Most Popular Mortgage Keywords List in [2024]
Looking for the top Google search mortgage keywords? We’ve got you covered! below you can see the most popular mortgage keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.
If you can’t find what you need, use this Free Keyword Tool to find the keywords you’re looking for!
We’ll also tell you how competitive each mortgage keyword is and its average cost for ads to help you pick the best ones for your campaigns.
Here’s the big list of popular keywords that covers most popular industries, Also you can check the directory of blog post ideas.
In This Page
Seed Keywords
Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on.
By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.
Here is a list of seed keywords for mortgage business
| # | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | Mortgage | 201,000 | $11.84 | High |
| 2 | Home loan | 49,500 | $13.56 | High |
| 3 | Refinance | 40,500 | $14.89 | High |
| 4 | Mortgage rates | 33,100 | $15.67 | High |
| 5 | FHA loan | 27,100 | $12.27 | High |
| 6 | VA loan | 22,200 | $11.55 | High |
| 7 | Reverse mortgage | 18,100 | $12.76 | High |
| 8 | Home equity loan | 14,800 | $11.65 | High |
| 9 | Jumbo loan | 13,400 | $14.09 | High |
| 10 | Mortgage calculator | 12,100 | $6.18 | High |
| 11 | Interest rates | 9,900 | $10.11 | High |
| 12 | Loan officer | 8,100 | $18.39 | High |
| 13 | Mortgage payment calculator | 7,400 | $4.69 | High |
| 14 | Second mortgage | 6,600 | $11.34 | High |
| 15 | ARM loan | 6,600 | $9.75 | High |
| 16 | Good Faith Estimate | 5,400 | $4.05 | High |
| 17 | Pre-approval | 5,400 | $7.60 | High |
| 18 | Loan modification | 5,400 | $9.83 | High |
| 19 | Conventional loan | 4,400 | $12.61 | High |
| 20 | Interest-only mortgage | 4,400 | $8.21 | High |
| 21 | Closing costs | 4,400 | $4.98 | High |
| 22 | Down payment | 4,400 | $6.78 | High |
| 23 | Debt-to-income ratio | 3,600 | $3.73 | High |
| 24 | Home inspection | 3,600 | $6.60 | High |
| 25 | Appraisal | 3,600 | $5.90 | High |
| 26 | Mortgage broker | 3,600 | $16.09 | High |
| 27 | Credit score | 3,600 | $8.94 | High |
| 28 | PMI | 2,900 | $5.94 | High |
| 29 | Escrow | 2,900 | $6.90 | High |
| 30 | Title insurance | 2,900 | $7.84 | High |
| 31 | Assumption | 2,400 | $4.45 | High |
| 32 | Homeowners insurance | 2,400 | $9.58 | High |
| 33 | Mortgage prepayment penalty | 720 | $6.12 | High |
| 34 | Lender | 2,400 | $13.85 | High |
| 35 | Mortgage application | 1,900 | $4.86 | High |
| 36 | Closing disclosure | 1,900 | $3.20 | High |
| 37 | Loan origination | 1,900 | $18.91 | High |
| 38 | APR | 1,900 | $8.03 | High |
| 39 | Loan-to-value ratio | 1,600 | $2.81 | High |
| 40 | Bridge loan | 1,600 | $8.54 | High |
| 41 | Adjustable rate mortgage | 1,600 | $10.70 | High |
| 42 | Balloon payment | 1,300 | $5.85 | High |
| 43 | Conforming loan | 1,300 | $12.78 | High |
| 44 | Mortgage insurance | 1,300 | $4.60 | High |
| 45 | Reverse mortgage calculator | 1,300 | $4.48 | High |
| 46 | Loan servicing | 1,300 | $17.97 | High |
| 47 | Underwriting | 1,000 | $12.79 | High |
| 48 | PITI | 1,000 | $3.39 | High |
| 49 | Loan term | 1,000 | $6.43 | High |
| 50 | Refinancing closing costs | 880 | $5.70 | High |
Long Tail Keywords
Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”
Here is a list of long tail keywords for mortgage company
| # | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | What is a mortgage and how does it work? | 70 | $4.77 | High |
| 2 | How to get a mortgage with bad credit | 260 | $5.13 | High |
| 3 | Mortgage lenders for first-time homebuyers | 10 | $3.00 | High |
| 4 | How to get pre-approved for a mortgage | 880 | $7.68 | High |
| 5 | Types of mortgages available | 720 | $7.45 | High |
| 6 | How to choose the right mortgage lender | 90 | $13.50 | High |
| 7 | Mortgage rates for self-employed borrowers | 10 | $12.00 | High |
| 8 | How to get a mortgage without a down payment | 10 | $6.00 | High |
| 9 | How to refinance a mortgage | 480 | $8.89 | High |
| 10 | What is a reverse mortgage and how does it work? | 590 | $8.26 | High |
| 11 | How to calculate mortgage payments | 70 | $4.46 | High |
| 12 | How to qualify for a jumbo mortgage | 40 | $12.55 | High |
| 13 | What is an FHA loan and how does it work? | 590 | $8.20 | High |
| 14 | How to choose the best mortgage lender | 20 | $15.10 | High |
| 15 | What is a VA loan and how does it work? | 720 | $7.44 | High |
| 16 | How to get a mortgage as a self-employed borrower | 20 | $13.10 | High |
| 17 | How to pay off a mortgage early | 260 | $5.85 | High |
| 18 | How to get a second mortgage | 90 | $8.03 | High |
| 19 | How to qualify for a conventional mortgage | 30 | $14.00 | High |
| 20 | How to get a mortgage with a low credit score | 90 | $6.54 | High |
| 21 | What is a mortgage prepayment penalty and how to avoid it? | 110 | $4.60 | High |
| 22 | How to get a mortgage after bankruptcy | 50 | $11.10 | High |
| 23 | How to get a mortgage with no credit history | 20 | $11.90 | High |
| 24 | How to get a mortgage with a low income | 10 | $6.00 | High |
| 25 | What is a home equity loan and how does it work? | 140 | $8.15 | High |
| 26 | How to get a mortgage with a low down payment | 40 | $7.00 | High |
| 27 | How to get a mortgage for a rental property | 20 | $8.30 | High |
| 28 | How to buy a house with a reverse mortgage | 20 | $8.50 | High |
| 29 | How to get a mortgage with a low debt-to-income ratio | 10 | $12.90 | High |
| 30 | What is a mortgage point and is it worth it? | 20 | $8.00 | High |
| 31 | How to get a mortgage with a non-traditional income source | 10 | $9.60 | High |
| 32 | What is mortgage insurance and do I need it? | 30 | $6.00 | High |
| 33 | How to get a mortgage for a manufactured home | 20 | $11.20 | High |
| 34 | How to get a mortgage with a cosigner | 30 | $5.50 | High |
| 35 | What is a cash-out refinance and how does it work? | 70 | $12.90 | High |
| 36 | How to get a mortgage with a high debt-to-income ratio | 20 | $12.30 | High |
| 37 | How to get a mortgage for a vacation home | 20 | $9.10 | High |
| 38 | How to get a mortgage after foreclosure | 30 | $10.80 | High |
| 39 | How to get a mortgage with a low credit score and no down payment | 10 | $6.90 | High |
| 40 | How to get a mortgage with a low credit score and high debt-to-income ratio | 10 | $7.20 | High |
| 41 | What is a home equity line of credit and how does it work? | 140 | $7.90 | High |
| 42 | How to get a mortgage with a job offer letter | 10 | $8.20 | High |
| 43 | What is mortgage amortization and how does it work? | 20 | $5.00 | High |
| 44 | How to get a mortgage with a gap in employment | 10 | $7.20 | High |
| 45 | How to get a mortgage with a low credit score and no income verification | 10 | $7.00 | High |
| 46 | How to get a mortgage for a fixer-upper | 30 | $11.60 | High |
| 47 | How to get a mortgage with a low credit score and high down payment | 10 | $6.00 | High |
| 48 | How to get a mortgage for a tiny home | 10 | $7.00 | High |
| 49 | How to get a mortgage for a multi-family property | 20 | $12.50 | High |
| 50 | How to get a mortgage with a bankruptcy on my record | 10 | $11.00 | High |
Commercial Intent Keywords
Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction.
These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.
Here is a list of commercial intent keywords for mortgage business
| # | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | Mortgage broker near me | 1,000 | $16.09 | High |
| 2 | Mortgage rates today | 590 | $13.67 | High |
| 3 | Mortgage refinance rates | 390 | $12.20 | High |
| 4 | Best mortgage lenders | 590 | $14.70 | High |
| 5 | Home mortgage rates | 320 | $13.40 | High |
| 6 | Mortgage loan calculator | 260 | $6.18 | High |
| 7 | Lowest mortgage rates | 210 | $11.80 | High |
| 8 | Mortgage interest rates | 210 | $9.88 | High |
| 9 | Compare mortgage rates | 170 | $11.50 | High |
| 10 | Mortgage pre-approval | 170 | $7.60 | High |
| 11 | Best mortgage refinance rates | 170 | $12.40 | High |
| 12 | Mortgage loan rates | 140 | $13.20 | High |
| 13 | Best mortgage rates | 140 | $11.90 | High |
| 14 | Mortgage pre-qualification | 110 | $4.98 | High |
| 15 | Mortgage lenders for bad credit | 90 | $9.00 | High |
| 16 | Refinance mortgage rates | 90 | $14.00 | High |
| 17 | Lowest mortgage refinance rates | 70 | $10.10 | High |
| 18 | Mortgage pre-approval online | 70 | $8.40 | High |
| 19 | Compare mortgage refinance rates | 70 | $11.30 | High |
| 20 | Mortgage loan pre-approval | 70 | $8.10 | High |
| 21 | Best mortgage refinance companies | 70 | $13.70 | High |
| 22 | Refinance home mortgage rates | 50 | $10.60 | High |
| 23 | Mortgage brokers for bad credit | 50 | $17.10 | High |
| 24 | Lowest home mortgage rates | 50 | $9.90 | High |
| 25 | Lowest mortgage interest rates | 50 | $8.30 | High |
| 26 | Best mortgage refinance lenders | 50 | $12.80 | High |
| 27 | Refinance mortgage rates today | 50 | $14.60 | High |
| 28 | Mortgage companies for bad credit | 50 | $14.80 | High |
| 29 | Lowest refinance mortgage rates | 40 | $10.90 | High |
| 30 | Lowest mortgage loan rates | 40 | $9.10 | High |
| 31 | Mortgage loan interest rates | 40 | $13.10 | High |
| 32 | Best mortgage loan companies | 40 | $15.60 | High |
| 33 | Best mortgage lenders for FHA loans | 20 | $9.60 | High |
| 34 | Best mortgage lenders for first-time buyers | 70 | $12.90 | High |
| 35 | Best mortgage companies | 50 | $12.10 | High |
| 36 | Best mortgage rates today | 50 | $11.50 | High |
| 37 | Mortgage rates comparison | 40 | $10.70 | High |
| 38 | Best mortgage interest rates | 40 | $10.60 | High |
| 39 | Lowest mortgage loan interest rates | 30 | $7.60 | High |
| 40 | Refinance home mortgage rates today | 30 | $14.30 | High |
| 41 | Mortgage rates for investment properties | 30 | $12.40 | High |
| 42 | Best mortgage lenders for low credit scores | 30 | $15.30 | High |
| 43 | Lowest mortgage refinance interest rates | 30 | $10.90 | High |
| 44 | Mortgage interest rates comparison | 30 | $8.60 | High |
| 45 | Best mortgage lenders for refinancing | 30 | $12.40 | High |
| 46 | Best mortgage rates for investment properties | 20 | $12.80 | High |
| 47 | Best mortgage refinance rates today | 20 | $14.60 | High |
| 48 | Refinance mortgage interest rates comparison | 20 | $11.50 | High |
| 49 | Best mortgage rates for self-employed borrowers | 20 | $13.80 | High |
| 50 | Best mortgage lenders for VA loans | 20 | $11.40 | High |
Informational Intent Keywords
Informational intent keywords are search terms used by users seeking information or answers on a specific topic.
They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.
Here is a list of informational intent keywords for mortgage business
| # | Keyword | Avg. Monthly Searches | CPC | Competition |
| 1 | What is a mortgage? | 1,000 | $4.74 | High |
| 2 | How does a mortgage work? | 590 | $4.81 | High |
| 3 | What is a mortgage loan? | 480 | $4.34 | High |
| 4 | How to qualify for a mortgage? | 390 | $6.09 | High |
| 5 | What are mortgage rates? | 390 | $4.86 | High |
| 6 | What is a mortgage refinance? | 320 | $7.22 | High |
| 7 | What is a mortgage pre-approval? | 260 | $4.26 | High |
| 8 | What is a mortgage lender? | 260 | $3.94 | High |
| 9 | What is a mortgage payment? | 260 | $4.66 | High |
| 10 | What is a mortgage broker? | 210 | $8.08 | High |
| 11 | What is a mortgage term? | 210 | $3.35 | High |
| 12 | What is a mortgage interest rate? | 170 | $4.83 | High |
| 13 | How to get a mortgage loan? | 170 | $4.52 | High |
| 14 | What is a mortgage down payment? | 140 | $4.50 | High |
| 15 | What is a mortgage point? | 140 | $7.67 | High |
| 16 | What is mortgage insurance? | 110 | $3.94 | High |
| 17 | What is a mortgage amortization? | 110 | $3.76 | High |
| 18 | What is a mortgage pre-qualification? | 90 | $3.98 | High |
| 19 | What is a mortgage calculator? | 90 | $2.98 | High |
| 20 | What is a mortgage interest deduction? | 90 | $4.23 | High |
| 21 | What is a mortgage closing? | 70 | $3.76 | High |
| 22 | What is a mortgage loan modification? | 70 | $5.57 | High |
| 23 | What is a mortgage assumption? | 70 | $4.12 | High |
| 24 | What is a mortgage payment grace period? | 70 | $4.24 | High |
| 25 | What is a mortgage principal? | 70 | $4.09 | High |
| 26 | What is a mortgage escrow? | 50 | $3.58 | High |
| 27 | What is a mortgage lien? | 50 | $3.67 | High |
| 28 | What is a mortgage foreclosure? | 50 | $5.73 | High |
| 29 | What is a mortgage loan officer? | 50 | $4.68 | High |
| 30 | What is a mortgage interest? | 50 | $3.53 | High |
| 31 | What is a mortgage prepayment penalty? | 50 | $3.67 | High |
| 32 | What is a mortgage rate lock? | 50 | $5.29 | High |
| 33 | What is a mortgage broker fee? | 40 | $9.52 | High |
| 34 | What is a mortgage buydown? | 40 | $5.29 | High |
| 35 | What is a mortgage default? | 40 | $4.95 | High |
| 36 | What is a mortgage discount point? | 40 | $7.48 | High |
| 37 | What is a mortgage interest-only payment? | 40 | $4.81 | High |
| 38 | What is a mortgage payoff? | 40 | $4.50 | High |
| 39 | What is a mortgage rate sheet? | 40 | $3.89 | High |
| 40 | What is a mortgage recasting? | 30 | $5.52 | High |
| 41 | What is a mortgage satisfaction? | 30 | $3.45 | High |
| 42 | What is a mortgage settlement? | 30 | $3.73 | High |
| 43 | What is a mortgage underwriter? | 30 | $5.47 | High |
| 44 | What is an adjustable-rate mortgage (ARM)? | 320 | $3.79 | High |
| 45 | What is a fixed-rate mortgage? | 260 | $3.90 | High |
| 46 | What is a jumbo mortgage? | 210 | $5.03 | High |
| 47 | What is a reverse mortgage? | 170 | $11.50 | High |
| 48 | What is a conforming loan? | 140 | $4.08 | High |
| 49 | What is a USDA loan? | 90 | $6.51 | High |
| 50 | What is an FHA loan? | 90 | $5.25 | High |
| 51 | What is a VA loan? | 70 | $5.79 | High |
| 52 | What is a home equity loan? | 590 | $6.11 | High |
| 53 | What is a home equity line of credit (HELOC)? | 320 | $7.68 | High |
| 54 | What is a second mortgage? | 170 | $6.05 | High |
| 55 | What is a cash-out refinance? | 70 | $12.90 | High |
| 56 | What is a balloon mortgage? | 70 | $4.43 | High |
| 57 | What is a bridge loan? | 50 | $6.43 | High |
| 58 | What is a construction loan? | 50 | $5.90 | High |
| 59 | What is a interest-only mortgage? | 50 | $4.73 | High |
| 60 | What is a mortgage for a second home? | 40 | $4.05 | High |
| 61 | What is a mortgage for a rental property? | 40 | $7.45 | High |
| 62 | What is a non-qualified mortgage? | 40 | $5.12 | High |
| 63 | What is a portfolio mortgage? | 40 | $3.90 | High |
| 64 | What is a subprime mortgage? | 30 | $4.24 | High |
| 65 | What is a wraparound mortgage? | 30 | $4.08 | High |
| 66 | What is an assumable mortgage? | 30 | $4.51 | High |
| 67 | What is the difference between a mortgage and a home loan? | 30 | $3.76 | High |
| 68 | How to compare mortgage rates? | 140 | $5.00 | High |
| 69 | How to apply for a mortgage? | 110 | $6.13 | High |
| 70 | How to get pre-approved for a mortgage? | 90 | $6.66 | High |
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