The demand for healthcare products and services across the globe has increased manifold. It’s only wise for entrepreneurs and new B2B leaders to venture into the medical field and expect magnificent growth.
With the expected healthcare market growth of 11.80% for tenure 2022-2025, everyone’s rushing in to make a profitable venture. But, a miscalculated endeavor in a saturated market can yield a higher risk of failure and no returns simultaneously.
For this reason, every B2B entrepreneur must capture a niche to build their businesses.
If you’ve not zeroed in on the exact healthcare segment to target, here’s a list to help you make the decision better and faster:
Table of Contents
1. Telehealth Medical Services
Widespread digitization, improved technology, and innovative communication mediums have made it possible to ensure convenience in healthcare services.
Telemedicine is one such segment that is thriving on an enormous scale. The industry accounted for USD 41.63 billion in 2019, which doubled to USD 79.79 billion in 2020.
The telemedicine market is depicting a growth rate of 25.8% in the 2020-2027 period. The tremendous profitability in recent years and ease of connecting with patients provide another excellent reason to steer in the telehealth segment.
Due to its widespread acceptability, governments across the world have also initiated changes in the policy to make way for an innovative future!
2. Medical Waste Disposal Business
With the increasing reliance on creating a sustainable world, the treatment of biomedical waste is important. Since the generated squandered contains infected blood, excreted body fluids, or other potentially harmful materials, it’s crucial to regulate its disposal in an extensive manner.
The medical waste treatment business has an immense scope as it requires multiple procedures to dispose of safely. In addition, you can employ various methods to ensure that the medical effluent is processed for proper disposal.
From waste identification to handling, including chemical disinfection, inertization, etc. The disposal and processing field provides enormous possibilities to create a B2B business!
3. Medical Massage Therapeutic Services
The medical therapist business is a beneficial healthcare service. With certified therapists and massage practitioners, such businesses offer the holistic well-being of various patients dealing with anxiety, sleep imbalance, mobility issues, and so on.
The popularity of massage therapy can be seen, with 35% of consumers preferring it as an alternative to conventional prescriptions for pain relief.
With both the curative and rehabilitative models to consider, these ideas are the perfect businesses to steer into the healthcare sector.
4. Medical Equipment and Supply Businesses
The global medical devices market is exhibiting a surprising growth rate. The valuation of the equipment segment for 2021 was valued at USD 488.98 billion, which is expected to grow to USD 718.92 billion by 2029.
The prevalence of new diseases and the rise of medical facilities is paving the way for the surge in demand for clinical equipment.
The investment from leading market players is also escalating quickly. Interestingly, the market requires diversification devices which allows room for creating a B2B business in the medical equipment segment.
5. In-Home Healthcare Facility
The growing geriatric population and the rising occurrence of chronic diseases have opened doors to offering services with extreme convenience. According to the UN Department of Economic and Social Affairs, the proportion of the global population above 65 years is projected to spike by six times by 2050.
To combat ageism, effective healthcare services such as in-house nursing and care facilities are in huge demand. From daily assistance to experienced therapeutic services, home healthcare facilities can spread into a range of domains to turn into a successful venture.
If you’re driven by humanitarian as well as entrepreneurial intentions, laying the foundation for an in-home healthcare venture must be on your list.
6. Mental Health Consultation
Despite being a necessity for everyone, the gaps between the patients and the service providers in this domain. Currently, there are more than 1 billion mental health patients, out of which only 25% receive proper treatment.
This depicts the insufficiency of health experts for mental challenges and also the scope of creating a business that fills this gap. The surge in awareness and the contribution of private and public entities for fostering the overall well-being of the patient’s factors in for its development.
With this in consideration, the experts are of the opinion that the projected growth of the mental health market will occur at a 3.5% rate for the decade 2020-2030.
From outpatient counseling to emergency mental services, the market is accommodating to avail every entrepreneur to build a venture for high profits.
7. Health and Wellness Coaching
The reliance on building immunity after the pandemic has furthered the need to enhance the overall well-being of customers. The health coaching industry is leveraging the current trend of acquiring a sustainable lifestyle with minimal diseases through tailored programs.
The wellness mentors offer holistic support and assistance with a focus on fitness, nutrition, and lifestyle changes. This integrates multiple industries into one and provides a unique business idea for young and budding entrepreneurs.
From in-home counseling to in-establishment coaching, you can take advantage of any or all options to incorporate into your business plan.
According to Seth Godin, “The only way to consistently grow in B2B is to be better than very good.”
When it comes to beginning your entrepreneurial journey in the healthcare sector, gauging the target market is what everyone does. But, as a B2B businessperson, you need to gain enough information to understand the niche you want to grow into.
In order to provide value through your product or service, it’s important that the offering is in sync with the market yet customer-centric.
The road to the best product-market fit involves the originality of the minimum viable product, which is impossible without in-depth market research. From using the lean methodology to green cycling, the medical healthcare sector has scope for all forms of businesses, if only you’re aware enough.
Top healthcare tech companies are pushing the country forward. This advancement is apparent not just in the improvement of medical infrastructure but also in the growing inclusivity in the healthcare sector.
Thankfully, with the pre-curated list of healthcare business ideas, the first step to building a profitable venture is already taken care of!
Alexandra Whitt works as a brand and marketing specialist at MedicoReach. She has been working in the b2b industry for the past two years. She empowers marketers by sharing valuable information across different verticals such as healthcare, technology, marketing, etc.
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