231+ Best Seo Keywords For Mortgage Business [2025]

Looking for the top Google search mortgage keywords? We’ve got you covered! below you can see the most popular mortgage keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.

We’ll also tell you how competitive each mortgage keyword is and its average cost for ads to help you pick the best ones for your campaigns.

Seed Keywords

Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on. 

By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.

Here is a list of seed keywords for mortgage business

#	Keyword	Avg. Monthly Searches	CPC	Competition
1	Mortgage	201,000	$11.84	High
2	Home loan	49,500	$13.56	High
3	Refinance	40,500	$14.89	High
4	Mortgage rates	33,100	$15.67	High
5	FHA loan	27,100	$12.27	High
6	VA loan	22,200	$11.55	High
7	Reverse mortgage	18,100	$12.76	High
8	Home equity loan	14,800	$11.65	High
9	Jumbo loan	13,400	$14.09	High
10	Mortgage calculator	12,100	$6.18	High
11	Interest rates	9,900	$10.11	High
12	Loan officer	8,100	$18.39	High
13	Mortgage payment calculator	7,400	$4.69	High
14	Second mortgage	6,600	$11.34	High
15	ARM loan	6,600	$9.75	High
16	Good Faith Estimate	5,400	$4.05	High
17	Pre-approval	5,400	$7.60	High
18	Loan modification	5,400	$9.83	High
19	Conventional loan	4,400	$12.61	High
20	Interest-only mortgage	4,400	$8.21	High
21	Closing costs	4,400	$4.98	High
22	Down payment	4,400	$6.78	High
23	Debt-to-income ratio	3,600	$3.73	High
24	Home inspection	3,600	$6.60	High
25	Appraisal	3,600	$5.90	High
26	Mortgage broker	3,600	$16.09	High
27	Credit score	3,600	$8.94	High
28	PMI	2,900	$5.94	High
29	Escrow	2,900	$6.90	High
30	Title insurance	2,900	$7.84	High
31	Assumption	2,400	$4.45	High
32	Homeowners insurance	2,400	$9.58	High
33	Mortgage prepayment penalty	720	$6.12	High
34	Lender	2,400	$13.85	High
35	Mortgage application	1,900	$4.86	High
36	Closing disclosure	1,900	$3.20	High
37	Loan origination	1,900	$18.91	High
38	APR	1,900	$8.03	High
39	Loan-to-value ratio	1,600	$2.81	High
40	Bridge loan	1,600	$8.54	High
41	Adjustable rate mortgage	1,600	$10.70	High
42	Balloon payment	1,300	$5.85	High
43	Conforming loan	1,300	$12.78	High
44	Mortgage insurance	1,300	$4.60	High
45	Reverse mortgage calculator	1,300	$4.48	High
46	Loan servicing	1,300	$17.97	High
47	Underwriting	1,000	$12.79	High
48	PITI	1,000	$3.39	High
49	Loan term	1,000	$6.43	High
50	Refinancing closing costs	880	$5.70	High

Long Tail Keywords

Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”

Here is a list of long tail keywords for mortgage company

#	Keyword	Avg. Monthly Searches	CPC	Competition
1	What is a mortgage and how does it work?	70	$4.77	High
2	How to get a mortgage with bad credit	260	$5.13	High
3	Mortgage lenders for first-time homebuyers	10	$3.00	High
4	How to get pre-approved for a mortgage	880	$7.68	High
5	Types of mortgages available	720	$7.45	High
6	How to choose the right mortgage lender	90	$13.50	High
7	Mortgage rates for self-employed borrowers	10	$12.00	High
8	How to get a mortgage without a down payment	10	$6.00	High
9	How to refinance a mortgage	480	$8.89	High
10	What is a reverse mortgage and how does it work?	590	$8.26	High
11	How to calculate mortgage payments	70	$4.46	High
12	How to qualify for a jumbo mortgage	40	$12.55	High
13	What is an FHA loan and how does it work?	590	$8.20	High
14	How to choose the best mortgage lender	20	$15.10	High
15	What is a VA loan and how does it work?	720	$7.44	High
16	How to get a mortgage as a self-employed borrower	20	$13.10	High
17	How to pay off a mortgage early	260	$5.85	High
18	How to get a second mortgage	90	$8.03	High
19	How to qualify for a conventional mortgage	30	$14.00	High
20	How to get a mortgage with a low credit score	90	$6.54	High
21	What is a mortgage prepayment penalty and how to avoid it?	110	$4.60	High
22	How to get a mortgage after bankruptcy	50	$11.10	High
23	How to get a mortgage with no credit history	20	$11.90	High
24	How to get a mortgage with a low income	10	$6.00	High
25	What is a home equity loan and how does it work?	140	$8.15	High
26	How to get a mortgage with a low down payment	40	$7.00	High
27	How to get a mortgage for a rental property	20	$8.30	High
28	How to buy a house with a reverse mortgage	20	$8.50	High
29	How to get a mortgage with a low debt-to-income ratio	10	$12.90	High
30	What is a mortgage point and is it worth it?	20	$8.00	High
31	How to get a mortgage with a non-traditional income source	10	$9.60	High
32	What is mortgage insurance and do I need it?	30	$6.00	High
33	How to get a mortgage for a manufactured home	20	$11.20	High
34	How to get a mortgage with a cosigner	30	$5.50	High
35	What is a cash-out refinance and how does it work?	70	$12.90	High
36	How to get a mortgage with a high debt-to-income ratio	20	$12.30	High
37	How to get a mortgage for a vacation home	20	$9.10	High
38	How to get a mortgage after foreclosure	30	$10.80	High
39	How to get a mortgage with a low credit score and no down payment	10	$6.90	High
40	How to get a mortgage with a low credit score and high debt-to-income ratio	10	$7.20	High
41	What is a home equity line of credit and how does it work?	140	$7.90	High
42	How to get a mortgage with a job offer letter	10	$8.20	High
43	What is mortgage amortization and how does it work?	20	$5.00	High
44	How to get a mortgage with a gap in employment	10	$7.20	High
45	How to get a mortgage with a low credit score and no income verification	10	$7.00	High
46	How to get a mortgage for a fixer-upper	30	$11.60	High
47	How to get a mortgage with a low credit score and high down payment	10	$6.00	High
48	How to get a mortgage for a tiny home	10	$7.00	High
49	How to get a mortgage for a multi-family property	20	$12.50	High
50	How to get a mortgage with a bankruptcy on my record	10	$11.00	High

Commercial Intent Keywords

Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction. 

These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.

Here is a list of commercial intent keywords for mortgage business

#	Keyword	Avg. Monthly Searches	CPC	Competition
1	Mortgage broker near me	1,000	$16.09	High
2	Mortgage rates today	590	$13.67	High
3	Mortgage refinance rates	390	$12.20	High
4	Best mortgage lenders	590	$14.70	High
5	Home mortgage rates	320	$13.40	High
6	Mortgage loan calculator	260	$6.18	High
7	Lowest mortgage rates	210	$11.80	High
8	Mortgage interest rates	210	$9.88	High
9	Compare mortgage rates	170	$11.50	High
10	Mortgage pre-approval	170	$7.60	High
11	Best mortgage refinance rates	170	$12.40	High
12	Mortgage loan rates	140	$13.20	High
13	Best mortgage rates	140	$11.90	High
14	Mortgage pre-qualification	110	$4.98	High
15	Mortgage lenders for bad credit	90	$9.00	High
16	Refinance mortgage rates	90	$14.00	High
17	Lowest mortgage refinance rates	70	$10.10	High
18	Mortgage pre-approval online	70	$8.40	High
19	Compare mortgage refinance rates	70	$11.30	High
20	Mortgage loan pre-approval	70	$8.10	High
21	Best mortgage refinance companies	70	$13.70	High
22	Refinance home mortgage rates	50	$10.60	High
23	Mortgage brokers for bad credit	50	$17.10	High
24	Lowest home mortgage rates	50	$9.90	High
25	Lowest mortgage interest rates	50	$8.30	High
26	Best mortgage refinance lenders	50	$12.80	High
27	Refinance mortgage rates today	50	$14.60	High
28	Mortgage companies for bad credit	50	$14.80	High
29	Lowest refinance mortgage rates	40	$10.90	High
30	Lowest mortgage loan rates	40	$9.10	High
31	Mortgage loan interest rates	40	$13.10	High
32	Best mortgage loan companies	40	$15.60	High
33	Best mortgage lenders for FHA loans	20	$9.60	High
34	Best mortgage lenders for first-time buyers	70	$12.90	High
35	Best mortgage companies	50	$12.10	High
36	Best mortgage rates today	50	$11.50	High
37	Mortgage rates comparison	40	$10.70	High
38	Best mortgage interest rates	40	$10.60	High
39	Lowest mortgage loan interest rates	30	$7.60	High
40	Refinance home mortgage rates today	30	$14.30	High
41	Mortgage rates for investment properties	30	$12.40	High
42	Best mortgage lenders for low credit scores	30	$15.30	High
43	Lowest mortgage refinance interest rates	30	$10.90	High
44	Mortgage interest rates comparison	30	$8.60	High
45	Best mortgage lenders for refinancing	30	$12.40	High
46	Best mortgage rates for investment properties	20	$12.80	High
47	Best mortgage refinance rates today	20	$14.60	High
48	Refinance mortgage interest rates comparison	20	$11.50	High
49	Best mortgage rates for self-employed borrowers	20	$13.80	High
50	Best mortgage lenders for VA loans	20	$11.40	High

Informational Intent Keywords

Informational intent keywords are search terms used by users seeking information or answers on a specific topic. 

They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.

Here is a list of informational intent keywords for mortgage business

#	Keyword	Avg. Monthly Searches	CPC	Competition
1	What is a mortgage?	1,000	$4.74	High
2	How does a mortgage work?	590	$4.81	High
3	What is a mortgage loan?	480	$4.34	High
4	How to qualify for a mortgage?	390	$6.09	High
5	What are mortgage rates?	390	$4.86	High
6	What is a mortgage refinance?	320	$7.22	High
7	What is a mortgage pre-approval?	260	$4.26	High
8	What is a mortgage lender?	260	$3.94	High
9	What is a mortgage payment?	260	$4.66	High
10	What is a mortgage broker?	210	$8.08	High
11	What is a mortgage term?	210	$3.35	High
12	What is a mortgage interest rate?	170	$4.83	High
13	How to get a mortgage loan?	170	$4.52	High
14	What is a mortgage down payment?	140	$4.50	High
15	What is a mortgage point?	140	$7.67	High
16	What is mortgage insurance?	110	$3.94	High
17	What is a mortgage amortization?	110	$3.76	High
18	What is a mortgage pre-qualification?	90	$3.98	High
19	What is a mortgage calculator?	90	$2.98	High
20	What is a mortgage interest deduction?	90	$4.23	High
21	What is a mortgage closing?	70	$3.76	High
22	What is a mortgage loan modification?	70	$5.57	High
23	What is a mortgage assumption?	70	$4.12	High
24	What is a mortgage payment grace period?	70	$4.24	High
25	What is a mortgage principal?	70	$4.09	High
26	What is a mortgage escrow?	50	$3.58	High
27	What is a mortgage lien?	50	$3.67	High
28	What is a mortgage foreclosure?	50	$5.73	High
29	What is a mortgage loan officer?	50	$4.68	High
30	What is a mortgage interest?	50	$3.53	High
31	What is a mortgage prepayment penalty?	50	$3.67	High
32	What is a mortgage rate lock?	50	$5.29	High
33	What is a mortgage broker fee?	40	$9.52	High
34	What is a mortgage buydown?	40	$5.29	High
35	What is a mortgage default?	40	$4.95	High
36	What is a mortgage discount point?	40	$7.48	High
37	What is a mortgage interest-only payment?	40	$4.81	High
38	What is a mortgage payoff?	40	$4.50	High
39	What is a mortgage rate sheet?	40	$3.89	High
40	What is a mortgage recasting?	30	$5.52	High
41	What is a mortgage satisfaction?	30	$3.45	High
42	What is a mortgage settlement?	30	$3.73	High
43	What is a mortgage underwriter?	30	$5.47	High
44	What is an adjustable-rate mortgage (ARM)?	320	$3.79	High
45	What is a fixed-rate mortgage?	260	$3.90	High
46	What is a jumbo mortgage?	210	$5.03	High
47	What is a reverse mortgage?	170	$11.50	High
48	What is a conforming loan?	140	$4.08	High
49	What is a USDA loan?	90	$6.51	High
50	What is an FHA loan?	90	$5.25	High
51	What is a VA loan?	70	$5.79	High
52	What is a home equity loan?	590	$6.11	High
53	What is a home equity line of credit (HELOC)?	320	$7.68	High
54	What is a second mortgage?	170	$6.05	High
55	What is a cash-out refinance?	70	$12.90	High
56	What is a balloon mortgage?	70	$4.43	High
57	What is a bridge loan?	50	$6.43	High
58	What is a construction loan?	50	$5.90	High
59	What is a interest-only mortgage?	50	$4.73	High
60	What is a mortgage for a second home?	40	$4.05	High
61	What is a mortgage for a rental property?	40	$7.45	High
62	What is a non-qualified mortgage?	40	$5.12	High
63	What is a portfolio mortgage?	40	$3.90	High
64	What is a subprime mortgage?	30	$4.24	High
65	What is a wraparound mortgage?	30	$4.08	High
66	What is an assumable mortgage?	30	$4.51	High
67	What is the difference between a mortgage and a home loan?	30	$3.76	High
68	How to compare mortgage rates?	140	$5.00	High
69	How to apply for a mortgage?	110	$6.13	High
70	How to get pre-approved for a mortgage?	90	$6.66	High

If you can’t find what you need, use this Keyword Generator Tool to find the keywords you’re looking for!

In conclusion, mastering the art of mortgage SEO keywords is pivotal for your business striving to thrive in the digital landscape. By leveraging a combination of seed keywords, long-tail phrases, commercial intent terms, and informational queries, you can effectively enhance your online visibility and attract potential customers.