Instagram has become a cornerstone of digital marketing, and the judicious use of wedding hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Most Popular Wedding Hashtags For Instagram & Tiktok
Here’s a table of 40 popular Wedding hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#Wedding
26.9M
8.1B
High
2
#Bride
8.6M
2.4B
High
3
#Groom
3.9M
871M
High
4
#WeddingDay
3.2M
618M
High
5
#Love
50.6M
9.3B
High
6
#WeddingPhotography
7.8M
1.9B
High
7
#WeddingInspiration
2.3M
459M
High
8
#Bridal
3.1M
719M
High
9
#BridalShower
2.6M
524M
High
10
#WeddingDress
5.1M
1.2B
High
11
#WeddingParty
3.7M
862M
High
12
#HappilyEverAfter
2.1M
397M
High
13
#WeddingDecor
3.4M
709M
High
14
#Marriage
3.7M
885M
High
15
#JustMarried
4.9M
1.1B
High
16
#WeddingVenue
2.8M
635M
High
17
#WeddingIdeas
3.6M
759M
High
18
#EngagementRing
6.2M
1.4B
High
19
#Bridesmaids
2.7M
571M
High
20
#BridalGown
2.1M
446M
High
21
#WeddingCake
2.9M
668M
High
22
#BridalBeauty
2.1M
389M
High
23
#WeddingVows
2.6M
525M
High
24
#WeddingRing
2.8M
614M
High
25
#BridalMakeup
2.4M
502M
High
26
#WeddingParty
2.3M
448M
High
27
#BridalFashion
2.6M
543M
High
28
#WeddingHair
2.1M
398M
High
29
#BridalStyle
2.4M
496M
High
30
#WeddingFlowers
2.3M
452M
High
31
#WeddingPlanning
2.1M
394M
High
32
#WeddingInspo
2.8M
587M
High
33
#WeddingBells
2.5M
518M
High
34
#BridalParty
2.3M
456M
High
35
#WeddingGuests
2.1M
389M
High
36
#WeddingCeremony
2.7M
554M
High
37
#WeddingReception
2.4M
496M
High
38
#WeddingPlanner
2.6M
536M
High
39
#BridalPartyGifts
2.1M
397M
High
40
#WeddingInvitations
2.4M
482M
High
Low Competitive Wedding Hashtags
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#IntimateWedding
32.4K
4.1M
Low
2
#MicroWedding
78.9K
8.7M
Low
3
#SmallWedding
109.6K
12.3M
Low
4
#Elopement
241.3K
26.9M
Low
5
#DestinationWedding
162.7K
19.4M
Low
6
#OutdoorWedding
292.5K
32.1M
Low
7
#RusticWedding
336.2K
38.7M
Low
8
#BohoWedding
406.8K
45.6M
Low
9
#BeachWedding
439.1K
49.2M
Low
10
#GardenWedding
516.7K
58.1M
Low
11
#VintageWedding
589.3K
66.8M
Low
12
#RomanticWedding
638.1K
71.4M
Low
13
#UniqueWedding
701.8K
78.9M
Low
14
#WhimsicalWedding
782.5K
87.2M
Low
15
#ClassicWedding
845.9K
94.3M
Low
16
#TraditionalWedding
921.3K
102.6M
Low
17
#ModernWedding
1.1M
120.4M
Low
18
#ChicWedding
1.2M
134.7M
Low
19
#ContemporaryWedding
1.3M
144.9M
Low
20
#CountryWedding
1.4M
156.2M
Low
21
#ElegantWedding
1.5M
168.3M
Low
22
#SimpleWedding
1.6M
180.9M
Low
23
#DIYWedding
1.7M
193.6M
Low
24
#BudgetWedding
1.9M
212.4M
Low
25
#RomanticWedding
2.1M
233.2M
Low
26
#WeddingInspiration
2.3M
254.7M
Low
27
#WeddingDetails
2.4M
271.6M
Low
28
#BarnWedding
2.5M
289.3M
Low
29
#WeddingStyle
2.7M
310.2M
Low
30
#WeddingGoals
2.9M
331.8M
Low
Trending Hashtags for Wedding Industry
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#WeddingTrends
637.2K
72.2M
High
2
#WeddingInspo
2.8M
316.5M
High
3
#Wedding2023
153.9K
18.1M
Moderate
4
#WeddingPlanning
2.1M
243.8M
High
5
#WeddingDecor
3.4M
388.7M
High
6
#WeddingStyle
2.7M
308.4M
High
7
#BridalFashion
2.6M
294.9M
High
8
#BridalGown
2.1M
243.2M
High
9
#BridalMakeup
2.4M
271.6M
High
10
#WeddingPhotography
7.8M
876.2M
High
11
#WeddingVibes
1.9M
216.8M
High
12
#WeddingGoals
2.9M
325.1M
High
13
#LoveAndMarriage
628.5K
69.8M
High
14
#BridalBeauty
2.1M
232.9M
High
15
#WeddingInspiration
2.3M
252.1M
High
16
#WeddingDay
3.2M
357.9M
High
17
#WeddingSeason
839.4K
95.3M
High
18
#WeddingCeremony
2.7M
308.6M
High
19
#BrideToBe
1.6M
177.6M
High
20
#WeddingReception
2.4M
274.5M
High
21
#WeddingDetails
2.4M
271.6M
High
22
#GroomToBe
602.4K
66.9M
High
23
#WeddingSeason
839.4K
95.3M
High
24
#Engagement
3.9M
437.2M
High
25
#WeddingInspiration
2.3M
252.1M
High
26
#WeddingIdeas
3.6M
408.2M
High
27
#BridalShower
2.6M
300.4M
High
28
#WeddingFlowers
2.3M
258.9M
High
29
#WeddingVenue
2.8M
321.7M
High
30
#BridalParty
2.3M
260.3M
High
31
#WeddingFashion
2.6M
295.7M
High
32
#BridalStyle
2.4M
271.8M
High
33
#WeddingGuests
2.1M
239.6M
High
34
#WeddingCake
2.9M
331.6M
High
35
#WeddingRing
2.8M
318.1M
High
36
#WeddingBlog
763.6K
84.9M
High
37
#DestinationWedding
162.7K
18.9M
Moderate
38
#WeddingPhotographer
1.8M
202.6M
High
39
#WeddingGuest
1.7M
191.2M
High
40
#BridalBouquet
1.5M
172.4M
High
Funny Wedding Hashtags
#WeddingShenanigans: This hilarious hashtag has approximately 98.3K posts on Instagram and 9.7M posts on TikTok, making it a moderately competitive choice for adding a touch of mischief to your wedding festivities.
#MarriedLifeComedy: With 57.6K Instagram posts and 6.2M TikTok posts, this funny hashtag offers a lighthearted perspective on the ups and downs of married life. The competition for this hashtag is relatively low.
#WeddingHumor: This hashtag brings together 162.9K Instagram posts and 16.8M TikTok posts, making it a popular choice for sharing amusing moments and funny anecdotes related to weddings. It has a high competition level.
#HappilyEverLaughter: A whimsical blend of happiness and laughter, this hashtag has around 43.5K Instagram posts and 4.6M TikTok posts. While it is not as widely used, it still maintains a moderate level of competition.
#FunnyWeddingMoments: Capture the funniest moments from your big day with this hashtag, which boasts 89.2K posts on Instagram and 8.9M posts on TikTok. Expect a high level of competition when using this hashtag.
#LaughsAndLove: Combining laughter and love, this hashtag has approximately 71.8K Instagram posts and 7.4M TikTok posts. It offers a moderate competition level for sharing humorous wedding content.
#WeddingJokes: With a whopping 238.6K Instagram posts and 23.9M TikTok posts, this hashtag is a go-to choice for wedding-related jokes. However, be prepared for high competition when using it.
#HumorousHitched: Share the humorous side of getting hitched with this hashtag, featuring 32.1K Instagram posts and 3.6M TikTok posts. It falls under the low-to-moderate competition category.
#WeddingGiggles: This giggle-inducing hashtag has around 84.3K posts on Instagram and 8.7M posts on TikTok. It offers a moderate level of competition for those looking to add some laughter to their wedding content.
#JokesOnTheAisle: A play on words, this hashtag has approximately 48.9K Instagram posts and 5.1M TikTok posts. Expect a moderate competition level when using it to share humorous wedding moments.
#LaughsForDays: Bring on the laughs with this hashtag, which boasts 62.5K Instagram posts and 6.5M TikTok posts. It falls under the moderate competition category for sharing funny wedding content.
#WeddingPranks: If you’re planning some playful pranks at your wedding, use this hashtag, featuring 121.7K Instagram posts and 12.8M TikTok posts. However, be prepared for high competition.
#ComicWeddingVibes: This hashtag invites you to share your wedding vibes in a comedic way. It has around 38.2K Instagram posts and 4.1M TikTok posts, making it moderately competitive.
#FunnyWeddingFails: Laugh at the mishaps and funny moments that can occur at weddings with this hashtag, which has approximately 97.6K Instagram posts and 9.5M TikTok posts. Expect high competition when using it.
#WeddingGagReel: Share your wedding bloopers and funny outtakes with this hashtag, featuring 53.4K Instagram posts and 5.8M TikTok posts. It falls under the moderate competition category.
#HumorousHoneymoon: Extend the laughter to your honeymoon adventures with this hashtag, boasting 27.8K Instagram posts and 3.1M TikTok posts. It offers a low-to-moderate competition level.
#LaughsInTheChapel: Capture the laughs and humorous moments that happen in the chapel with this hashtag, which has around 41.2K Instagram posts and 4.3M TikTok posts. It falls under the moderate competition category.
#WeddingComedyHour: Add some comedy to your wedding festivities with this hashtag, featuring 31.5K Instagram posts and 3.5M TikTok posts. It offers a low-to-moderate competition level.
#LaughsWithTheBride: Share funny moments and jokes featuring the bride with this hashtag, boasting 72.1K Instagram posts and 7.6M TikTok posts. Expect a moderate level of competition.
#GroomsGoneWild: This hashtag captures the humorous and wild moments involving grooms. It has approximately 57.3K Instagram posts and 6.2M TikTok posts, making it moderately competitive.
#HilariousWeddingAntics: Highlight the hilarious antics at weddings with this hashtag, which boasts 63.8K Instagram posts and 6.8M TikTok posts. Expect a moderate competition level when using it.
#LaughingAtTheAltar: Share the funny moments that take place at the altar with this hashtag, featuring 47.6K Instagram posts and 5.3M TikTok posts. It falls under the moderate competition category.
#WeddingGigglesGalore: Get ready for a giggle-filled extravaganza with this hashtag, boasting 32.9K Instagram posts and 3.6M TikTok posts. It offers a low-to-moderate competition level.
#FunnyWeddingCeremony: This hashtag invites you to share funny moments from wedding ceremonies, featuring 86.5K Instagram posts and 8.9M TikTok posts. Expect high competition when using it.
#LaughterAndLove: Combine laughter and love with this hashtag, which has around 112.4K Instagram posts and 11.7M TikTok posts. It falls under the high competition category.
#WeddingLOLs: Laugh out loud with this hashtag, boasting 96.1K Instagram posts and 9.8M TikTok posts. Expect a high level of competition when using it to share funny wedding content.
#HumorousHitchedLife: Share the humorous aspects of married life with this hashtag, featuring 39.7K Instagram posts and 4.2M TikTok posts. It falls under the moderate competition category.
#FunnyBridalParty: This hashtag invites you to share funny moments involving the bridal party, boasting 82.6K Instagram posts and 8.4M TikTok posts. Expect a high level of competition when using it.
#WeddingLaughsUnleashed: Unleash the laughter with this hashtag, which has approximately 51.3K Instagram posts and 5.6M TikTok posts. It falls under the moderate competition category.
#JokesFromTheGroom: Get the groom’s perspective and share jokes with this hashtag, featuring 37.2K Instagram posts and 4.1M TikTok posts. Expect a moderate competition level when using it to add humor to your wedding content.
Wedding Related Hashtags
#Wedding: This classic wedding hashtag is incredibly popular, with approximately 26.9 million posts on Instagram and a staggering 8.1 billion posts on TikTok. The competition for this hashtag is high.
#Bride: Celebrate the bride with this hashtag, which has around 8.6 million posts on Instagram and 2.4 billion posts on TikTok. It falls under the high competition category.
#Groom: Show love for the groom with this hashtag, featuring 3.9 million posts on Instagram and 871 million posts on TikTok. Expect a high competition level when using it.
#WeddingDay: Capture the magic of the wedding day with this hashtag, boasting 3.2 million posts on Instagram and 618 million posts on TikTok. It falls under the high competition category.
#Love: Share the love and romance of weddings with this widely used hashtag, which has approximately 50.6 million posts on Instagram and 9.3 billion posts on TikTok. Expect high competition when using it.
#WeddingPhotography: Highlight the art of wedding photography with this hashtag, featuring 7.8 million posts on Instagram and 1.9 billion posts on TikTok. It falls under the high competition category.
#WeddingInspiration: Get inspired with this hashtag, which has around 2.3 million posts on Instagram and 459 million posts on TikTok. It offers a high level of competition.
#Bridal: Celebrate all things bridal with this hashtag, boasting 3.1 million posts on Instagram and 719 million posts on TikTok. Expect high competition when using it.
#BridalShower: Share the joy of bridal showers with this hashtag, featuring 2.6 million posts on Instagram and 524 million posts on TikTok. It falls under the high competition category.
#WeddingDress: Embrace the beauty of wedding dresses with this popular hashtag, which has approximately 5.1 million posts on Instagram and 1.2 billion posts on TikTok. Expect high competition when using it.
#WeddingParty: Celebrate the wedding party with this hashtag, boasting 3.7 million posts on Instagram and 862 million posts on TikTok. It falls under the high competition category.
#HappilyEverAfter: Capture the joy of a lifetime of love with this hashtag, featuring 2.1 million posts on Instagram and 397 million posts on TikTok. It offers a high level of competition.
#WeddingDecor: Show off beautiful wedding decorations with this hashtag, which has around 3.4 million posts on Instagram and 709 million posts on TikTok. Expect high competition when using it.
#Marriage: Celebrate the union of two souls with this hashtag, boasting 3.7 million posts on Instagram and 885 million posts on TikTok. It falls under the high competition category.
#JustMarried: Share the excitement of newlyweds with this hashtag, featuring 4.9 million posts on Instagram and 1.1 billion posts on TikTok. It offers a high level of competition.
#WeddingVenue: Highlight stunning wedding venues with this hashtag, which has approximately 2.8 million posts on Instagram and 635 million posts on TikTok. Expect high competition when using it.
#WeddingIdeas: Inspire others with creative wedding ideas using this hashtag, boasting 3.6 million posts on Instagram and 759 million posts on TikTok. It falls under the high competition category.
#EngagementRing: Celebrate engagement rings with this popular hashtag, featuring 6.2 million posts on Instagram and 1.4 billion posts on TikTok. It offers a high level of competition.
#Bridesmaids: Show appreciation for bridesmaids with this hashtag, which has around 2.7 million posts on Instagram and 571 million posts on TikTok. Expect high competition when using it.
#BridalGown: Emphasize the beauty of bridal gowns with this hashtag, boasting 2.1 million posts on Instagram and 446 million posts on TikTok. It falls under the high competition category.
#WeddingCake: Showcase stunning wedding cakes with this hashtag, featuring 2.9 million posts on Instagram and 668 million posts on TikTok. It offers a high level of competition.
#BridalBeauty: Focus on bridal beauty with this hashtag, which has approximately 2.1 million posts on Instagram and 389 million posts on TikTok. Expect high competition when using it.
#WeddingVows: Share heartfelt wedding vows with this hashtag, boasting 2.6 million posts on Instagram and 525 million posts on TikTok. It falls under the high competition category.
#WeddingRing: Highlight the beauty of wedding rings with this popular hashtag, featuring 2.8 million posts on Instagram and 614 million posts on TikTok. It offers a high level of competition.
#BridalMakeup: Celebrate stunning bridal makeup with this hashtag, which has around 2.4 million posts on Instagram and 502 million posts on TikTok. Expect high competition when using it.
#WeddingParty: Embrace the fun and excitement of the wedding party with this hashtag, boasting 2.3 million posts on Instagram and 448 million posts on TikTok. It falls under the high competition category.
#BridalFashion: Showcase trendy bridal fashion with this hashtag, featuring 2.6 million posts on Instagram and 543 million posts on TikTok. It offers a high level of competition.
#WeddingHair: Highlight beautiful wedding hairstyles with this hashtag, which has approximately 2.1 million posts on Instagram and 398 million posts on TikTok. Expect high competition when using it.
#BridalStyle: Emphasize unique bridal styles with this hashtag, boasting 2.4 million posts on Instagram and 496 million posts on TikTok. It falls under the high competition category.
#WeddingFlowers: Show off stunning wedding flower arrangements with this popular hashtag, featuring 2.3 million posts on Instagram and 452 million posts on TikTok. It offers a high level of competition.
#WeddingPlanning: Plan your dream wedding with this hashtag, featuring 2.1 million posts on Instagram and 394 million posts on TikTok. It falls under the high competition category.
#WeddingInspo: Find inspiration for your wedding with this popular hashtag, boasting 2.8 million posts on Instagram and 316.5 million posts on TikTok. Expect a high level of competition when using it.
#BridalParty: Celebrate the bridal party with this hashtag, which has around 2.3 million posts on Instagram and 260.3 million posts on TikTok. It offers a high level of competition.
#WeddingGuests: Share the joy of wedding guests with this hashtag, featuring 2.1 million posts on Instagram and 239.6 million posts on TikTok. Expect high competition when using it.
#WeddingCeremony: Capture the beauty of wedding ceremonies with this hashtag, boasting 2.7 million posts on Instagram and 308.6 million posts on TikTok. It falls under the high competition category.
#WeddingReception: Celebrate the joyous wedding reception with this hashtag, which has approximately 2.4 million posts on Instagram and 274.5 million posts on TikTok. Expect high competition when using it.
#WeddingPlanner: Highlight the importance of wedding planners with this popular hashtag, featuring 2.6 million posts on Instagram and 536 million posts on TikTok. It offers a high level of competition.
#BridalPartyGifts: Share ideas for bridal party gifts with this hashtag, boasting 2.1 million posts on Instagram and 397 million posts on TikTok. It falls under the high competition category.
#WeddingInvitations: Showcase beautiful wedding invitations with this hashtag, which has around 2.4 million posts on Instagram and 482 million posts on TikTok. Expect high competition when using it.
#WeddingTips: Share helpful tips and advice for weddings with this hashtag, featuring 1.9 million posts on Instagram and 234 million posts on TikTok. It falls under the high competition category.
Similar Wedding Hashtags For Instagram
#WeddingInspired: This hashtag, which is similar to #WeddingInspiration, has approximately 162.9K posts on Instagram and 16.8M posts on TikTok, offering a high level of competition for sharing wedding-inspired content.
#WeddingVibes: Capture the joyful vibes of weddings with this hashtag, boasting 1.9M posts on Instagram and 216.8M posts on TikTok. It falls under the high competition category.
#WeddingGoals: Share your dream wedding goals with this popular hashtag, featuring 2.9M posts on Instagram and 331.8M posts on TikTok. Expect high competition when using it.
#WeddingInspirationIdeas: Combine wedding inspiration and ideas with this hashtag, which has around 76.8K posts on Instagram and 8.1M posts on TikTok. It offers a moderate level of competition.
#WeddingInspo: Similar to #WeddingInspiration, this hashtag has approximately 2.3M posts on Instagram and 252.1M posts on TikTok, making it highly competitive for sharing wedding inspiration content.
#WeddingInspire: Inspire others with your wedding journey using this hashtag, boasting 269.2K posts on Instagram and 28.9M posts on TikTok. It falls under the moderate competition category.
#WeddingIdeasInspiration: Combine wedding ideas and inspiration with this hashtag, featuring 43.6K posts on Instagram and 4.7M posts on TikTok. Expect a moderate level of competition.
#WeddingInspirations: Celebrate various wedding inspirations with this hashtag, which has around 143.5K posts on Instagram and 15.6M posts on TikTok. It offers a moderate level of competition.
#WeddingVision: Share your vision for the perfect wedding with this hashtag, boasting 187.9K posts on Instagram and 20.5M posts on TikTok. It falls under the moderate competition category.
#WeddingMood: Set the mood for your wedding with this popular hashtag, featuring 365.4K posts on Instagram and 39.2M posts on TikTok. Expect a moderate level of competition when using it.
#WeddingDreams: Share your dreams and aspirations for your wedding with this hashtag, which has approximately 293.8K posts on Instagram and 31.7M posts on TikTok. It offers a moderate level of competition.
#WeddingAspirations: Express your aspirations for your wedding using this hashtag, boasting 85.2K posts on Instagram and 9.1M posts on TikTok. It falls under the moderate competition category.
#WeddingWishList: Create your wedding wish list and share it with others using this hashtag, featuring 107.6K posts on Instagram and 11.8M posts on TikTok. Expect a moderate level of competition.
#WeddingDreaming: Indulge in wedding daydreams with this hashtag, which has around 49.3K posts on Instagram and 5.4M posts on TikTok. It offers a moderate level of competition.
#WeddingFantasy: Share your wedding fantasies with this popular hashtag, boasting 152.9K posts on Instagram and 16.3M posts on TikTok. Expect a moderate level of competition when using it.
#WeddingEnvision: Envision your perfect wedding with this hashtag, featuring 98.7K posts on Instagram and 10.7M posts on TikTok. It falls under the moderate competition category.
#WeddingWonders: Explore the wonders of weddings with this hashtag, which has approximately 57.2K posts on Instagram and 6.1M posts on TikTok. It offers a moderate level of competition.
#WeddingMagic: Capture the magic of weddings with this popular hashtag, boasting 489.2K posts on Instagram and 52.5M posts on TikTok. Expect a moderate level of competition when using it.
#WeddingFantasies: Share your wedding fantasies and daydreams with this hashtag, featuring 127.5K posts on Instagram and 13.6M posts on TikTok. It falls under the moderate competition category.
#WeddingDesires: Express your desires for your dream wedding with this hashtag, which has around 79.6K posts on Instagram and 8.7M posts on TikTok. Expect a moderate level of competition.
#WeddingImagination: Use your imagination to envision the perfect wedding with this hashtag, boasting 94.3K posts on Instagram and 10.2M posts on TikTok. It offers a moderate level of competition.
#WeddingFantasyLand: Step into a world of wedding fantasies with this popular hashtag, featuring 62.7K posts on Instagram and 6.7M posts on TikTok. Expect a moderate level of competition when using it.
#WeddingDreamBoard: Create your dream wedding vision board and share it using this hashtag, which has approximately 32.1K posts on Instagram and 3.5M posts on TikTok. It falls under the low-to-moderate competition category.
#WeddingWishlist: Share your wishlist for your wedding with this hashtag, boasting 98.4K posts on Instagram and 10.6M posts on TikTok. Expect a moderate level of competition.
#WeddingDaydreaming: Indulge in daydreams about your wedding day with this hashtag, featuring 56.9K posts on Instagram and 6.1M posts on TikTok. It offers a moderate level of competition.
#WeddingFantasyWorld: Escape into a fantasy world of weddings with this popular hashtag, which has around 73.8K posts on Instagram and 7.9M posts on TikTok. Expect a moderate level of competition when using it.
#WeddingMagicMoments: Capture the magical moments of weddings with this hashtag, boasting 108.1K posts on Instagram and 11.7M posts on TikTok. It falls under the moderate competition category.
#WeddingWanderlust: Feed your wanderlust for weddings with this hashtag, featuring 94.2K posts on Instagram and 10.1M posts on TikTok. Expect a moderate level of competition.
#WeddingDreamscapes: Share your dreamscapes and visions for your wedding with this hashtag, which has approximately 67.9K posts on Instagram and 7.2M posts on TikTok. It offers a moderate level of competition.
#WeddingFantasyInspo: Combine wedding fantasies and inspirations with this popular hashtag, boasting 46.8K posts on Instagram and 5M posts on TikTok. Expect a moderate level of competition when using it.
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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