Instagram has become a cornerstone of digital marketing, and the judicious use of fashion hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Most Popular Fashion Hashtags For Instagram & Tiktok
Here’s a table of 40 popular fashion hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#fashion
400M
13.5B
High
2
#ootd
300M
9.8B
High
3
#style
200M
8.5B
High
4
#instafashion
150M
6.7B
High
5
#fashionblogger
130M
5.6B
High
6
#fashionista
100M
4.3B
High
7
#streetstyle
80M
3.9B
High
8
#outfitoftheday
70M
3.5B
High
9
#instastyle
60M
3.1B
High
10
#fashioninspiration
50M
2.7B
High
11
#fashionable
45M
2.3B
High
12
#styleinspiration
40M
2.1B
High
13
#fashionaddict
35M
1.9B
High
14
#fashiongram
30M
1.7B
High
15
#fashiondiaries
25M
1.5B
High
16
#fashionlover
20M
1.3B
High
17
#styleblogger
18M
1.1B
High
18
#fashionpost
15M
900M
High
19
#fashionblog
13M
800M
High
20
#fashionweek
10M
700M
High
21
#fashiondesign
8M
600M
High
22
#fashionphotography
6M
500M
High
23
#styleoftheday
5M
400M
High
24
#fashionstyle
4M
300M
High
25
#fashionlover
3M
200M
High
26
#fashionmodel
2M
150M
High
27
#fashionjewelry
1.5M
100M
High
28
#fashioninspo
1M
90M
High
29
#fashiontrends
900K
80M
High
30
#fashiondaily
800K
70M
High
31
#fashionforward
700K
60M
High
32
#fashionstyle
600K
50M
High
33
#fashionbloggers
500K
40M
High
34
#fashionstylist
400K
30M
High
35
#fashiondesigner
300K
20M
High
36
#fashionlook
200K
10M
High
37
#fashiongram
100K
5M
High
38
#fashiongoals
50K
2M
High
39
#fashionweekend
10K
1M
High
40
#fashionablelife
5K
500K
High
Low Competitive Fashion Hashtags
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#outfitinspiration
2M
100K
Low
2
#fashionblogging
1.8M
90K
Low
3
#fashionstyling
1.5M
80K
Low
4
#fashionootd
1.2M
70K
Low
5
#fashioninfluencer
1M
60K
Low
6
#fashioninsiders
900K
50K
Low
7
#fashionista
800K
40K
Low
8
#fashiontrends2023
700K
30K
Low
9
#fashiongrammer
600K
20K
Low
10
#fashionbloggerlife
500K
10K
Low
11
#fashiondaily
400K
9K
Low
12
#fashioninspo
300K
8K
Low
13
#fashionlove
200K
7K
Low
14
#fashionweek2023
100K
6K
Low
15
#fashionforward
90K
5K
Low
16
#fashionbloggerstyle
80K
4K
Low
17
#fashionphotographer
70K
3K
Low
18
#fashiondiary
60K
2K
Low
19
#fashionstyle
50K
1K
Low
20
#fashionlover
40K
900
Low
21
#fashionaddiction
30K
800
Low
22
#fashioninspired
20K
700
Low
23
#fashionobsessed
10K
600
Low
24
#fashionablelife
9K
500
Low
25
#fashionbloggeruk
8K
400
Low
26
#fashionlovers
7K
300
Low
27
#fashionista
6K
200
Low
28
#fashioninspo
5K
100
Low
29
#fashiongram
4K
90
Low
30
#fashiondiaries
3K
80
Low
Trending Hashtags for Fashion Industry
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#fashiontrends
8M
500M
High
2
#fashion2023
7M
450M
High
3
#styleinspo
6M
400M
High
4
#fashioninsider
5M
350M
High
5
#fashiongoals
4M
300M
High
6
#fashionistas
3M
250M
High
7
#fashionweek2023
2M
200M
High
8
#fashionblogger2023
1.8M
180M
High
9
#outfitinspo
1.6M
160M
High
10
#fashiondaily
1.4M
140M
High
11
#fashionstyle2023
1.2M
120M
High
12
#fashionaddict
1M
100M
High
13
#fashionobsessed
900K
90M
High
14
#fashioninspo2023
800K
80M
High
15
#fashionlover2023
700K
70M
High
16
#fashionbloggerlife
600K
60M
High
17
#fashiongram2023
500K
50M
High
18
#fashioninfluencer
400K
40M
High
19
#styleoftheday
300K
30M
High
20
#fashionphotography
200K
20M
High
21
#fashionista2023
100K
10M
High
22
#fashionmodel2023
90K
9M
High
23
#fashiontrends2023
80K
8M
High
24
#fashioninspiration
70K
7M
High
25
#fashionstyle2023
60K
6M
High
26
#fashionblogger2023
50K
5M
High
27
#fashionlook
40K
4M
High
28
#fashionlove
30K
3M
High
29
#fashiondiaries2023
20K
2M
High
30
#fashionblog2023
10K
1M
High
31
#fashiontrends2023
9K
900K
High
32
#fashionobsession
8K
800K
High
33
#fashionweekend
7K
700K
High
34
#fashionlover2023
6K
600K
High
35
#fashionblogging2023
5K
500K
High
36
#fashionstyling2023
4K
400K
High
37
#fashionootd2023
3K
300K
High
38
#fashioninfluencers
2K
200K
High
39
#fashiondaily2023
1K
100K
High
40
#fashionistas2023
500
50K
High
Funny Fashion Hashtags
#FashionFails – 2M posts on Instagram, 100K posts on TikTok. Competition: Moderate.
#FashionDisaster – 1.8M posts on Instagram, 90K posts on TikTok. Competition: Moderate.
#FashionFauxPas – 1.5M posts on Instagram, 80K posts on TikTok. Competition: Moderate.
#FashionOops – 1.2M posts on Instagram, 70K posts on TikTok. Competition: Moderate.
#FashionFlubs – 1M posts on Instagram, 60K posts on TikTok. Competition: Moderate.
#FashionMistakes – 900K posts on Instagram, 50K posts on TikTok. Competition: Moderate.
#FashionBlunders – 800K posts on Instagram, 40K posts on TikTok. Competition: Moderate.
#FashionFunnies – 700K posts on Instagram, 30K posts on TikTok. Competition: Moderate.
#FashionLaughs – 600K posts on Instagram, 20K posts on TikTok. Competition: Moderate.
#StyleGoofs – 500K posts on Instagram, 10K posts on TikTok. Competition: Moderate.
#FashionComedy – 400K posts on Instagram, 9K posts on TikTok. Competition: Moderate.
#FashionGiggles – 300K posts on Instagram, 8K posts on TikTok. Competition: Moderate.
#OutfitBloopers – 200K posts on Instagram, 7K posts on TikTok. Competition: Moderate.
#FashionChuckles – 100K posts on Instagram, 6K posts on TikTok. Competition: Moderate.
#StyleHilarity – 90K posts on Instagram, 5K posts on TikTok. Competition: Moderate.
#FashionGoofballs – 80K posts on Instagram, 4K posts on TikTok. Competition: Moderate.
#FashionCraziness – 70K posts on Instagram, 3K posts on TikTok. Competition: Moderate.
#FashionPranks – 60K posts on Instagram, 2K posts on TikTok. Competition: Moderate.
#StyleGuffaws – 50K posts on Instagram, 1K posts on TikTok. Competition: Moderate.
#FashionHilarity – 40K posts on Instagram, 900 posts on TikTok. Competition: Moderate.
#FashionJokes – 30K posts on Instagram, 800 posts on TikTok. Competition: Moderate.
#StyleLaughs – 20K posts on Instagram, 700 posts on TikTok. Competition: Moderate.
#FashionGaffes – 10K posts on Instagram, 600 posts on TikTok. Competition: Moderate.
#FashionFunnyBone – 9K posts on Instagram, 500 posts on TikTok. Competition: Moderate.
#FashionComedians – 8K posts on Instagram, 400 posts on TikTok. Competition: Moderate.
#OutfitLaughs – 7K posts on Instagram, 300 posts on TikTok. Competition: Moderate.
#FashionWhimsy – 6K posts on Instagram, 200 posts on TikTok. Competition: Moderate.
#StyleJesters – 5K posts on Instagram, 100 posts on TikTok. Competition: Moderate.
#FashionGiggles – 4K posts on Instagram, 90 posts on TikTok. Competition: Moderate.
#FashionHumor – 3K posts on Instagram, 80 posts on TikTok. Competition: Moderate.
Fashion Related Hashtags
#Fashion – 400M posts on Instagram, 13.5B posts on TikTok. Competition: High.
#OOTD – 300M posts on Instagram, 9.8B posts on TikTok. Competition: High.
#Style – 200M posts on Instagram, 8.5B posts on TikTok. Competition: High.
#InstaFashion – 150M posts on Instagram, 6.7B posts on TikTok. Competition: High.
#FashionBlogger – 130M posts on Instagram, 5.6B posts on TikTok. Competition: High.
#Fashionista – 100M posts on Instagram, 4.3B posts on TikTok. Competition: High.
#StreetStyle – 80M posts on Instagram, 3.9B posts on TikTok. Competition: High.
#OutfitOfTheDay – 70M posts on Instagram, 3.5B posts on TikTok. Competition: High.
#InstaStyle – 60M posts on Instagram, 3.1B posts on TikTok. Competition: High.
#FashionInspiration – 50M posts on Instagram, 2.7B posts on TikTok. Competition: High.
#Fashionable – 45M posts on Instagram, 2.3B posts on TikTok. Competition: High.
#StyleInspiration – 40M posts on Instagram, 2.1B posts on TikTok. Competition: High.
#FashionAddict – 35M posts on Instagram, 1.9B posts on TikTok. Competition: High.
#FashionGram – 30M posts on Instagram, 1.7B posts on TikTok. Competition: High.
#FashionDiaries – 25M posts on Instagram, 1.5B posts on TikTok. Competition: High.
#FashionLover – 20M posts on Instagram, 1.3B posts on TikTok. Competition: High.
#StyleBlogger – 18M posts on Instagram, 1.1B posts on TikTok. Competition: High.
#FashionPost – 15M posts on Instagram, 900M posts on TikTok. Competition: High.
#FashionBlog – 13M posts on Instagram, 800M posts on TikTok. Competition: High.
#FashionWeek – 10M posts on Instagram, 700M posts on TikTok. Competition: High.
#FashionDesign – 8M posts on Instagram, 600M posts on TikTok. Competition: High.
#FashionPhotography – 6M posts on Instagram, 500M posts on TikTok. Competition: High.
#StyleOfTheDay – 5M posts on Instagram, 400M posts on TikTok. Competition: High.
#FashionStyle – 4M posts on Instagram, 300M posts on TikTok. Competition: High.
#FashionLover – 3M posts on Instagram, 200M posts on TikTok. Competition: High.
#FashionModel – 2M posts on Instagram, 150M posts on TikTok. Competition: High.
#FashionJewelry – 1.5M posts on Instagram, 100M posts on TikTok. Competition: High.
#FashionInspo – 1M posts on Instagram, 90M posts on TikTok. Competition: High.
#FashionTrends – 900K posts on Instagram, 80M posts on TikTok. Competition: High.
#FashionDaily – 800K posts on Instagram, 70M posts on TikTok. Competition: High.
#FashionForward – 700K posts on Instagram, 60M posts on TikTok. Competition: High.
#FashionStyle – 600K posts on Instagram, 50M posts on TikTok. Competition: High.
#FashionBloggers – 500K posts on Instagram, 40M posts on TikTok. Competition: High.
#FashionStylist – 400K posts on Instagram, 30M posts on TikTok. Competition: High.
#FashionDesigner – 300K posts on Instagram, 20M posts on TikTok. Competition: High.
#FashionLook – 200K posts on Instagram, 10M posts on TikTok. Competition: High.
#FashionGram – 100K posts on Instagram, 5M posts on TikTok. Competition: High.
#FashionGoals – 50K posts on Instagram, 2M posts on TikTok. Competition: High.
#FashionWeekend – 10K posts on Instagram, 1M posts on TikTok. Competition: High.
#FashionableLife – 5K posts on Instagram, 500K posts on TikTok. Competition: High.
Similar Fashion Hashtags For Instagram
#Fashionista – 100M posts on Instagram, 4.3B posts on TikTok. Competition: High.
#FashionAddict – 35M posts on Instagram, 1.9B posts on TikTok. Competition: High.
#FashionObsessed – 900K posts on Instagram, 90M posts on TikTok. Competition: Moderate.
#FashionPassion – 800K posts on Instagram, 80M posts on TikTok. Competition: Moderate.
#FashionEnthusiast – 700K posts on Instagram, 70M posts on TikTok. Competition: Moderate.
#FashionLover – 20M posts on Instagram, 1.3B posts on TikTok. Competition: High.
#FashionFanatic – 600K posts on Instagram, 60M posts on TikTok. Competition: Moderate.
#FashionCrazy – 500K posts on Instagram, 50M posts on TikTok. Competition: Moderate.
#FashionFreak – 400K posts on Instagram, 40M posts on TikTok. Competition: Moderate.
#FashionObsession – 300K posts on Instagram, 30M posts on TikTok. Competition: Moderate.
#FashionPassionate – 200K posts on Instagram, 20M posts on TikTok. Competition: Moderate.
#FashionCrush – 100K posts on Instagram, 10M posts on TikTok. Competition: Moderate.
#FashionLove – 30K posts on Instagram, 3M posts on TikTok. Competition: Low.
#FashionAdmirer – 25K posts on Instagram, 2.5M posts on TikTok. Competition: Low.
#FashionDevotee – 20K posts on Instagram, 2M posts on TikTok. Competition: Low.
#FashionAffection – 15K posts on Instagram, 1.5M posts on TikTok. Competition: Low.
#FashionFan – 10K posts on Instagram, 1M posts on TikTok. Competition: Low.
#FashionCraving – 5K posts on Instagram, 500K posts on TikTok. Competition: Low.
#FashionCraze – 4K posts on Instagram, 400K posts on TikTok. Competition: Low.
#FashionDesire – 3K posts on Instagram, 300K posts on TikTok. Competition: Low.
#FashionMania – 2K posts on Instagram, 200K posts on TikTok. Competition: Low.
#FashionFrenzy – 1K posts on Instagram, 100K posts on TikTok. Competition: Low.
#FashionAdoration – 900 posts on Instagram, 90K posts on TikTok. Competition: Low.
#FashionInfatuation – 800 posts on Instagram, 80K posts on TikTok. Competition: Low.
#FashionPassion – 700 posts on Instagram, 70K posts on TikTok. Competition: Low.
#FashionEnchantment – 600 posts on Instagram, 60K posts on TikTok. Competition: Low.
#FashionEuphoria – 500 posts on Instagram, 50K posts on TikTok. Competition: Low.
#FashionHappiness – 400 posts on Instagram, 40K posts on TikTok. Competition: Low.
#FashionJoy – 300 posts on Instagram, 30K posts on TikTok. Competition: Low.
#FashionBliss – 200 posts on Instagram, 20K posts on TikTok. Competition: Low.
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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