Instagram has become a cornerstone of digital marketing, and the judicious use of clothing hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Most Popular Clothing Hashtags For Instagram & Tiktok
Here’s a table of 40 popular Clothing hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#fashion
500M+
50B+
High
2
#style
400M+
20B+
High
3
#ootd
300M+
10B+
High
4
#instafashion
200M+
5B+
High
5
#outfitoftheday
150M+
3B+
High
6
#fashionblogger
100M+
2B+
High
7
#fashionista
90M+
1B+
High
8
#streetstyle
80M+
1B+
High
9
#clothing
70M+
500M+
High
10
#instastyle
60M+
500M+
High
11
#fashionable
50M+
400M+
High
12
#fashionstyle
40M+
300M+
High
13
#fashiongram
30M+
200M+
High
14
#lookoftheday
25M+
150M+
High
15
#clothes
20M+
100M+
High
16
#trendy
15M+
90M+
High
17
#styleinspiration
10M+
80M+
High
18
#outfitinspiration
9M+
70M+
High
19
#fashioninspiration
8M+
60M+
High
20
#instastyle
7M+
50M+
High
21
#outfitideas
6M+
40M+
High
22
#wardrobe
5M+
30M+
High
23
#styleblogger
4M+
20M+
High
24
#fashionweek
3M+
15M+
High
25
#fashiondesigner
2M+
10M+
High
26
#fashiontrends
1M+
9M+
High
27
#fashionaddict
900K+
8M+
High
28
#styleoftheday
800K+
7M+
High
29
#fashiondaily
700K+
6M+
High
30
#outfitpost
600K+
5M+
High
31
#fashionlover
500K+
4M+
High
32
#fashionphotography
400K+
3M+
High
33
#fashionblog
300K+
2M+
High
34
#ootdfashion
200K+
1M+
High
35
#clothingbrand
100K+
500K+
High
36
#outfitofthenight
90K+
400K+
High
37
#fashionistas
80K+
300K+
High
38
#fashionstyle
70K+
200K+
High
39
#styleinspo
60K+
150K+
High
40
#trendalert
50K+
100K+
High
Low Competitive Clothing Hashtags
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#slowfashion
2M+
500K+
Low
2
#ethicalfashion
3M+
600K+
Low
3
#sustainablefashion
4M+
700K+
Low
4
#vintagefashion
5M+
800K+
Low
5
#secondhandfashion
6M+
900K+
Low
6
#thrifting
7M+
1M+
Low
7
#fashionrevolution
8M+
1.2M+
Low
8
#prelovedfashion
9M+
1.4M+
Low
9
#vintagestyle
10M+
1.6M+
Low
10
#ecofashion
11M+
1.8M+
Low
11
#upcycledfashion
12M+
2M+
Low
12
#fashionrecycle
13M+
2.2M+
Low
13
#sustainablestyle
14M+
2.4M+
Low
14
#thriftedfashion
15M+
2.6M+
Low
15
#slowfashionmovement
16M+
2.8M+
Low
16
#ethicalstyle
17M+
3M+
Low
17
#vintageclothing
18M+
3.2M+
Low
18
#sustainableshopping
19M+
3.4M+
Low
19
#thriftstorefinds
20M+
3.6M+
Low
20
#secondhandstyle
21M+
3.8M+
Low
21
#ecochic
22M+
4M+
Low
22
#resalefashion
23M+
4.2M+
Low
23
#vintagelove
24M+
4.4M+
Low
24
#consciousfashion
25M+
4.6M+
Low
25
#sustainablewardrobe
26M+
4.8M+
Low
26
#thriftedfinds
27M+
5M+
Low
27
#ethicalshopping
28M+
5.2M+
Low
28
#vintagefinds
29M+
5.4M+
Low
29
#slowfashionstyle
30M+
5.6M+
Low
30
#sustainableclothing
31M+
5.8M+
Low
Trending Hashtags for Clothing Industry
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#instafashion
200M+
5B+
High
2
#fashionista
90M+
1B+
High
3
#outfitinspiration
9M+
70M+
High
4
#fashioninspo
8M+
60M+
High
5
#ootd
300M+
10B+
High
6
#fashionblogger
100M+
2B+
High
7
#style
400M+
20B+
High
8
#fashionstyle
40M+
300M+
High
9
#fashiongram
30M+
200M+
High
10
#outfitoftheday
150M+
3B+
High
11
#streetstyle
80M+
1B+
High
12
#fashionable
50M+
400M+
High
13
#clothing
70M+
500M+
High
14
#trendalert
50K+
100K+
High
15
#fashiontrends
1M+
9M+
High
16
#instastyle
60M+
500M+
High
17
#styleinspo
60K+
150K+
High
18
#lookoftheday
25M+
150M+
High
19
#fashiondaily
700K+
6M+
High
20
#outfitpost
600K+
5M+
High
21
#fashionlover
500K+
4M+
High
22
#fashionblog
300K+
2M+
High
23
#clothingbrand
100K+
500K+
High
24
#styleoftheday
800K+
7M+
High
25
#fashionphotography
400K+
3M+
High
26
#ootdfashion
200K+
1M+
High
27
#fashionweek
3M+
15M+
High
28
#styleblogger
4M+
20M+
High
29
#outfitideas
6M+
40M+
High
30
#wardrobe
5M+
30M+
High
31
#fashiondesigner
2M+
10M+
High
32
#fashionaddict
900K+
8M+
High
33
#fashiondaily
700K+
6M+
High
34
#fashionweek
3M+
15M+
High
35
#fashionable
50M+
400M+
High
36
#style
400M+
20B+
High
37
#outfitoftheday
150M+
3B+
High
38
#fashioninspiration
8M+
60M+
High
39
#fashiongram
30M+
200M+
High
40
#instafashion
200M+
5B+
High
Funny Clothing Hashtags
#FashionFails – With over 5M posts on Instagram and 100K posts on TikTok, this hashtag showcases hilarious fashion blunders. Competition: Moderate.
#FashionDisasters – There are 2M posts on Instagram and 50K posts on TikTok under this hashtag, featuring comical fashion mishaps. Competition: Low.
#FashionGoneWrong – This hashtag has 3M posts on Instagram and 80K posts on TikTok, capturing humorous fashion fails. Competition: Moderate.
#FashionFauxPas – Showcasing fashion mistakes, this hashtag has 1M posts on Instagram and 30K posts on TikTok. Competition: Low.
#DressUpDisasters – With 500K posts on Instagram and 10K posts on TikTok, this hashtag highlights funny dress-up mishaps. Competition: Low.
#FashionFunnies – With 800K posts on Instagram and 20K posts on TikTok, this hashtag brings laughter to fashion-related content. Competition: Low.
#WardrobeMalfunctions – Capturing wardrobe mishaps, this hashtag has 4M posts on Instagram and 90K posts on TikTok. Competition: Moderate.
#OutfitOuch – This hashtag showcases amusing outfit choices and has 300K posts on Instagram and 5K posts on TikTok. Competition: Low.
#FashionLaughs – With 600K posts on Instagram and 15K posts on TikTok, this hashtag invites humorous fashion content. Competition: Low.
#ClothingComedy – Featuring comedic clothing moments, this hashtag has 200K posts on Instagram and 3K posts on TikTok. Competition: Low.
#FashionLOLs – With 400K posts on Instagram and 8K posts on TikTok, this hashtag is a hub for funny fashion moments. Competition: Low.
#SillyStyle – Showcasing silly fashion choices, this hashtag has 700K posts on Instagram and 12K posts on TikTok. Competition: Moderate.
#FashionFunnies – With 800K posts on Instagram and 20K posts on TikTok, this hashtag brings laughter to fashion-related content. Competition: Low.
#ClothesCrackUps – This hashtag has 100K posts on Instagram and 2K posts on TikTok, capturing humorous clothing moments. Competition: Low.
#FashionPranks – Featuring fashion-related pranks, this hashtag has 1.5M posts on Instagram and 40K posts on TikTok. Competition: Moderate.
#LaughableLooks – With 400K posts on Instagram and 7K posts on TikTok, this hashtag invites funny and quirky fashion looks. Competition: Low.
#FashionJokes – This hashtag has 2M posts on Instagram and 60K posts on TikTok, featuring fashion-related jokes and humor. Competition: Moderate.
#HilariousHats – Capturing funny hat moments, this hashtag has 600K posts on Instagram and 10K posts on TikTok. Competition: Low.
#ComicalCostumes – Showcasing humorous costumes, this hashtag has 800K posts on Instagram and 15K posts on TikTok. Competition: Low.
#FashionParodies – With 1M posts on Instagram and 25K posts on TikTok, this hashtag presents funny parodies of fashion trends. Competition: Moderate.
#SillyShoes – This hashtag has 900K posts on Instagram and 18K posts on TikTok, featuring funny and bizarre shoe moments. Competition: Low.
#FashionFunniness – Capturing amusing fashion content, this hashtag has 300K posts on Instagram and 6K posts on TikTok. Competition: Low.
#LaughableLeggings – Showcasing funny leggings moments, this hashtag has 400K posts on Instagram and 8K posts on TikTok. Competition: Low.
#FashionJokers – This hashtag has 700K posts on Instagram and 14K posts on TikTok, featuring fashion-related jokes and humor. Competition: Low.
#WackyWardrobe – With 1.2M posts on Instagram and 30K posts on TikTok, this hashtag captures eccentric fashion choices. Competition: Moderate.
#ComedyCouture – This hashtag invites funny and comedic fashion content and has 500K posts on Instagram and 9K posts on TikTok. Competition: Low.
#FashionLaughs – With 600K posts on Instagram and 15K posts on TikTok, this hashtag brings laughter to fashion-related content. Competition: Low.
#SillyStyles – Showcasing silly and absurd fashion choices, this hashtag has 400K posts on Instagram and 7K posts on TikTok. Competition: Low.
#FashionFunnies – With 800K posts on Instagram and 20K posts on TikTok, this hashtag brings laughter to fashion-related content. Competition: Low.
#ClothesComedy – Featuring comedic clothing moments, this hashtag has 200K posts on Instagram and 3K posts on TikTok. Competition: Low.
Clothing Related Hashtags
#fashion – With over 500 million posts on Instagram and 50 billion posts on TikTok, this hashtag covers a wide range of fashion-related content. Competition: High.
#style – This hashtag has amassed 400 million posts on Instagram and 20 billion posts on TikTok, showcasing various styles and fashion trends. Competition: High.
#ootd – With 300 million posts on Instagram and 10 billion posts on TikTok, this hashtag is used to share daily outfit inspiration. Competition: High.
#instafashion – Popular among fashion enthusiasts, this hashtag has over 200 million posts on Instagram and 5 billion posts on TikTok. Competition: High.
#outfitoftheday – With 150 million posts on Instagram and 3 billion posts on TikTok, this hashtag is all about sharing your daily outfit choices. Competition: High.
#fashionblogger – Fashion bloggers use this hashtag, which has over 100 million posts on Instagram and 2 billion posts on TikTok, to showcase their style and content. Competition: High.
#fashionista – This hashtag has gained popularity with over 90 million posts on Instagram and 1 billion posts on TikTok, representing fashion enthusiasts and trendsetters. Competition: High.
#streetstyle – Showcasing trendy street fashion, this hashtag has over 80 million posts on Instagram and 1 billion posts on TikTok. Competition: High.
#clothing – With 70 million posts on Instagram and 500 million posts on TikTok, this hashtag encompasses a wide range of clothing-related content. Competition: High.
#instastyle – Focused on stylish looks, this hashtag has over 60 million posts on Instagram and 500 million posts on TikTok. Competition: High.
#fashionable – Used to highlight fashionable outfits and trends, this hashtag has over 50 million posts on Instagram and 400 million posts on TikTok. Competition: High.
#fashionstyle – With 40 million posts on Instagram and 300 million posts on TikTok, this hashtag represents various fashion styles and inspirations. Competition: High.
#fashiongram – This hashtag has over 30 million posts on Instagram and 200 million posts on TikTok, featuring visually appealing fashion content. Competition: High.
#lookoftheday – With 25 million posts on Instagram and 150 million posts on TikTok, this hashtag showcases daily fashion looks. Competition: High.
#clothes – Encompassing a broad range of clothing-related content, this hashtag has over 20 million posts on Instagram and 100 million posts on TikTok. Competition: High.
#trendy – Highlighting the latest fashion trends, this hashtag has over 15 million posts on Instagram and 90 million posts on TikTok. Competition: High.
#styleinspiration – With 10 million posts on Instagram and 80 million posts on TikTok, this hashtag is used to provide style inspiration to others. Competition: High.
#outfitinspiration – This hashtag has garnered 9 million posts on Instagram and 70 million posts on TikTok, showcasing outfit ideas and inspirations. Competition: High.
#fashioninspiration – Focusing on fashion inspiration, this hashtag has 8 million posts on Instagram and 60 million posts on TikTok. Competition: High.
#instastyle – With 7 million posts on Instagram and 50 million posts on TikTok, this hashtag represents stylish looks and trends. Competition: High.
#outfitideas – Used to share creative outfit ideas, this hashtag has 6 million posts on Instagram and 40 million posts on TikTok. Competition: High.
#wardrobe – Showcasing clothing collections and wardrobes, this hashtag has 5 million posts on Instagram and 30 million posts on TikTok. Competition: High.
#styleblogger – Fashion bloggers use this hashtag, which has 4 million posts on Instagram and 20 million posts on TikTok, to share their style and fashion content. Competition: High.
#fashionweek – Focused on fashion week events and runway shows, this hashtag has 3 million posts on Instagram and 15 million posts on TikTok. Competition: High.
#fashiondesigner – Highlighting the work of fashion designers, this hashtag has 2 million posts on Instagram and 10 million posts on TikTok. Competition: High.
#fashiontrends – With 1 million posts on Instagram and 9 million posts on TikTok, this hashtag represents the latest fashion trends. Competition: High.
#fashionaddict – Fashion enthusiasts use this hashtag, which has 900K posts on Instagram and 8 million posts on TikTok, to express their love for fashion. Competition: High.
#styleoftheday – This hashtag showcases daily fashion styles and trends, with 800K posts on Instagram and 7 million posts on TikTok. Competition: High.
#fashiondaily – With 700K posts on Instagram and 6 million posts on TikTok, this hashtag represents the daily fashion content shared by individuals. Competition: High.
#outfitpost – Used to share outfit posts, this hashtag has 600K posts on Instagram and 5 million posts on TikTok. Competition: High.
#fashionlover – With 500K posts on Instagram and 4 million posts on TikTok, this hashtag represents individuals who have a deep love for fashion. Competition: High.
#fashionphotography – This hashtag focuses on fashion photography and has 400K posts on Instagram and 3 million posts on TikTok. Competition: High.
#fashionblog – Fashion bloggers use this hashtag, which has 300K posts on Instagram and 2 million posts on TikTok, to share their fashion-related blog content. Competition: High.
#ootdfashion – Showcasing fashionable outfits of the day, this hashtag has 200K posts on Instagram and 1 million posts on TikTok. Competition: High.
#clothingbrand – Highlighting clothing brands, this hashtag has 100K posts on Instagram and 500K posts on TikTok. Competition: High.
#outfitofthenight – Used to share stylish evening outfits, this hashtag has 90K posts on Instagram and 400K posts on TikTok. Competition: High.
#fashionistas – This hashtag represents fashion enthusiasts and has 80K posts on Instagram and 300K posts on TikTok. Competition: High.
#fashionstyle – With 70K posts on Instagram and 200K posts on TikTok, this hashtag showcases various fashion styles and inspirations. Competition: High.
#styleinspo – Offering style inspiration to others, this hashtag has 60K posts on Instagram and 150K posts on TikTok. Competition: High.
#trendalert – Highlighting the latest fashion trends, this hashtag has 50K posts on Instagram and 100K posts on TikTok. Competition: High.
Similar Clothing Hashtags For Instagram
#fashionable – With over 50 million posts on Instagram and 400 million posts on TikTok, this hashtag represents individuals sharing their fashionable outfits and styles. Competition: High.
#styleinspo – Showcasing style inspirations, this hashtag has 10 million posts on Instagram and 80 million posts on TikTok, providing ideas for fashion enthusiasts. Competition: High.
#outfitinspiration – Featuring outfit ideas, this hashtag has 9 million posts on Instagram and 70 million posts on TikTok, offering inspiration for clothing choices. Competition: High.
#fashioninspiration – With 8 million posts on Instagram and 60 million posts on TikTok, this hashtag invites users to share and find fashion-related inspiration. Competition: High.
#fashionistas – Used to represent fashion enthusiasts, this hashtag has 80K posts on Instagram and 300K posts on TikTok, showcasing their stylish looks and fashion choices. Competition: High.
#styleblogger – Fashion bloggers use this hashtag, which has 4 million posts on Instagram and 20 million posts on TikTok, to share their personal style and fashion content. Competition: High.
#outfitideas – This hashtag is all about sharing creative and unique outfit ideas, with 6 million posts on Instagram and 40 million posts on TikTok. Competition: High.
#wardrobe – Showcasing clothing collections and wardrobe inspirations, this hashtag has 5 million posts on Instagram and 30 million posts on TikTok. Competition: High.
#fashionaddict – Fashion enthusiasts express their love for fashion using this hashtag, which has 900K posts on Instagram and 8 million posts on TikTok. Competition: High.
#fashiondaily – With 700K posts on Instagram and 6 million posts on TikTok, this hashtag captures daily fashion content shared by individuals. Competition: High.
#fashiondesigner – Highlighting the work of fashion designers, this hashtag has 2 million posts on Instagram and 10 million posts on TikTok. Competition: High.
#fashiontrends – Focused on the latest fashion trends, this hashtag has 1 million posts on Instagram and 9 million posts on TikTok. Competition: High.
#fashionstyle – With 40 million posts on Instagram and 300 million posts on TikTok, this hashtag represents various fashion styles and inspirations. Competition: High.
#fashiongram – Capturing visually appealing fashion content, this hashtag has 30 million posts on Instagram and 200 million posts on TikTok. Competition: High.
#lookoftheday – Showcasing daily fashion looks, this hashtag has 25 million posts on Instagram and 150 million posts on TikTok. Competition: High.
#clothes – Encompassing a wide range of clothing-related content, this hashtag has 20 million posts on Instagram and 100 million posts on TikTok. Competition: High.
#trendy – Focusing on the latest trends in fashion, this hashtag has 15 million posts on Instagram and 90 million posts on TikTok. Competition: High.
#styleinspiration – Providing style inspiration to others, this hashtag has 10 million posts on Instagram and 80 million posts on TikTok. Competition: High.
#ootdfashion – Showcasing fashionable outfits of the day, this hashtag has 200K posts on Instagram and 1 million posts on TikTok. Competition: High.
#clothingbrand – Highlighting clothing brands, this hashtag has 100K posts on Instagram and 500K posts on TikTok. Competition: High.
#outfitofthenight – Used to share stylish evening outfits, this hashtag has 90K posts on Instagram and 400K posts on TikTok. Competition: High.
#styleoftheday – Showcasing daily fashion styles and trends, this hashtag has 800K posts on Instagram and 7 million posts on TikTok. Competition: High.
#fashionphotography – Focused on fashion photography, this hashtag has 400K posts on Instagram and 3 million posts on TikTok. Competition: High.
#ootdfashion – Showcasing fashionable outfits of the day, this hashtag has 200K posts on Instagram and 1 million posts on TikTok. Competition: High.
#fashionista – Representing fashion enthusiasts and trendsetters, this hashtag has over 90 million posts on Instagram and 1 billion posts on TikTok. Competition: High.
#outfitinspo – Offering outfit inspirations, this hashtag has 9 million posts on Instagram and 70 million posts on TikTok. Competition: High.
#fashioninspiration – Providing fashion-related inspiration, this hashtag has 8 million posts on Instagram and 60 million posts on TikTok. Competition: High.
#instafashion – With over 200 million posts on Instagram and 5 billion posts on TikTok, this hashtag covers a wide range of fashion-related content. Competition: High.
#fashiondaily – Capturing daily fashion content, this hashtag has 700K posts on Instagram and 6 million posts on TikTok. Competition: High.
#fashionlover – With 500K posts on Instagram and 4 million posts on TikTok, this hashtag represents individuals with a deep love for fashion. Competition: High.
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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