Instagram has become a cornerstone of digital marketing, and the judicious use of happiness hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Most Popular Happiness Hashtags For Instagram & Tiktok
Here’s a table of 40 popular Happiness hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#Happiness
20,000,000+
1,000,000+
High
2
#Happy
15,000,000+
800,000+
High
3
#Joy
10,000,000+
500,000+
High
4
#Smile
8,000,000+
300,000+
High
5
#Grateful
5,000,000+
200,000+
High
6
#PositiveVibes
4,000,000+
150,000+
High
7
#GoodVibesOnly
3,000,000+
100,000+
High
8
#HappyPlace
2,000,000+
80,000+
High
9
#Blessed
1,500,000+
60,000+
High
10
#LoveAndHappiness
1,000,000+
40,000+
High
11
#SmileMore
800,000+
30,000+
High
12
#PositiveMindset
600,000+
20,000+
High
13
#HappinessIsKey
500,000+
15,000+
High
14
#ChooseHappiness
400,000+
10,000+
High
15
#HappyVibes
300,000+
8,000+
High
16
#SpreadHappiness
200,000+
6,000+
High
17
#SmileAlways
150,000+
4,000+
High
18
#HappyLife
100,000+
3,000+
High
19
#ChooseJoy
80,000+
2,000+
High
20
#Positivity
60,000+
1,500+
High
21
#HappinessProject
40,000+
1,000+
High
22
#HappyMoments
30,000+
800+
High
23
#Gratitude
20,000+
600+
High
24
#ChooseHappy
15,000+
400+
High
25
#PositiveEnergy
10,000+
400+
High
26
#HappinessIsContagious
8,000+
300+
Moderate
27
#HappyHeart
6,000+
200+
Moderate
28
#JoyfulLife
5,000+
150+
Moderate
29
#PositiveVibesOnly
4,000+
100+
Moderate
30
#SmileMoreLaughOften
3,000+
80+
Moderate
31
#GoodVibesEverywhere
2,000+
60+
Moderate
32
#HappinessIsTheKey
1,500+
40+
Moderate
33
#LiveHappy
1,000+
30+
Moderate
34
#GratefulHeart
800+
20+
Moderate
35
#PositiveThoughts
600+
15+
Moderate
36
#SpreadLoveAndHappiness
500+
10+
Moderate
37
#HappyThoughts
400+
8+
Moderate
38
#JoyfulMoments
300+
6+
Moderate
39
#HappinessLiesWithin
200+
4+
Moderate
40
#PositivityMatters
100+
3+
Moderate
Low Competitive Happiness Hashtags
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#HappyVibes
10,000+
1,000+
Low
2
#JoyfulVibes
9,000+
900+
Low
3
#SmileFromWithin
8,000+
800+
Low
4
#PositivityWins
7,000+
700+
Low
5
#GratefulHearted
6,000+
600+
Low
6
#BlissfulMoments
5,000+
500+
Low
7
#HappySoul
4,000+
400+
Low
8
#JoyfulJourney
3,000+
300+
Low
9
#SmileMoreWorryLess
2,500+
250+
Low
10
#PositivityMatters
2,000+
200+
Low
11
#GratitudeAttitude
1,500+
150+
Low
12
#HappyHearted
1,200+
120+
Low
13
#JoyfulLifeJourney
1,000+
100+
Low
14
#SmileAndShine
800+
80+
Low
15
#PositiveMinds
700+
70+
Low
16
#GratefulSouls
600+
60+
Low
17
#HappyDaysAhead
500+
50+
Low
18
#JoyfulMomentsTogether
400+
40+
Low
19
#SmileBrightly
300+
30+
Low
20
#PositivityPower
200+
20+
Low
21
#GratitudeEveryday
100+
10+
Low
22
#HappyVibesOnly
90+
9+
Low
23
#JoyfulVibesOnly
80+
8+
Low
24
#SmileFromWithin
70+
7+
Low
25
#PositivityWins
60+
6+
Low
26
#GratefulHearted
50+
5+
Low
27
#BlissfulMoments
50+
5+
Low
28
#HappySoul
40+
4+
Low
29
#JoyfulJourney
30+
3+
Low
30
#SmileMoreWorryLess
20+
2+
Low
Trending Hashtags for Happiness Industry
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#Happiness
20,000,000+
1,000,000+
High
2
#Happy
15,000,000+
800,000+
High
3
#Joy
10,000,000+
500,000+
High
4
#Smile
8,000,000+
300,000+
High
5
#Grateful
5,000,000+
200,000+
High
6
#PositiveVibes
4,000,000+
150,000+
High
7
#GoodVibesOnly
3,000,000+
100,000+
High
8
#HappyPlace
2,000,000+
80,000+
High
9
#Blessed
1,500,000+
60,000+
High
10
#LoveAndHappiness
1,000,000+
40,000+
High
11
#SmileMore
800,000+
30,000+
High
12
#PositiveMindset
600,000+
20,000+
High
13
#HappinessIsKey
500,000+
15,000+
High
14
#ChooseHappiness
400,000+
10,000+
High
15
#HappyVibes
300,000+
8,000+
High
16
#SpreadHappiness
200,000+
6,000+
High
17
#SmileAlways
150,000+
4,000+
High
18
#HappyLife
100,000+
3,000+
High
19
#ChooseJoy
80,000+
2,000+
High
20
#Positivity
60,000+
1,500+
High
21
#HappinessProject
40,000+
1,000+
High
22
#HappyMoments
30,000+
800+
High
23
#Gratitude
20,000+
600+
High
24
#ChooseHappy
15,000+
400+
High
25
#PositiveEnergy
15,000+
400+
High
26
#HappinessIsContagious
8,000+
300+
Moderate
27
#HappyHeart
6,000+
200+
Moderate
28
#JoyfulLife
5,000+
150+
Moderate
29
#PositiveVibesOnly
4,000+
100+
Moderate
30
#SmileMoreLaughOften
3,000+
80+
Moderate
31
#GoodVibesEverywhere
2,000+
60+
Moderate
32
#HappinessIsTheKey
1,500+
40+
Moderate
33
#LiveHappy
1,000+
30+
Moderate
34
#GratefulHeart
800+
20+
Moderate
35
#PositiveThoughts
600+
15+
Moderate
36
#SpreadLoveAndHappiness
500+
10+
Moderate
37
#HappyThoughts
400+
8+
Moderate
38
#JoyfulMoments
300+
6+
Moderate
39
#HappinessLiesWithin
200+
4+
Moderate
40
#PositivityMatters
100+
3+
Moderate
Funny Happiness Hashtags
#LaughingOutLoud – (Instagram: 5,000,000+ posts, TikTok: 100,000+ posts, High competition)
#HappyDance – (Instagram: 3,000,000+ posts, TikTok: 500,000+ posts, High competition)
#SmileAndGiggle – (Instagram: 2,000,000+ posts, TikTok: 300,000+ posts, High competition)
#HappinessOverload – (Instagram: 1,500,000+ posts, TikTok: 200,000+ posts, High competition)
#JollyTimes – (Instagram: 1,000,000+ posts, TikTok: 150,000+ posts, High competition)
#CheerfulChuckles – (Instagram: 800,000+ posts, TikTok: 100,000+ posts, High competition)
#HappyPills – (Instagram: 500,000+ posts, TikTok: 80,000+ posts, High competition)
#GrinAndBearIt – (Instagram: 400,000+ posts, TikTok: 60,000+ posts, High competition)
#LaughingFit – (Instagram: 300,000+ posts, TikTok: 40,000+ posts, High competition)
#SmileWide – (Instagram: 200,000+ posts, TikTok: 30,000+ posts, High competition)
#HappilyEverAfter – (Instagram: 150,000+ posts, TikTok: 20,000+ posts, High competition)
#GigglesAndLaughs – (Instagram: 100,000+ posts, TikTok: 15,000+ posts, High competition)
#HappyTears – (Instagram: 80,000+ posts, TikTok: 10,000+ posts, High competition)
#ChuckleBuddies – (Instagram: 50,000+ posts, TikTok: 8,000+ posts, High competition)
#LaughingJokes – (Instagram: 40,000+ posts, TikTok: 6,000+ posts, High competition)
#HilariousHappiness – (Instagram: 30,000+ posts, TikTok: 4,000+ posts, High competition)
#SmileCrack – (Instagram: 20,000+ posts, TikTok: 3,000+ posts, High competition)
#GiddyGrins – (Instagram: 15,000+ posts, TikTok: 2,000+ posts, High competition)
#LaughOutLoudFunny – (Instagram: 10,000+ posts, TikTok: 1,500+ posts, High competition)
#HappyBellyLaughs – (Instagram: 8,000+ posts, TikTok: 1,000+ posts, High competition)
#GiggleFest – (Instagram: 6,000+ posts, TikTok: 800+ posts, High competition)
#SmileCraze – (Instagram: 5,000+ posts, TikTok: 600+ posts, High competition)
#HappyHysteria – (Instagram: 4,000+ posts, TikTok: 500+ posts, High competition)
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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