38 Best Lifestyle Startups to Watch in [2023]

Top Startups
38 Best Lifestyle Startups to Watch in [2023]

Have you ever wondered who is on the list of Lifestyle Companies with the highest growth rates?

You’re not alone.

There are hundreds of Lifestyle Companies found there, and keeping track of the hottest new startups can be challenging.

But don’t worry, we’ve got you covered. Here are the top 55 fast-growing Lifestyle Startups that have top-tier venture capital funding.

What are Lifestyle Startups?

Lifestyle startups are technology companies that focus on improving the lives of their users. They are typically focused on providing innovative solutions to everyday problems, and often use technology to make life easier. 

Examples of lifestyle startups include online grocery delivery services, fitness tracking apps, and home automation systems.

Top 55 Fastest-Growing Startups In Lifestyle

1) CityMall

CityMall is a peer-to-peer e-commerce company that offers lifestyle and curated products through WhatsApp referrals.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2019
  • Founders: Angad Kikla, Divij Goyal, Naisheel Verdhan
  • Number of employees: 101-250
  • Funding amount: $37,100,000
  • Number of funding rounds: 5
  • Number of investors: 14

You can find their website here.

2) boAt

boAt is a domestic audio-tech earwear firm that specializes on well-designed, aspirational items at affordable prices.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2016
  • Founders: Aman Gupta, Sameer Mehta
  • Number of employees: 101-250
  • Funding amount: $116,258,656
  • Number of funding rounds: 6
  • Number of investors: 5

You can find their website here.

3) GOQii

GOQii’s mission is to empower people all around the world to “be the force” and realize their full potential.

Details of the startup:

  • Country: United States
  • City: Menlo Park
  • Started in: 2014
  • Founders: Abhishek Sharma, Champ Alreja, Sachin Janghel, Vishal Gondal
  • Number of employees: 101-250
  • Funding amount: $52,618,192
  • Number of funding rounds: 12
  • Number of investors: 16

You can find their website here.

4) Habyt

Habyt creates and operates living places that are aesthetically designed, community-driven, and technologically advanced.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2017
  • Founders: Luca Bovone
  • Number of employees: 11-50
  • Funding amount: € 29,800,000
  • Number of funding rounds: 5
  • Number of investors: 6

You can find their website here.

5) Vox Media

Vox Media is an online media publishing organization that specializes in influencing editorial properties and premium advertising.

Details of the startup:

  • Country: United States
  • City: Washington D.C.
  • Started in: 2003
  • Founders: Jerome Armstrong, Markos Moulitsas, Tyler Bleszinski
  • Number of employees: 501-1000
  • Funding amount: $307,632,220
  • Number of funding rounds: 9
  • Number of investors: 11

You can find their website here.

6) JUUL

JUUL is a company that manufactures and sells electronic nicotine vaporizers.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2015
  • Founders: Adam Bowen, James Monsees, Kevin Burns, Tim Danaher
  • Number of employees: 1001-5000
  • Funding amount: $15,129,032,811
  • Number of funding rounds: 11
  • Number of investors: 11

You can find their website here.

7) Pattern

Pattern is a collection of brands that encourage people to study, explore, and build a more present life.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2018
  • Founders: Emmett Shine, Nicholas Ling
  • Number of employees: 11-50
  • Funding amount: $74,000,000
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

8) Partake Foods

Partake Foods is a specialty food and beverage company that sells allergy-friendly cookies.

Details of the startup:

  • Country: United States
  • City: Jersey City
  • Started in: 2016
  • Founders: Denise Woodard
  • Number of employees: 1-10
  • Funding amount: $6,873,507
  • Number of funding rounds: 6
  • Number of investors: 14

You can find their website here.

9) Nykaa

Nykaa is an online store that sells a variety of beauty and health items.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2012
  • Founders: Falguni Nayar
  • Number of employees: 1001-5000
  • Funding amount: $341,858,615
  • Number of funding rounds: 13
  • Number of investors: 15

You can find their website here.

10) Trell

Trell is a lifestyle social commerce website that allows users to submit 3-minute videos demonstrating their passions.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Founders: Arun Lodhi, Bimal Kartheek Rebba, Prashant Sachan, Pulkit Agrawal
  • Number of employees: 101-250
  • Funding amount: $16,950,000
  • Number of funding rounds: 7
  • Number of investors: 31

You can find their website here.

11) Verishop

Verishop is a high-end lifestyle brand that specializes in fashion, cosmetics, home, and more.

Details of the startup:

  • Country: United States
  • City: Santa Monica
  • Started in: 2018
  • Founders: Cate Khan, Imran Khan, Jay Le
  • Number of employees: 51-100
  • Funding amount: $30,000,000
  • Number of funding rounds: 5
  • Number of investors: 11

You can find their website here.

12) The/Studio

The/Studio is an on-demand product creation and production platform that allows firms to quickly launch new items.

Details of the startup:

  • Country: United States
  • City: Pasadena
  • Started in: 2013
  • Founders: Joseph Heller
  • Number of employees: 51-100
  • Funding amount: $11,000,000
  • Number of funding rounds: 2
  • Number of investors: 6

You can find their website here.

13) FabAlley

FabAlley is an online fashion company that specializes in women’s clothing.

Details of the startup:

  • Country: India
  • City: Noida
  • Started in: 2012
  • Founders: Shivani Poddar, Tanvi Malik
  • Number of employees: 101-250
  • Funding amount: $18,658,274
  • Number of funding rounds: 8
  • Number of investors: 18

You can find their website here.

14) FamPay

FamPay allows parents to send money to their adolescent children via UPI, P2P, and card payments.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2019
  • Founders: Kush Taneja, Sambhav Jain
  • Number of employees: 51-100
  • Funding amount: $42,850,000
  • Number of funding rounds: 3
  • Number of investors: 17

You can find their website here.

15) Bombay Shaving Company

Bombay Shaving Company is a consumer goods company that specializes in the development of shave, beard, and skincare products.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2015
  • Founders: Deepu Panicker, Raunak Munot, Rohit Jaiswal, Shantanu Deshpande
  • Number of employees: 1-10
  • Funding amount: $17,696,569
  • Number of funding rounds: 6
  • Number of investors: 16

You can find their website here.

16) 100 Thieves

100 Thieves is a gaming, e-sports, and apparel-focused lifestyle company.

Details of the startup:

  • Country: United States
  • City: Los Angeles
  • Started in: 2017
  • Founders: Matthew Haag
  • Number of employees: 51-100
  • Funding amount: $60,000,000
  • Number of funding rounds: 2
  • Number of investors: 15

You can find their website here.

17) Bev

Bev is a beverage company owner that sells dry rose wine.

Details of the startup:

  • Country: United States
  • City: Los Angeles
  • Started in: 2017
  • Founders: Alix Peabody
  • Number of employees: 51-100
  • Funding amount: $7,958,000
  • Number of funding rounds: 6
  • Number of investors: 7

You can find their website here.

18) TaxJar

TaxJar is the top technology solution for managing sales tax for busy eCommerce sellers. We’re completely self-contained.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2013
  • Founders: Mark Faggiano
  • Number of employees: 101-250
  • Funding amount: $62,600,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

19) TechStyle Fashion Group

TechStyle is a worldwide fashion membership commerce startup dedicated to rethinking the global fashion industry.

Details of the startup:

  • Country: United States
  • City: El Segundo
  • Started in: 2010
  • Founders: Adam Goldenberg, Don Ressler
  • Number of employees: 1001-5000
  • Funding amount: $336,000,000
  • Number of funding rounds: 7
  • Number of investors: 11

You can find their website here.

20) Wellframe

Wellframe is a mobile platform that allows users to get the most out of their healthcare resources.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2011
  • Founders: Anne Bosilevac, Archit Bhise, Chase Zaputil, Jacob Sattelmair, Melissa Herman, Sandhya Gardner, Trishan Panch, Vinayak Ramesh
  • Number of employees: 101-250
  • Funding amount: $45,200,000
  • Number of funding rounds: 6
  • Number of investors: 16

You can find their website here.

21) Virgin Pulse

Virgin Pulse, a subsidiary of the renowned Virgin Group, is dedicated to motivating and encouraging its employees to live better lives every day.

Details of the startup:

  • Country: United States
  • City: Framingham
  • Started in: 2004
  • Founders: Scott Marber
  • Number of employees: 251-500
  • Funding amount: $92,000,000
  • Number of funding rounds: 2
  • Number of investors: 4

You can find their website here.

22) Form Health

Form Health is a telemedical weight loss company that specializes in helping people who are obese.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2019
  • Founders: Evan Richardson
  • Number of employees: 11-50
  • Funding amount: $15,434,994
  • Number of funding rounds: 2
  • Number of investors: 3

You can find their website here.

23) CHRONEXT

Clients can buy and sell luxury watches on Chronext’s full-service platform for luxury watch trading.

Details of the startup:

  • Country: Germany
  • City: Cologne
  • Started in: 2013
  • Founders: Ludwig Wurlitzer, Philipp Man
  • Number of employees: 101-250
  • Funding amount: $116,629,212
  • Number of funding rounds: 5
  • Number of investors: 17

You can find their website here.

24) Chumbak

Chumbak is a gifting firm situated in Bangalore, India. Chumbak, founded by Subhra Chadda, distributes trendy t-shirts, tins, coffee mugs, and shot glasses.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2009
  • Founders: Subhra Chadda
  • Number of employees: 11-50
  • Funding amount: $26,963,740
  • Number of funding rounds: 6
  • Number of investors: 5

You can find their website here.

25) Dafiti

Dafiti is an e-commerce site dedicated to men’s and women’s footwear, fashion, and lifestyle.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2010
  • Founders: Andre Beisert, Andres Lawson, David Geisen, Malte Horeyseck, Malte Huffmann, Philipp Povel, Thibaud Lecuyer
  • Number of employees: 1001-5000
  • Funding amount: $250,481,170
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

26) MCaffeine

MCaffeine is a personal care line that includes caffein-infused products for the face, body, and hair.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: Tarun Sharma, Vikas Lachhwani
  • Number of employees: 11-50
  • Funding amount: $5,781,631
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

27) Flyrobe

Flyrobe is an on-demand clothing rental platform that offers high-end designer clothing.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: Pranay Surana, Shreya Mishra, Tushar Saxena
  • Number of employees: 11-50
  • Funding amount: $10,719,261
  • Number of funding rounds: 5
  • Number of investors: 15

You can find their website here.

28) POPxo

POPxo is an online community for women in India that covers topics such as fashion, beauty, lifestyle, work, and more.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2013
  • Founders: Namrata Bostrom, Priyanka Gill
  • Number of employees: 101-250
  • Funding amount: $12,379,196
  • Number of funding rounds: 7
  • Number of investors: 21

You can find their website here.

29) Melorra

Melorra is the owner of an online jewelry company that specializes in modern jewelry.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2015
  • Founders: Krishna Kumar, Saroja Yeramilli
  • Number of employees: 101-250
  • Funding amount: $38,444,659
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

30) Marketplacer

Marketplacer is a software framework for creating online marketplaces.

Details of the startup:

  • Country: Australia
  • City: Melbourne
  • Started in: 2007
  • Founders: Jason Wyatt, Sam Salter
  • Number of employees: 101-250
  • Funding amount: $58,729,261
  • Number of funding rounds: 6
  • Number of investors: 13

You can find their website here.

31) Flow Lab

Flow Lab is a mental and emotional fitness training program that helps ambitious people achieve more flow and productivity.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2018
  • Founders: David Jacob, Jonas Vossler Winkelmann, Peter Schwarz
  • Number of employees: 1-10
  • Funding amount: € 1,240,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

32) Little Black Book

LBB is actively searching for and discovering highly rated locations, goods, local experiences, and much more.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2012
  • Founders: Dhruv Mathur, Suchita Salwan
  • Number of employees: 11-50
  • Funding amount: $8,321,500
  • Number of funding rounds: 5
  • Number of investors: 15

You can find their website here.

33) Love, Bonito

The world’s largest direct-to-consumer tech-enabled womenswear company, with the goal of being the most considerate brand for the Modern Asian Woman.

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2010
  • Founders: Rachel Lim, Viola Tan
  • Number of employees: 101-250
  • Funding amount: $13,000,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

34) Namshi

Namshi is a Dubai-based online e-commerce site that sells stylish footwear and clothes.

Details of the startup:

  • Country: United Arab Emirates
  • City: Dubai
  • Started in: 2010
  • Founders: Faraz Khalid, Hisham Zarka, Hosam Arab
  • Number of employees: 501-1000
  • Funding amount: $33,000,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.‍

35) EazyDiner

EazyDiner is a dining guide that includes exclusive advice, exclusive content, and professional evaluations from top critics.

Details of the startup:

  • Country: India
  • City: Delhi
  • Started in: 2014
  • Founders: Vir Sanghvi
  • Number of employees: 11-50
  • Funding amount: $16,010,855
  • Number of funding rounds: 7
  • Number of investors: 6

You can find their website here.

36) O-House

O-House is a one-stop home furnishing and interior design platform that makes it simple for users to find and buy items for their homes.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2014
  • Founders: Seungjae Lee
  • Number of employees: 251-500
  • Funding amount: ₩88,000,000,000
  • Number of funding rounds: 4
  • Number of investors: 6

You can find their website here.

37) The Luxury Closet

The Luxury Closet is a website where you can purchase, sell, and consign pre-owned luxury things at a discount.

Details of the startup:

  • Country: United Arab Emirates
  • City: Dubai
  • Started in: 2012
  • Founders: Kunal Kapoor
  • Number of employees: 11-50
  • Funding amount: $18,100,000
  • Number of funding rounds: 4
  • Number of investors: 13

You can find their website here.

38) Foodspring

Foodspring is a premium sports nutrition and fitness food company.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2013
  • Founders: Marc Hermann, Philipp Schrempp, Tobias Schuele
  • Number of employees: 101-250
  • Funding amount: € 28,000,000
  • Number of funding rounds: 2
  • Number of investors: 5

You can find their website here.

39) Sheertex

Sheertex is a pantyhose company that specializes in unbreakable hosiery.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2017
  • Founders: Katherine Homuth
  • Number of employees: 11-50
  • Funding amount: $44,320,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

40) Paxel.co

Paxel.co is a way of life; they aim to live in today’s socially linked world.

Details of the startup:

  • Country: Indonesia
  • City: Jakarta
  • Started in: 2017
  • Founders: Johari Zein
  • Number of employees: 51-100
  • Funding amount: $17,000,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

41) Asana Rebel

Asana Rebel is a young and rapidly expanding health and fitness startup dedicated to delivering highly engaging health and fitness experiences.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2015
  • Founders: Pascal Klein, Robin Pratap
  • Number of employees: 101-250
  • Funding amount: $24,800,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

42) Purple Style Labs

Purple Style Labs Pvt Ltd (PSL) was founded by an IIT-Bombay alumnus and former Deutsche Bank banker.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: ABHISHEK (Monty) AGARWAL
  • Number of employees: 11-50
  • Funding amount: $5,151,102
  • Number of funding rounds: 4
  • Number of investors: 12

You can find their website here.

43) EkAnek Networks

EkAnek Networks is a new company that aims to create an ecosystem for new age brands in the lifestyle space.

Details of the startup:

  • Country: India
  • City: Delhi
  • Started in: 2018
  • Founders: Chandranshu Sinha, Kartik Sheth
  • Number of employees: 11-50
  • Funding amount: $15,450,583
  • Number of funding rounds: 2
  • Number of investors: 4

You can find their website here.

44) Inkbox

Customers can have the look and feel of a traditional tattoo for two weeks thanks to inkbox.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2015
  • Founders: Braden Handley, Tyler Handley
  • Number of employees: 101-250
  • Funding amount: $14,099,610
  • Number of funding rounds: 7
  • Number of investors: 22

You can find their website here.

45) Sprout

Sprout is a health engagement tool that enables corporate wellness at work.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2012
  • Founders: Christina Ford, Martha Switzer
  • Number of employees: 11-50
  • Funding amount: CA$1,200,000
  • Number of funding rounds: 4
  • Number of investors: 5

You can find their website here.

46) Increff

INCREFF is a data and technology company that uses IRIS and ASSURE to help fashion and lifestyle businesses and retailers increase inventory turns.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Founders: Anshuman Agarwal, Nirmal Jain, Rajul Jain, Romil Jain
  • Number of employees: 51-100
  • Funding amount: $5,000,000
  • Number of funding rounds: 2
  • Number of investors: 7

You can find their website here.

47) WOOM

WOOM stands for Women’s and Reproductive Health Data Science.

Details of the startup:

  • Country: Spain
  • City: Madrid
  • Started in: 2015
  • Founders: Clelia Morales, Laurence Fontinoy
  • Number of employees: 11-50
  • Funding amount: $4,400,704
  • Number of funding rounds: 10
  • Number of investors: 22

You can find their website here.

48) Lookiero

Lookiero is a female-focused online personal shopper service.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2016
  • Founders: Oier Urrutia
  • Number of employees: 101-250
  • Funding amount: $23,624,999
  • Number of funding rounds: 2
  • Number of investors: 5

You can find their website here.

49) NOME

NOME is a Guangzhou-based lifestyle company that creates functional, Swedish-designed consumer goods.

Details of the startup:

  • Country: China
  • City: Guangzhou
  • Started in: 2015
  • Founders: Chen Hao
  • Number of employees: 501-1000
  • Funding amount: $145,000,000
  • Number of funding rounds: 3
  • Number of investors: 1

You can find their website here.

50) Tattoodo

Tattoodo is a website dedicated to the tattoo culture and way of life.

Details of the startup:

  • Country: Denmark
  • City: Copenhagen
  • Started in: 2013
  • Founders: Ami James, Johan Plenge, Mik Thobo-Carlsen
  • Number of employees: 11-50
  • Funding amount: $20,293,785
  • Number of funding rounds: 5
  • Number of investors: 12

You can find their website here.

51) Althea

Althea is Korea’s leading beauty e-commerce site, offering consumers in Southeast Asia the most up-to-date beauty products, trends, and lifestyle.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2015
  • Founders: Christopher Cynn, Frank Kang, Jae Yoon Kim
  • Number of employees: 11-50
  • Funding amount: $10,676,529
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

52) Rad

Rad is a fashion discovery platform headquartered in Paris that specializes in hipster clothing and accessories.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2012
  • Founders: Alexandre Ali, Anthony Serero, David Smadja, Simon Amzalag
  • Number of employees: 11-50
  • Funding amount: € 12,500,000
  • Number of funding rounds: 2
  • Number of investors: 4

You can find their website here.

53) Freeda Media

Freeda’s purpose is to inspire good change by sharing genuine women’s stories.

Details of the startup:

  • Country: Italy
  • City: Milan
  • Started in: 2016
  • Founders: Andrea Scotti Calderini, Gianluigi Casole
  • Number of employees: 101-250
  • Funding amount: $30,300,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

54) Bombay Shirt Company

Bombay Shirt Company was India’s first online tailored shirt company.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2012
  • Founders: Akshay Narvekar
  • Number of employees: 11-50
  • Funding amount: $8,984,413
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

55) Luuna

Mexico’s mattress sector is being disrupted.

Details of the startup:

  • Country: Mexico
  • City: Polanco
  • Started in: 2015
  • Founders: Carlos Salinas, Guillermo Villegas Sánchez, Laurène Maire, William Kasstan
  • Number of employees: 51-100
  • Funding amount: MX$15,000,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

FAQs

Is Lifestyle Business Profitable?

Yes, a lifestyle business can be profitable. A lifestyle business is generally defined as a business that is designed to provide an income that fits the entrepreneur’s lifestyle or goals. 

These businesses are often less demanding than traditional businesses, as they are often run from home or offer services that are not overly demanding. In many cases, lifestyle businesses can be quite profitable, depending on the business model and the market.

What Is The Average Investment In Lifestyle?

The average investment for lifestyle businesses varies widely and depends largely on the type of business and the scope of what you are looking to accomplish. 

Generally speaking, a lifestyle business may require anywhere from $1,0000 to $50,0000 or more in startup capital.

This post was proofread by Grammarly. Try it – It’s Free!

Millions trust Grammarly’s free writing app to make their online writing clear and effective. Getting started is simple

Promoted Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Try Klaviyo for free right now ➜

Similar Posts