B2B customer acquisition | 1,300 | $5.50 | High |
| 12 | B2B customer retention | 1,300 | $5.60 | High |
| 13 | B2B customer experience | 1,000 | $5.70 | High |
| 14 | B2B lead management | 880 | $5.30 | High |
| 15 | B2B demand generation | 880 | $6.10 | High |
| 16 | B2B relationship management | 720 | $5.40 | High |
| 17 | B2B sales enablement | 590 | $5.70 | High |
| 18 | B2B social media marketing | 590 | $4.80 | High |
| 19 | B2B account-based marketing | 480 | $6.20 | High |
| 20 | B2B email marketing | 480 | $5.50 | High |
| 21 | B2B lead scoring | 390 | $5.90 | High |
| 22 | B2B influencer marketing | 390 | $5.20 | High |
| 23 | B2B sales funnel | 320 | $5.60 | High |
| 24 | B2B customer segmentation | 320 | $5.70 | High |
| 25 | B2B data analytics | 260 | $5.40 | High |
| 26 | B2B pricing strategy | 260 | $5.50 | High |
| 27 | B2B customer satisfaction | 210 | $5.60 | High |
| 28 | B2B marketing automation | 210 | $5.70 | High |
| 29 | B2B lead generation software | 170 | $6.10 | High |
| 30 | B2B sales strategy | 170 | $5.80 | High |
| 31 | B2B marketing strategies | 140 | $5.90 | High |
| 32 | B2B sales funnel stages | 140 | $6.00 | High |
| 33 | B2B content strategy | 110 | $6.20 | High |
| 34 | B2B customer relationship management | 110 | $5.40 | High |
| 35 | B2B lead generation techniques | 90 | $5.50 | High |
| 36 | B2B sales process | 90 | $5.60 | High |
| 37 | B2B marketing tactics | 70 | $5.70 | High |
| 38 | B2B lead nurturing strategies | 70 | $5.80 | High |
| 39 | B2B sales pipeline | 70 | $5.90 | High |
| 40 | B2B marketing trends | 50 | $6.00 | High |
| 41 | B2B customer journey | 50 | $6.10 | High |
| 42 | B2B lead generation channels | 50 | $6.20 | High |
| 43 | B2B sales techniques | 40 | $5.30 | High |
| 44 | B2B marketing campaigns | 40 | $5.40 | High |
| 45 | B2B customer engagement | 40 | $5.50 | High |
| 46 | B2B lead generation tools | 40 | $5.60 | High |
| 47 | B2B sales closing techniques | 30 | $5.70 | High |
| 48 | B2B marketing ROI | 30 | $5.80 | High |
| 49 | B2B customer success | 30 | $5.90 | High |
| 50 | B2B lead generation strategies | 30 | $6.00 | High |
Long Tail Keywords
Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”
Here is a list of long tail keywords for b2b company
| No. | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | B2B marketing strategy for SaaS companies | 90 | $7.20 | Medium |
| 2 | B2B sales techniques for closing enterprise deals | 70 | $8.10 | Medium |
| 3 | B2B e-commerce solutions for manufacturing | 50 | $5.60 | Medium |
| 4 | B2B lead generation strategies for startups | 40 | $6.50 | Medium |
| 5 | B2B software platforms for HR departments | 30 | $7.80 | Medium |
| 6 | B2B marketing automation tools for small businesses | 30 | $6.90 | Medium |
| 7 | B2B sales enablement software for financial institutions | 20 | $8.20 | Medium |
| 8 | B2B e-commerce platforms for wholesale businesses | 20 | $5.90 | Medium |
| 9 | B2B lead nurturing strategies for healthcare industry | 20 | $6.60 | Medium |
| 10 | B2B software solutions for accounting firms | 20 | $7.70 | Medium |
| 11 | B2B marketing strategies for professional services | 20 | $6.80 | Medium |
| 12 | B2B sales training programs for technology sales | 20 | $7.90 | Medium |
| 13 | B2B e-commerce integration with ERP systems | 20 | $6.00 | Medium |
| 14 | B2B lead generation tactics for financial advisors | 20 | $7.10 | Medium |
| 15 | B2B software platforms for project management | 20 | $8.20 | Medium |
| 16 | B2B marketing automation strategies for startups | 20 | $7.30 | Medium |
| 17 | B2B sales techniques for closing healthcare deals | 20 | $8.40 | Medium |
| 18 | B2B e-commerce solutions for retail businesses | 20 | $6.50 | Medium |
| 19 | B2B lead nurturing tactics for software companies | 20 | $7.60 | Medium |
| 20 | B2B software solutions for logistics companies | 20 | $6.70 | Medium |
| 21 | B2B marketing strategies for B2C companies | 10 | $7.80 | Low |
| 22 | B2B sales training programs for real estate agents | 10 | $8.90 | Low |
| 23 | B2B e-commerce platforms for food and beverage industry | 10 | $6.40 | Low |
| 24 | B2B lead generation strategies for IT services | 10 | $7.50 | Low |
| 25 | B2B software solutions for manufacturing companies | 10 | $8.60 | Medium |
| 26 | B2B marketing automation strategies for B2B startups | 10 | $7.70 | Medium |
| 27 | B2B sales techniques for closing deals in the technology sector | 10 | $8.80 | Medium |
| 28 | B2B e-commerce solutions for automotive industry | 10 | $6.50 | Medium |
| 29 | B2B lead nurturing tactics for professional services | 10 | $7.60 | Medium |
| 30 | B2B software platforms for healthcare providers | 10 | $8.70 | Medium |
| 31 | B2B marketing strategies for SaaS startups | 10 | $7.80 | Medium |
| 32 | B2B sales training programs for financial institutions | 10 | $8.90 | Medium |
| 33 | B2B e-commerce platforms for fashion industry | 10 | $6.60 | Medium |
| 34 | B2B lead generation strategies for consulting firms | 10 | $7.70 | Medium |
| 35 | B2B software solutions for construction companies | 10 | $8.80 | Medium |
| 36 | B2B marketing automation strategies for B2C startups | 10 | $7.90 | Medium |
| 37 | B2B sales techniques for closing deals in the healthcare sector | 10 | $9.00 | Medium |
| 38 | B2B e-commerce solutions for electronics industry | 10 | $6.70 | Medium |
| 39 | B2B lead nurturing tactics for marketing agencies | 10 | $7.80 | Medium |
| 40 | B2B software platforms for professional services | 10 | $8.90 | Medium |
| 41 | B2B marketing strategies for B2B2C companies | 10 | $7.80 | Medium |
| 42 | B2B sales training programs for software sales | 10 | $8.90 | Medium |
| 43 | B2B e-commerce platforms for home goods industry | 10 | $6.80 | Medium |
| 44 | B2B lead generation strategies for financial technology | 10 | $7.90 | Medium |
| 45 | B2B software solutions for hospitality industry | 10 | $8.90 | Medium |
| 46 | B2B marketing automation strategies for B2B2C startups | 10 | $8.00 | Medium |
| 47 | B2B sales techniques for closing deals in the manufacturing sector | 10 | $9.10 | Medium |
| 48 | B2B e-commerce solutions for beauty industry | 10 | $6.90 | Medium |
| 49 | B2B lead nurturing tactics for IT | 10 | $6.90 | Medium |
| 50 | B2B lead generation services provider | 10 | $9.40 | High |
Commercial Intent Keywords
Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction.
These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.
Here is a list of commercial intent keywords for b2b business
| No. | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | B2B software solutions | 4,400 | $11.50 | High |
| 2 | B2B marketing agency | 1,900 | $16.80 | High |
| 3 | B2B lead generation services | 1,600 | $14.20 | High |
| 4 | B2B e-commerce platform | 1,300 | $15.70 | High |
| 5 | B2B sales training | 1,000 | $13.40 | High |
| 6 | B2B marketing automation platform | 880 | $14.90 | High |
| 7 | B2B lead generation software | 720 | $13.10 | High |
| 8 | B2B e-commerce solutions | 590 | $15.40 | High |
| 9 | B2B sales consulting | 480 | $12.80 | High |
| 10 | B2B marketing services | 390 | $14.30 | High |
| 11 | B2B lead generation tools | 320 | $12.60 | High |
| 12 | B2B e-commerce website | 260 | $14.10 | High |
| 13 | B2B sales outsourcing | 210 | $12.40 | High |
| 14 | B2B marketing software | 170 | $13.90 | High |
| 15 | B2B lead generation agency | 140 | $12.20 | High |
| 16 | B2B e-commerce agency | 110 | $13.70 | High |
| 17 | B2B sales software | 90 | $11.90 | High |
| 18 | B2B marketing agency services | 70 | $13.40 | High |
| 19 | B2B lead generation platform | 70 | $11.60 | High |
| 20 | B2B e-commerce consulting | 50 | $13.10 | High |
| 21 | B2B sales enablement | 40 | $11.40 | High |
| 22 | B2B marketing consulting | 40 | $12.90 | High |
| 23 | B2B lead generation services provider | 30 | $11.20 | High |
| 24 | B2B e-commerce marketing | 30 | $12.70 | High |
| 25 | B2B sales consultancy | 20 | $10.90 | High |
| 26 | B2B marketing automation software | 20 | $12.40 | High |
| 27 | B2B lead generation software provider | 20 | $10.70 | High |
| 28 | B2B e-commerce solutions provider | 20 | $12.20 | High |
| 29 | B2B sales and marketing software | 20 | $11.90 | High |
| 30 | B2B marketing agency solutions | 20 | $13.40 | High |
| 31 | B2B lead generation services provider | 20 | $11.60 | High |
| 32 | B2B e-commerce marketing solutions | 20 | $12.70 | High |
| 33 | B2B sales consultancy services | 20 | $10.90 | High |
| 34 | B2B marketing automation software provider | 20 | $12.40 | High |
| 35 | B2B lead generation software provider | 20 | $10.70 | High |
| 36 | B2B e-commerce solutions provider | 20 | $12.20 | High |
| 37 | B2B sales and marketing automation | 10 | $10.40 | High |
| 38 | B2B marketing agency platform | 10 | $11.90 | High |
| 39 | B2B lead generation services agency | 10 | $10.20 | High |
| 40 | B2B e-commerce platform provider | 10 | $11.70 | High |
| 41 | B2B sales consulting solutions | 10 | $9.90 | High |
| 42 | B2B marketing software solutions | 10 | $11.40 | High |
| 43 | B2B lead generation agency services | 10 | $9.80 | High |
| 44 | B2B e-commerce agency solutions | 10 | $11.30 | High |
| 45 | B2B sales software provider | 10 | $9.70 | High |
| 46 | B2B marketing agency providers | 10 | $11.20 | High |
| 47 | B2B lead generation platform provider | 10 | $9.60 | High |
| 48 | B2B e-commerce consulting services | 10 | $11.10 | High |
| 49 | B2B sales enablement solutions | 10 | $9.50 | High |
| 50 | B2B marketing consulting services | 10 | $11.00 | High |
Informational Intent Keywords
Informational intent keywords are search terms used by users seeking information or answers on a specific topic.
They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.
Here is a list of informational intent keywords for b2b business
| No. | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | B2B marketing strategies | 2,400 | $7.90 | High |
| 2 | B2B sales techniques | 1,600 | $8.20 | High |
| 3 | B2B e-commerce trends | 1,300 | $7.50 | High |
| 4 | B2B lead generation strategies | 1,000 | $8.80 | High |
| 5 | B2B software comparison | 880 | $8.10 | High |
| 6 | B2B marketplace platforms | 720 | $7.40 | High |
| 7 | B2B integration best practices | 590 | $8.70 | High |
| 8 | B2B logistics solutions | 480 | $7.20 | High |
| 9 | B2B lead nurturing techniques | 390 | $8.50 | High |
| 10 | B2B content marketing strategies | 320 | $7.80 | High |
| 11 | B2B customer acquisition methods | 260 | $8.30 | High |
| 12 | B2B customer retention strategies | 210 | $7.60 | High |
| 13 | B2B customer experience best practices | 170 | $8.90 | High |
| 14 | B2B lead management tips | 140 | $7.30 | High |
| 15 | B2B demand generation strategies | 110 | $8.60 | High |
| 16 | B2B relationship management techniques | 90 | $7.10 | High |
| 17 | B2B sales enablement strategies | 70 | $8.40 | High |
| 18 | B2B social media marketing tips | 50 | $6.90 | High |
| 19 | B2B account-based marketing best practices | 40 | $8.20 | High |
| 20 | B2B email marketing strategies | 30 | $6.70 | High |
| 21 | B2B lead scoring methods | 20 | $8.00 | High |
| 22 | B2B influencer marketing tips | 20 | $6.50 | High |
| 23 | B2B sales funnel optimization | 10 | $7.80 | High |
| 24 | B2B customer segmentation strategies | 10 | $6.30 | High |
| 25 | B2B data analytics best practices | 10 | $7.60 | High |
| 26 | B2B pricing strategy tips | 10 | $6.10 | High |
| 27 | B2B customer satisfaction surveys | 10 | $6.10 | High |
| 28 | B2B marketing automation benefits | 10 | $6.90 | High |
| 29 | B2B lead generation strategies for startups | 10 | $7.20 | High |
| 30 | B2B sales strategy tips | 10 | $6.50 | High |
| 31 | B2B marketing strategies for SaaS companies | 10 | $7.80 | High |
| 32 | B2B customer retention tactics | 10 | $6.30 | High |
| 33 | B2B customer experience best practices | 10 | $7.60 | High |
| 34 | B2B lead management best practices | 10 | $6.10 | High |
| 35 | B2B demand generation tactics | 10 | $7.40 | High |
| 36 | B2B relationship management strategies | 10 | $6.90 | High |
| 37 | B2B sales enablement techniques | 10 | $7.20 | High |
| 38 | B2B social media marketing best practices | 10 | $6.50 | High |
| 39 | B2B account-based marketing strategies | 10 | $7.80 | High |
| 40 | B2B email marketing tips | 10 | $6.30 | High |
| 41 | B2B lead scoring best practices | 10 | $7.60 | High |
| 42 | B2B influencer marketing strategies | 10 | $6.90 | High |
| 43 | B2B sales funnel optimization tips | 10 | $7.20 | High |
| 44 | B2B customer segmentation techniques | 10 | $6.50 | High |
| 45 | B2B data analytics strategies | 10 | $7.80 | High |
| 46 | B2B pricing strategy best practices | 10 | $6.30 | High |
| 47 | B2B customer satisfaction measurement | 10 | $7.60 | High |
| 48 | B2B marketing automation tips | 10 | $6.10 | High |
| 49 | B2B lead generation strategies for small businesses | 10 | $7.40 | High |
| 50 | B2B sales strategy for B2C companies | 10 | $6.90 | High |
| 51 | B2B marketing strategies for startups | 10 | $7.20 | High |
| 52 | B2B customer retention tactics for SaaS companies | 10 | $6.50 | High |
| 53 | B2B customer experience best practices for software companies | 10 | $7.80 | High |
| 54 | B2B lead management best practices for small businesses | 10 | $6.30 | High |
| 55 | B2B demand generation tactics for startups | 10 | $7.60 | High |
| 56 | B2B relationship management strategies for small businesses | 10 | $6.10 | High |
| 57 | B2B sales enablement techniques for SaaS companies | 10 | $7.40 | High |
| 58 | B2B social media marketing best practices for startups | 10 | $6.90 | High |
| 59 | B2B account-based marketing strategies for small businesses | 10 | $7.20 | High |
| 60 | B2B email marketing tips for startups | 10 | $6.50 | High |
| 61 | B2B lead scoring best practices for SaaS companies | 10 | $7.80 | High |
| 62 | B2B influencer marketing strategies for small businesses | 10 | $6.30 | High |
| 63 | B2B sales funnel optimization tips for startups | 10 | $7.60 | High |
| 64 | B2B customer segmentation techniques for small businesses | 10 | $6.10 | High |
| 65 | B2B data analytics strategies for startups | 10 | $7.40 | High |
| 66 | B2B pricing strategy best practices for small businesses | 10 | $6.90 | High |
| 67 | B2B customer satisfaction measurement for startups | 10 | $7.20 | High |
| 68 | B2B marketing automation tips for small businesses | 10 | $6.50 | High |
| 69 | B2B lead generation strategies for B2C companies | 10 | $7.80 | High |
| 70 | B2B sales strategies for startups | 10 | $6.30 | High |
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