Most Popular Insurance Keywords List in [2024]
Looking for the top Google search insurance keywords? We’ve got you covered! below you can see the most popular insurance keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.
If you can’t find what you need, use this Free Keyword Tool to find the keywords you’re looking for!
We’ll also tell you how competitive each insurance keyword is and its average cost for ads to help you pick the best ones for your campaigns.
Here’s the big list of popular keywords that covers most popular industries, Also you can check the directory of blog post ideas.
In This Page
Seed Keywords
Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on.
By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.
Here is a list of seed keywords for insurance business
| # | Keywords | Avg. Monthly Searches | CPC | Competition |
| 1 | Life insurance | 673,000 | $25.16 | High |
| 2 | Car insurance | 550,000 | $38.68 | High |
| 3 | Health insurance | 301,000 | $40.23 | High |
| 4 | Home insurance | 165,000 | $41.28 | High |
| 5 | Travel insurance | 110,000 | $10.44 | High |
| 6 | Pet insurance | 90,500 | $11.21 | Medium |
| 7 | Disability insurance | 74,000 | $16.86 | High |
| 8 | Renters insurance | 49,500 | $19.23 | High |
| 9 | Boat insurance | 40,500 | $14.69 | Medium |
| 10 | Business insurance | 33,100 | $33.31 | High |
| 11 | Liability insurance | 30,400 | $27.73 | High |
| 12 | Motorcycle insurance | 27,100 | $35.76 | High |
| 13 | Dental insurance | 22,200 | $12.24 | High |
| 14 | Vision insurance | 20,500 | $9.77 | High |
| 15 | Umbrella insurance | 18,100 | $24.44 | Medium |
| 16 | Flood insurance | 16,900 | $8.20 | High |
| 17 | RV insurance | 15,500 | $21.33 | Medium |
| 18 | Long-term care insurance | 14,800 | $20.01 | High |
| 19 | Classic car insurance | 14,400 | $41.54 | Medium |
| 20 | Workers’ compensation insurance | 14,300 | $16.53 | High |
| 21 | Homeowners insurance | 13,900 | $45.57 | High |
| 22 | Condo insurance | 12,100 | $27.61 | Medium |
| 23 | Small business insurance | 11,400 | $38.56 | High |
| 24 | Cyber insurance | 9,900 | $15.44 | High |
| 25 | Wedding insurance | 8,600 | $9.11 | Medium |
| 26 | Event insurance | 8,400 | $7.68 | Medium |
| 27 | Flood insurance coverage | 8,200 | $6.79 | Medium |
| 28 | Group health insurance | 7,700 | $33.68 | High |
| 29 | Contents insurance | 7,200 | $15.26 | High |
| 30 | Landlord insurance | 6,800 | $18.65 | High |
| 31 | Crop insurance | 6,300 | $6.28 | Medium |
| 32 | High-risk auto insurance | 5,300 | $35.54 | Medium |
| 33 | Antique car insurance | 4,900 | $40.27 | Medium |
| 34 | Boiler insurance | 4,800 | $22.61 | Medium |
| 35 | Directors and officers (D&O) insurance | 4,600 | $35.52 | High |
| 36 | Title insurance | 4,300 | $9.23 | Medium |
| 37 | Dental implant insurance | 4,100 | $11.09 | Medium |
| 38 | Medicare supplement insurance | 4,000 | $30.29 | High |
| 39 | Private health insurance | 3,800 | $40.68 | High |
| 40 | Medical malpractice insurance | 3,700 | $50.68 | High |
| 41 | Inland marine insurance | 3,600 | $16.29 | Medium |
| 42 | Key person insurance | 3,400 | $28.87 | Medium |
| 43 | Boiler and machinery insurance | 3,300 | $18.92 | Medium |
| 44 | Professional liability insurance | 3,200 | $34.17 | High |
| 45 | Critical illness insurance | 3,100 | $12.43 | High |
| 46 | Flood insurance policy | 2,900 | $7.35 | Medium |
| 47 | Specialty insurance | 2,700 | $22.75 | High |
| 48 | Aviation insurance | 2,600 | $37.42 | Medium |
| 49 | Environmental insurance | 2,500 | $27.42 | Medium |
| 50 | Personal liability insurance | 2,400 | $27.91 | High |
Long Tail Keywords
Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”
Here is a list of long tail keywords for insurance company
| # | Keywords | Avg. Monthly Searches | CPC | Competition |
| 1 | What is term life insurance? | 5,400 | $25.22 | High |
| 2 | How does car insurance work? | 4,800 | $39.12 | High |
| 3 | How to choose health insurance? | 2,900 | $40.34 | High |
| 4 | What does home insurance cover? | 2,500 | $43.71 | High |
| 5 | Why do I need travel insurance? | 2,100 | $9.92 | High |
| 6 | How much is pet insurance for a dog? | 1,900 | $11.34 | Medium |
| 7 | What is disability insurance and do I need it? | 1,700 | $18.04 | High |
| 8 | How much renters insurance do I need? | 1,300 | $20.31 | High |
| 9 | What is boat insurance and what does it cover? | 1,100 | $16.44 | Medium |
| 10 | How to get business insurance? | 1,000 | $30.58 | High |
| 11 | How much liability insurance do I need? | 900 | $26.64 | High |
| 12 | How to get motorcycle insurance? | 800 | $35.97 | High |
| 13 | What is dental insurance and how does it work? | 700 | $12.47 | High |
| 14 | What is vision insurance and how does it work? | 600 | $9.22 | High |
| 15 | What is umbrella insurance and who needs it? | 550 | $25.08 | Medium |
| 16 | How to get flood insurance? | 500 | $8.74 | High |
| 17 | What is RV insurance and do I need it? | 450 | $19.56 | Medium |
| 18 | What is long-term care insurance and do I need it? | 400 | $20.45 | High |
| 19 | How much is classic car insurance? | 400 | $42.91 | Medium |
| 20 | How does workers’ compensation insurance work? | 400 | $16.56 | High |
| 21 | What is homeowners insurance and how does it work? | 350 | $48.14 | High |
| 22 | How much is condo insurance? | 300 | $29.66 | Medium |
| 23 | What is small business insurance and do I need it? | 300 | $41.16 | High |
| 24 | What is cyber insurance and do I need it? | 250 | $14.67 | High |
| 25 | How much is wedding insurance? | 250 | $10.25 | Medium |
| 26 | How much is event insurance? | 200 | $7.96 | Medium |
| 27 | What is flood insurance coverage and how does it work? | 200 | $6.41 | Medium |
| 28 | How much is group health insurance? | 200 | $33.84 | High |
| 29 | What is contents insurance and why do I need it? | 200 | $15.14 | High |
| 30 | How much is landlord insurance? | 200 | $18.02 | High |
| 31 | What is crop insurance and how does it work? | 150 | $6.56 | Medium |
| 32 | What is supplemental insurance and how does it work? | 150 | $13.77 | High |
| 33 | How much is high-risk auto insurance? | 150 | $36.11 | Medium |
| 34 | How much is antique car insurance? | 150 | $42.09 | Medium |
| 35 | What is boiler insurance and why do I need it? | 150 | $21.95 | Medium |
| 36 | What is directors and officers (D&O) insurance? | 150 | $37.41 | High |
| 37 | How much is title insurance? | 100 | $10.84 | Medium |
| 38 | How much is dental implant insurance? | 100 | $12.98 | Medium |
| 39 | What is Medicare supplement insurance and how does it work? | 100 | $32.19 | High |
| 40 | How much is private health insurance? | 100 | $40.22 | High |
| 41 | How much is medical malpractice insurance? | 100 | $49.68 | High |
| 42 | What is inland marine insurance and how does it work? | 100 | $16.78 | Medium |
| 43 | What is key person insurance and why do I need it? | 100 | $28.29 | Medium |
| 44 | What is boiler and machinery insurance and how does it work? | 100 | $20.71 | Medium |
| 45 | What is professional liability insurance and why do I need it? | 100 | $34.91 | High |
| 46 | What is critical illness insurance and do I need it? | 100 | $12.98 | High |
| 47 | How much is flood insurance policy? | 100 | $6.79 | Medium |
| 48 | What is specialty insurance and why do I need it? | 90 | $23.57 | High |
| 49 | What is aviation insurance and do I need it? | 90 | $35.48 | Medium |
| 50 | What is environmental insurance and why do I need it? | 90 | $27.01 | Medium |
Commercial Intent Keywords
Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction.
These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.
Here is a list of commercial intent keywords for insurance business
| # | Keywords | Avg. Monthly Searches | CPC | Competition |
| 1 | Buy life insurance | 1,600 | $28.61 | High |
| 2 | Cheap car insurance | 8,100 | $42.17 | High |
| 3 | Affordable health insurance | 1,600 | $39.17 | High |
| 4 | Home insurance quotes | 2,400 | $47.15 | High |
| 5 | Best travel insurance | 1,600 | $14.21 | High |
| 6 | Pet insurance quotes | 1,300 | $11.81 | Medium |
| 7 | Disability insurance quotes | 900 | $18.89 | High |
| 8 | Renters insurance quotes | 1,000 | $22.39 | High |
| 9 | Boat insurance quotes | 600 | $15.21 | Medium |
| 10 | Business insurance quotes | 2,400 | $37.41 | High |
| 11 | Liability insurance quotes | 1,600 | $30.69 | High |
| 12 | Motorcycle insurance quotes | 900 | $37.59 | High |
| 13 | Dental insurance quotes | 600 | $13.48 | High |
| 14 | Vision insurance quotes | 500 | $10.76 | High |
| 15 | Umbrella insurance quotes | 400 | $27.79 | Medium |
| 16 | Flood insurance quotes | 500 | $7.93 | High |
| 17 | RV insurance quotes | 300 | $25.91 | Medium |
| 18 | Long-term care insurance quotes | 400 | $20.69 | High |
| 19 | Classic car insurance quotes | 300 | $43.23 | Medium |
| 20 | Workers’ compensation insurance quotes | 400 | $19.17 | High |
| 21 | Homeowners insurance quotes | 1,300 | $48.72 | High |
| 22 | Condo insurance quotes | 400 | $28.77 | Medium |
| 23 | Small business insurance quotes | 600 | $44.56 | High |
| 24 | Cyber insurance quotes | 300 | $15.17 | High |
| 25 | Wedding insurance quotes | 200 | $12.89 | Medium |
| 26 | Event insurance quotes | 200 | $9.72 | Medium |
| 27 | Flood insurance coverage quotes | 200 | $6.99 | Medium |
| 28 | Group health insurance quotes | 600 | $32.77 | High |
| 29 | Contents insurance quotes | 300 | $17.83 | High |
| 30 | Landlord insurance quotes | 400 | $22.81 | High |
| 31 | Supplemental insurance quotes | 300 | $13.91 | High |
| 32 | High-risk auto insurance quotes | 200 | $38.16 | Medium |
| 33 | Antique car insurance quotes | 200 | $41.87 | Medium |
| 34 | Boiler insurance quotes | 200 | $19.69 | Medium |
| 35 | Directors and officers (D&O) insurance quotes | 200 | $36.78 | High |
| 36 | Title insurance quotes | 300 | $10.47 | Medium |
| 37 | Dental implant insurance quotes | 200 | $13.97 | Medium |
| 38 | Medicare supplement insurance quotes | 300 | $33.54 | High |
| 39 | Private health insurance quotes | 200 | $41.23 | High |
| 40 | Medical malpractice insurance quotes | 200 | $49.92 | High |
| 41 | Inland marine insurance quotes | 200 | $16.81 | Medium |
| 42 | Key person insurance quotes | 200 | $29.92 | Medium |
| 43 | Boiler and machinery insurance quotes | 200 | $20.78 | Medium |
| 44 | Professional liability insurance quotes | 300 | $33.97 | High |
| 45 | Critical illness insurance quotes | 200 | $13.92 | High |
| 46 | Flood insurance policy quotes | 200 | $7.28 | Medium |
| 47 | Specialty insurance quotes | 200 | $23.78 | High |
| 48 | Aviation insurance quotes | 200 | $35.79 | Medium |
| 49 | Environmental insurance quotes | 200 | $26.01 | Medium |
| 50 | Personal liability insurance quotes | 300 | $28.97 | High |
Informational Intent Keywords
Informational intent keywords are search terms used by users seeking information or answers on a specific topic.
They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.
Here is a list of informational intent keywords for insurance business
| # | Keywords | Avg. Monthly Searches | CPC | Competition |
| 1 | Insurance definition | 8,100 | $7.73 | High |
| 2 | Types of insurance | 3,600 | $16.89 | High |
| 3 | What is liability insurance? | 2,400 | $28.47 | High |
| 4 | What is comprehensive insurance? | 1,300 | $39.81 | High |
| 5 | What is collision insurance? | 1,000 | $41.14 | High |
| 6 | What is home insurance? | 1,900 | $46.78 | High |
| 7 | What is life insurance? | 2,400 | $25.52 | High |
| 8 | What is health insurance? | 2,400 | $38.95 | High |
| 9 | What is auto insurance? | 2,900 | $49.43 | High |
| 10 | What is pet insurance? | 1,000 | $13.61 | Medium |
| 11 | What is disability insurance? | 1,000 | $21.49 | High |
| 12 | What is renters insurance? | 1,000 | $22.18 | High |
| 13 | What is boat insurance? | 600 | $17.56 | Medium |
| 14 | What is business insurance? | 1,300 | $32.69 | High |
| 15 | What is motorcycle insurance? | 600 | $33.91 | High |
| 16 | What is dental insurance? | 1,300 | $13.56 | High |
| 17 | What is vision insurance? | 1,000 | $10.29 | High |
| 18 | What is umbrella insurance? | 400 | $27.16 | Medium |
| 19 | What is flood insurance? | 700 | $7.29 | High |
| 20 | What is RV insurance? | 400 | $17.89 | Medium |
| 21 | What is long-term care insurance? | 500 | $19.28 | High |
| 22 | What is classic car insurance? | 400 | $39.92 | Medium |
| 23 | What is workers’ compensation insurance? | 400 | $18.46 | High |
| 24 | What is homeowners insurance? | 1,300 | $46.73 | High |
| 25 | What is condo insurance? | 400 | $28.12 | Medium |
| 26 | What is cyber insurance? | 300 | $17.87 | High |
| 27 | What is wedding insurance? | 300 | $10.72 | Medium |
| 28 | What is event insurance? | 300 | $8.74 | Medium |
| 29 | What is travel insurance? | 1,600 | $12.34 | High |
| 30 | What is event cancellation insurance? | 400 | $8.91 | Medium |
| 31 | What is flood insurance coverage? | 200 | $6.88 | Medium |
| 32 | What is disability income insurance? | 300 | $20.78 | High |
| 33 | What is group insurance? | 500 | $20.39 | High |
| 34 | What is key man insurance? | 400 | $27.67 | Medium |
| 35 | What is pet health insurance? | 400 | $14.47 | Medium |
| 36 | What is professional indemnity insurance? | 200 | $33.48 | High |
| 37 | What is property insurance? | 500 | $24.56 | High |
| 38 | What is self-insurance? | 300 | $8.91 | High |
| 39 | What is surety insurance? | 200 | $32.16 | High |
| 40 | What is term life insurance? | 2,400 | $20.56 | High |
| 41 | What is universal life insurance? | 1,000 | $27.64 | High |
| 42 | What is variable life insurance? | 600 | $32.49 | High |
| 43 | What is whole life insurance? | 1,300 | $22.47 | High |
| 44 | How does auto insurance work? | 1,000 | $47.19 | High |
| 45 | How does home insurance work? | 1,000 | $42.39 | High |
| 46 | How does life insurance work? | 1,000 | $28.46 | High |
| 47 | How does health insurance work? | 1,000 | $34.89 | High |
| 48 | How does disability insurance work? | 600 | $20.91 | High |
| 49 | How does renters insurance work? | 600 | $21.89 | High |
| 50 | How does business insurance work? | 500 | $31.48 | High |
| 51 | How does motorcycle insurance work? | 300 | $32.87 | High |
| 52 | How does dental insurance work? | 600 | $12.45 | High |
| 53 | How does vision insurance work? | 400 | $10.81 | High |
| 54 | How does umbrella insurance work? | 200 | $26.39 | Medium |
| 55 | How does flood insurance work? | 300 | $7.28 | High |
| 56 | How does long-term care insurance work? | 300 | $19.87 | High |
| 57 | How does classic car insurance work? | 200 | $38.23 | Medium |
| 58 | How does homeowners insurance work? | 1,000 | $43.78 | High |
| 59 | How does condo insurance work? | 200 | $27.91 | Medium |
| 60 | How does cyber insurance work? | 200 | $16.91 | High |
| 61 | How does wedding insurance work? | 200 | $10.87 | Medium |
| 62 | How does event insurance work? | 200 | $8.79 | Medium |
| 63 | How does travel insurance work? | 500 | $12.67 | High |
| 64 | How does group insurance work? | 300 | $19.46 | High |
| 65 | How does pet insurance work? | 400 | $13.47 | Medium |
| 66 | How does property insurance work? | 400 | $25.56 | High |
| 67 | How does self-insurance work? | 200 | $8.56 | High |
| 68 | How does term life insurance work? | 1,300 | $19.47 | High |
| 69 | How does whole life insurance work? | 1,000 | $22.79 | High |
| 70 | How does universal life insurance work? | 400 | $27.56 | High |
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