Have you ever seen a post from a friend, and it’s REALLY well written, and you think – “𝘞𝘖𝘞, 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘸𝘳𝘪𝘵𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵” OR “𝘏𝘰𝘸 𝘥𝘰 𝘵𝘩𝘦𝘺 𝘤𝘰𝘮𝘦 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘢𝘵 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵?”
I was recently chatting with some fellow online marketers and we agreed that when starting out, one of the biggest challenges is writing content. Not because you don’t have great ideas or something to say, but because our minds are not currently trained to process thoughts into written text.
Like all great skills – Copy Writing and Content writing are crucial skills to learn…they are also the hardest to outsource due to the fact it’s quite personal and specific to where your business is at, during that moment. (PS: I’ll do a post later explaining the difference between COPY and CONTENT)
Whether you are new to online marketing or a 7 figure guru – we all often need a framework in which to funnel our ideas.
These 5 Styles of Facebook posts are a great reminder and guide for content creation:
𝗣𝗢𝗦𝗧 𝗦𝗧𝗬𝗟𝗘 #𝟭: 𝗕𝗮𝗶𝘁 𝗣𝗼𝘀𝘁
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗟𝗲𝘃𝗲𝗹: 𝗦𝗨𝗣𝗘𝗥 𝗛𝗜𝗚𝗛
‘BAIT POST’ is where you exchange something that your audience really wants, in return for something else.
𝗣𝗥𝗢: Potential of HUGE engagement (if you know your audience)
𝗖𝗢𝗡: Could be tough to deliver, depending on how it’s structured. (However, could be really worth it)
𝘞𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘦 𝘢 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘴𝘤𝘦𝘯𝘦𝘴, 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱, 𝘩𝘰𝘸 𝘐 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 $5𝘬 𝘪𝘯 𝘰𝘯𝘭𝘺 4 𝘸𝘦𝘦𝘬𝘴
==>> 𝘊𝘩𝘦𝘤𝘬 𝘰𝘶𝘵 𝘮𝘺 𝘝𝘪𝘥𝘦𝘰 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯
𝘋𝘳𝘰𝘱 𝘢 𝘭𝘪𝘬𝘦 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 “𝘓𝘦𝘮𝘮𝘦 𝘚𝘦𝘦”
𝘓𝘦𝘵’𝘴 𝘥𝘰 𝘵𝘩𝘪𝘴!!!
NOTE: Could also ask to follow a link and drop an email in or even connect with your chatbot
𝗣𝗢𝗦𝗧 𝗦𝗧𝗬𝗟𝗘 #𝟮: “𝗖𝗵𝗶𝘁 𝗖𝗵𝗮𝘁” 𝗣𝗼𝘀𝘁
𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗟𝗘𝗩𝗘𝗟: 𝗛𝗜𝗚𝗛
A “Chit Chat” post would be asking a normal everyday question to your audience. ✍️
– 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘰 𝘥𝘰 𝘸𝘩𝘦𝘯 𝘯𝘰𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨?
– 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵: 𝘚𝘭𝘦𝘦𝘱 𝘰𝘳 𝘌𝘹𝘦𝘳𝘤𝘪𝘴𝘦? 𝘞𝘩𝘺?
– 𝘋𝘰 𝘺𝘰𝘶 𝘱𝘳𝘦𝘧𝘦𝘳 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, 𝘥𝘢𝘺 𝘰𝘳 𝘦𝘷𝘦𝘯𝘪𝘯𝘨?
(Try to keep it relevant to your niche. Eg: As an 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, What are your…)
𝗣𝗥𝗢: Subject is easy to think of, multiple times per week
𝗖𝗢𝗡: None – but don’t overdo them!!!!
𝗣𝗢𝗦𝗧 𝗦𝗧𝗬𝗟𝗘 #𝟯: “𝗧𝗿𝗶𝗴𝗴𝗲𝗿” 𝗣𝗼𝘀𝘁
𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗟𝗘𝗩𝗘𝗟: 𝗛𝗶𝗴𝗵
This can be fun and get SUPER engagement. A ‘Trigger” post is when you say or ask something controversial or polarizing – resulting in people have strong opinions on or get heated over.
𝗣𝗥𝗢: Creates LASTING engagement
𝗖𝗢𝗡: Causes people to get angry and can cause chaos inside your group
– 𝘖𝘯𝘭𝘪𝘯𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬
– 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘩𝘦𝘭𝘱 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴
– 𝘏𝘦𝘢𝘭𝘵𝘩 𝘴𝘶𝘱𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘢 𝘴𝘤𝘢𝘮
Political or Religious topics can get out of hand…and fast!!!! (USE WITH EXTREME CAUTION)
𝗣𝗢𝗦𝗧 𝗦𝗧𝗬𝗟𝗘 #𝟰: “𝗢𝗿𝗶𝗴𝗶𝗻’ 𝗣𝗼𝘀𝘁
𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗟𝗘𝗩𝗘𝗟: 𝗠𝗲𝗱𝗶𝘂𝗺-𝗦𝗨𝗣𝗘𝗥 𝗛𝗜𝗚𝗛
THE “ORIGIN” post is where you share how you overcame a struggle or your own success (rags to riches) story. Your audience can REALLY relate to this and helps build your culture 💪
𝗣𝗥𝗢: People love these uplifting and motivating stories – if done right! (STRONGEST TYPE OF POST)
𝗖𝗢𝗡: Can come across cliché, if done wrong
“20 𝘚𝘵𝘦𝘱𝘴 𝘏𝘰𝘸 𝘐 𝘥𝘪𝘥 7 𝘧𝘶𝘨𝘶𝘳𝘦𝘴 𝘪𝘯 1 𝘺𝘦𝘢𝘳, 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 only $500 𝘢𝘯𝘥 𝘮𝘺 𝘭𝘢𝘱𝘵𝘰𝘱”
𝘚𝘵𝘦𝘱 1: 𝘞𝘰𝘬𝘦 𝘶𝘱 𝘰𝘯 𝘮𝘺 𝘧𝘳𝘪𝘦𝘯𝘥𝘴 𝘴𝘰𝘧𝘢
𝘚𝘵𝘦𝘱 2: 𝘏𝘢𝘥 𝘦𝘯𝘰𝘶𝘨𝘩 𝘰𝘧 𝘮𝘺 𝘴𝘩𝘪𝘵𝘵𝘺 𝘭𝘪𝘧𝘦
𝘚𝘵𝘦𝘱 3: 𝘎𝘰𝘵 𝘢 9-5 𝘵𝘩𝘢𝘵 𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘣𝘦𝘵𝘵𝘦𝘳
𝘚𝘵𝘦𝘱 4: 𝘛𝘩𝘢𝘵 𝘴𝘶𝘤𝘬𝘦𝘥 𝘴𝘰 𝘐 𝘲𝘶𝘪𝘵…
Let the audience Relate… Get out of your shell, share your story, and KEEP SHARING it…
𝗣𝗢𝗦𝗧 𝗦𝗧𝗬𝗟𝗘 #𝟱: “𝗩𝗮𝗹𝘂𝗲” 𝗣𝗼𝘀𝘁
𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗟𝗘𝗩𝗘𝗟: 𝗟𝗼𝘄-𝗛𝗶𝗴𝗵
This type of post is where you give 𝗩𝗔𝗟𝗨𝗘 𝗳𝗼𝗿 𝗙𝗥𝗘𝗘 to your group, without asking for anything in return. Sometimes engagement is good, depending on WHAT and HOW you teach.
𝘛𝘩𝘪𝘴 𝘱𝘰𝘴𝘵…𝘵𝘩𝘪𝘴 𝘪𝘴 𝘍𝘙𝘌𝘌 𝘈𝘕𝘋 𝘏𝘐𝘎𝘏 𝘝𝘈𝘓𝘜𝘌 (𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘪𝘴 𝘩𝘢𝘩𝘢)
Don’t do too much of 1 thing, keep mixing them up and keep things varied. It will not only keep your audience engaged, but it’s also more fun for you too.
Author: This Article Written By Tom S Sanderson