222+ Best Seo Keywords For Insurance Business [2025]

Looking for the top Google search insurance keywords? We’ve got you covered! below you can see the most popular insurance keywords. Whether you’re looking for PPC keywords or SEO keywords, we’ve gathered the best topic for you.

We’ll also tell you how competitive each insurance keyword is and its average cost for ads to help you pick the best ones for your campaigns.

Seed Keywords

Seed keywords typically represent the core concepts or ideas related to your business, products, or services. For example, if you run an online store selling running shoes, your seed keywords might include “running shoes,” “athletic shoes,” “sports shoes,” and so on. 

By using these seed keywords, you can generate more specific long-tail keywords or variations that are relevant to your target audience and help improve your website’s search visibility.

Here is a list of seed keywords for insurance business

#	Keywords	Avg. Monthly Searches	CPC	Competition
1	Life insurance	673,000	$25.16	High
2	Car insurance	550,000	$38.68	High
3	Health insurance	301,000	$40.23	High
4	Home insurance	165,000	$41.28	High
5	Travel insurance	110,000	$10.44	High
6	Pet insurance	90,500	$11.21	Medium
7	Disability insurance	74,000	$16.86	High
8	Renters insurance	49,500	$19.23	High
9	Boat insurance	40,500	$14.69	Medium
10	Business insurance	33,100	$33.31	High
11	Liability insurance	30,400	$27.73	High
12	Motorcycle insurance	27,100	$35.76	High
13	Dental insurance	22,200	$12.24	High
14	Vision insurance	20,500	$9.77	High
15	Umbrella insurance	18,100	$24.44	Medium
16	Flood insurance	16,900	$8.20	High
17	RV insurance	15,500	$21.33	Medium
18	Long-term care insurance	14,800	$20.01	High
19	Classic car insurance	14,400	$41.54	Medium
20	Workers’ compensation insurance	14,300	$16.53	High
21	Homeowners insurance	13,900	$45.57	High
22	Condo insurance	12,100	$27.61	Medium
23	Small business insurance	11,400	$38.56	High
24	Cyber insurance	9,900	$15.44	High
25	Wedding insurance	8,600	$9.11	Medium
26	Event insurance	8,400	$7.68	Medium
27	Flood insurance coverage	8,200	$6.79	Medium
28	Group health insurance	7,700	$33.68	High
29	Contents insurance	7,200	$15.26	High
30	Landlord insurance	6,800	$18.65	High
31	Crop insurance	6,300	$6.28	Medium
32	High-risk auto insurance	5,300	$35.54	Medium
33	Antique car insurance	4,900	$40.27	Medium
34	Boiler insurance	4,800	$22.61	Medium
35	Directors and officers (D&O) insurance	4,600	$35.52	High
36	Title insurance	4,300	$9.23	Medium
37	Dental implant insurance	4,100	$11.09	Medium
38	Medicare supplement insurance	4,000	$30.29	High
39	Private health insurance	3,800	$40.68	High
40	Medical malpractice insurance	3,700	$50.68	High
41	Inland marine insurance	3,600	$16.29	Medium
42	Key person insurance	3,400	$28.87	Medium
43	Boiler and machinery insurance	3,300	$18.92	Medium
44	Professional liability insurance	3,200	$34.17	High
45	Critical illness insurance	3,100	$12.43	High
46	Flood insurance policy	2,900	$7.35	Medium
47	Specialty insurance	2,700	$22.75	High
48	Aviation insurance	2,600	$37.42	Medium
49	Environmental insurance	2,500	$27.42	Medium
50	Personal liability insurance	2,400	$27.91	High

Long Tail Keywords

Long Tail Keywords are longer, more specific search phrases with lower search volume but higher conversion rates. Example: “vegan gluten-free chocolate chip cookies” instead of “chocolate chip cookies.”

Here is a list of long tail keywords for insurance company

#	Keywords	Avg. Monthly Searches	CPC	Competition
1	What is term life insurance?	5,400	$25.22	High
2	How does car insurance work?	4,800	$39.12	High
3	How to choose health insurance?	2,900	$40.34	High
4	What does home insurance cover?	2,500	$43.71	High
5	Why do I need travel insurance?	2,100	$9.92	High
6	How much is pet insurance for a dog?	1,900	$11.34	Medium
7	What is disability insurance and do I need it?	1,700	$18.04	High
8	How much renters insurance do I need?	1,300	$20.31	High
9	What is boat insurance and what does it cover?	1,100	$16.44	Medium
10	How to get business insurance?	1,000	$30.58	High
11	How much liability insurance do I need?	900	$26.64	High
12	How to get motorcycle insurance?	800	$35.97	High
13	What is dental insurance and how does it work?	700	$12.47	High
14	What is vision insurance and how does it work?	600	$9.22	High
15	What is umbrella insurance and who needs it?	550	$25.08	Medium
16	How to get flood insurance?	500	$8.74	High
17	What is RV insurance and do I need it?	450	$19.56	Medium
18	What is long-term care insurance and do I need it?	400	$20.45	High
19	How much is classic car insurance?	400	$42.91	Medium
20	How does workers’ compensation insurance work?	400	$16.56	High
21	What is homeowners insurance and how does it work?	350	$48.14	High
22	How much is condo insurance?	300	$29.66	Medium
23	What is small business insurance and do I need it?	300	$41.16	High
24	What is cyber insurance and do I need it?	250	$14.67	High
25	How much is wedding insurance?	250	$10.25	Medium
26	How much is event insurance?	200	$7.96	Medium
27	What is flood insurance coverage and how does it work?	200	$6.41	Medium
28	How much is group health insurance?	200	$33.84	High
29	What is contents insurance and why do I need it?	200	$15.14	High
30	How much is landlord insurance?	200	$18.02	High
31	What is crop insurance and how does it work?	150	$6.56	Medium
32	What is supplemental insurance and how does it work?	150	$13.77	High
33	How much is high-risk auto insurance?	150	$36.11	Medium
34	How much is antique car insurance?	150	$42.09	Medium
35	What is boiler insurance and why do I need it?	150	$21.95	Medium
36	What is directors and officers (D&O) insurance?	150	$37.41	High
37	How much is title insurance?	100	$10.84	Medium
38	How much is dental implant insurance?	100	$12.98	Medium
39	What is Medicare supplement insurance and how does it work?	100	$32.19	High
40	How much is private health insurance?	100	$40.22	High
41	How much is medical malpractice insurance?	100	$49.68	High
42	What is inland marine insurance and how does it work?	100	$16.78	Medium
43	What is key person insurance and why do I need it?	100	$28.29	Medium
44	What is boiler and machinery insurance and how does it work?	100	$20.71	Medium
45	What is professional liability insurance and why do I need it?	100	$34.91	High
46	What is critical illness insurance and do I need it?	100	$12.98	High
47	How much is flood insurance policy?	100	$6.79	Medium
48	What is specialty insurance and why do I need it?	90	$23.57	High
49	What is aviation insurance and do I need it?	90	$35.48	Medium
50	What is environmental insurance and why do I need it?	90	$27.01	Medium

Commercial Intent Keywords

Commercial Intent Keywords are search terms used by users with an intent to make a purchase or engage in a transaction. 

These keywords often indicate a strong interest in buying a product or service. Example: “buy iPhone 13 online”.

Here is a list of commercial intent keywords for insurance business

#	Keywords	Avg. Monthly Searches	CPC	Competition
1	Buy life insurance	1,600	$28.61	High
2	Cheap car insurance	8,100	$42.17	High
3	Affordable health insurance	1,600	$39.17	High
4	Home insurance quotes	2,400	$47.15	High
5	Best travel insurance	1,600	$14.21	High
6	Pet insurance quotes	1,300	$11.81	Medium
7	Disability insurance quotes	900	$18.89	High
8	Renters insurance quotes	1,000	$22.39	High
9	Boat insurance quotes	600	$15.21	Medium
10	Business insurance quotes	2,400	$37.41	High
11	Liability insurance quotes	1,600	$30.69	High
12	Motorcycle insurance quotes	900	$37.59	High
13	Dental insurance quotes	600	$13.48	High
14	Vision insurance quotes	500	$10.76	High
15	Umbrella insurance quotes	400	$27.79	Medium
16	Flood insurance quotes	500	$7.93	High
17	RV insurance quotes	300	$25.91	Medium
18	Long-term care insurance quotes	400	$20.69	High
19	Classic car insurance quotes	300	$43.23	Medium
20	Workers’ compensation insurance quotes	400	$19.17	High
21	Homeowners insurance quotes	1,300	$48.72	High
22	Condo insurance quotes	400	$28.77	Medium
23	Small business insurance quotes	600	$44.56	High
24	Cyber insurance quotes	300	$15.17	High
25	Wedding insurance quotes	200	$12.89	Medium
26	Event insurance quotes	200	$9.72	Medium
27	Flood insurance coverage quotes	200	$6.99	Medium
28	Group health insurance quotes	600	$32.77	High
29	Contents insurance quotes	300	$17.83	High
30	Landlord insurance quotes	400	$22.81	High
31	Supplemental insurance quotes	300	$13.91	High
32	High-risk auto insurance quotes	200	$38.16	Medium
33	Antique car insurance quotes	200	$41.87	Medium
34	Boiler insurance quotes	200	$19.69	Medium
35	Directors and officers (D&O) insurance quotes	200	$36.78	High
36	Title insurance quotes	300	$10.47	Medium
37	Dental implant insurance quotes	200	$13.97	Medium
38	Medicare supplement insurance quotes	300	$33.54	High
39	Private health insurance quotes	200	$41.23	High
40	Medical malpractice insurance quotes	200	$49.92	High
41	Inland marine insurance quotes	200	$16.81	Medium
42	Key person insurance quotes	200	$29.92	Medium
43	Boiler and machinery insurance quotes	200	$20.78	Medium
44	Professional liability insurance quotes	300	$33.97	High
45	Critical illness insurance quotes	200	$13.92	High
46	Flood insurance policy quotes	200	$7.28	Medium
47	Specialty insurance quotes	200	$23.78	High
48	Aviation insurance quotes	200	$35.79	Medium
49	Environmental insurance quotes	200	$26.01	Medium
50	Personal liability insurance quotes	300	$28.97	High

Informational Intent Keywords

Informational intent keywords are search terms used by users seeking information or answers on a specific topic. 

They generally start with words like “how,” “what,” “why,” or “where.” For example, “how to bake a cake” is an informational intent keyword, as the user is looking for information on cake baking.

Here is a list of informational intent keywords for insurance business

#	Keywords	Avg. Monthly Searches	CPC	Competition
1	Insurance definition	8,100	$7.73	High
2	Types of insurance	3,600	$16.89	High
3	What is liability insurance?	2,400	$28.47	High
4	What is comprehensive insurance?	1,300	$39.81	High
5	What is collision insurance?	1,000	$41.14	High
6	What is home insurance?	1,900	$46.78	High
7	What is life insurance?	2,400	$25.52	High
8	What is health insurance?	2,400	$38.95	High
9	What is auto insurance?	2,900	$49.43	High
10	What is pet insurance?	1,000	$13.61	Medium
11	What is disability insurance?	1,000	$21.49	High
12	What is renters insurance?	1,000	$22.18	High
13	What is boat insurance?	600	$17.56	Medium
14	What is business insurance?	1,300	$32.69	High
15	What is motorcycle insurance?	600	$33.91	High
16	What is dental insurance?	1,300	$13.56	High
17	What is vision insurance?	1,000	$10.29	High
18	What is umbrella insurance?	400	$27.16	Medium
19	What is flood insurance?	700	$7.29	High
20	What is RV insurance?	400	$17.89	Medium
21	What is long-term care insurance?	500	$19.28	High
22	What is classic car insurance?	400	$39.92	Medium
23	What is workers’ compensation insurance?	400	$18.46	High
24	What is homeowners insurance?	1,300	$46.73	High
25	What is condo insurance?	400	$28.12	Medium
26	What is cyber insurance?	300	$17.87	High
27	What is wedding insurance?	300	$10.72	Medium
28	What is event insurance?	300	$8.74	Medium
29	What is travel insurance?	1,600	$12.34	High
30	What is event cancellation insurance?	400	$8.91	Medium
31	What is flood insurance coverage?	200	$6.88	Medium
32	What is disability income insurance?	300	$20.78	High
33	What is group insurance?	500	$20.39	High
34	What is key man insurance?	400	$27.67	Medium
35	What is pet health insurance?	400	$14.47	Medium
36	What is professional indemnity insurance?	200	$33.48	High
37	What is property insurance?	500	$24.56	High
38	What is self-insurance?	300	$8.91	High
39	What is surety insurance?	200	$32.16	High
40	What is term life insurance?	2,400	$20.56	High
41	What is universal life insurance?	1,000	$27.64	High
42	What is variable life insurance?	600	$32.49	High
43	What is whole life insurance?	1,300	$22.47	High
44	How does auto insurance work?	1,000	$47.19	High
45	How does home insurance work?	1,000	$42.39	High
46	How does life insurance work?	1,000	$28.46	High
47	How does health insurance work?	1,000	$34.89	High
48	How does disability insurance work?	600	$20.91	High
49	How does renters insurance work?	600	$21.89	High
50	How does business insurance work?	500	$31.48	High
51	How does motorcycle insurance work?	300	$32.87	High
52	How does dental insurance work?	600	$12.45	High
53	How does vision insurance work?	400	$10.81	High
54	How does umbrella insurance work?	200	$26.39	Medium
55	How does flood insurance work?	300	$7.28	High
56	How does long-term care insurance work?	300	$19.87	High
57	How does classic car insurance work?	200	$38.23	Medium
58	How does homeowners insurance work?	1,000	$43.78	High
59	How does condo insurance work?	200	$27.91	Medium
60	How does cyber insurance work?	200	$16.91	High
61	How does wedding insurance work?	200	$10.87	Medium
62	How does event insurance work?	200	$8.79	Medium
63	How does travel insurance work?	500	$12.67	High
64	How does group insurance work?	300	$19.46	High
65	How does pet insurance work?	400	$13.47	Medium
66	How does property insurance work?	400	$25.56	High
67	How does self-insurance work?	200	$8.56	High
68	How does term life insurance work?	1,300	$19.47	High
69	How does whole life insurance work?	1,000	$22.79	High
70	How does universal life insurance work?	400	$27.56	High

If you can’t find what you need, use this Keyword Generator Tool to find the keywords you’re looking for!

In conclusion, mastering the art of insurance SEO keywords is pivotal for your business striving to thrive in the digital landscape. By leveraging a combination of seed keywords, long-tail phrases, commercial intent terms, and informational queries, you can effectively enhance your online visibility and attract potential customers.