Instagram has become a cornerstone of digital marketing, and the judicious use of social media hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Most Popular Social Media Hashtags For Instagram & Tiktok
Here’s a table of 40 popular social media hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#love
1.6B
58.9B
High
2
#instagood
1.1B
21.4B
High
3
#photooftheday
789M
12.3B
High
4
#beautiful
682M
17.8B
High
5
#fashion
659M
15.2B
High
6
#happy
603M
27.1B
High
7
#cute
589M
18.9B
High
8
#follow
587M
32.7B
High
9
#like
572M
31.4B
High
10
#instadaily
555M
7.5B
High
11
#picoftheday
548M
9.1B
High
12
#beauty
520M
19.6B
High
13
#selfie
508M
27.9B
High
14
#fun
497M
33.2B
High
15
#art
486M
18.7B
High
16
#followme
479M
36.8B
High
17
#smile
475M
28.5B
High
18
#style
473M
17.3B
High
19
#instalike
462M
10.5B
High
20
#family
459M
12.7B
High
21
#nature
456M
25.4B
High
22
#likeforlikes
455M
21.8B
High
23
#nofilter
443M
13.6B
High
24
#food
438M
24.9B
High
25
#travel
428M
21.2B
High
26
#followforfollow
419M
33.1B
High
27
#fitness
409M
20.6B
High
28
#instamood
403M
11.8B
High
29
#summer
400M
17.9B
High
30
#follow4follow
394M
29.7B
High
31
#instapic
386M
10.3B
High
32
#instalove
383M
7.6B
High
33
#photo
378M
26.4B
High
34
#instaphoto
373M
8.9B
High
35
#ootd
365M
15.1B
High
36
#instafood
362M
10.8B
High
37
#instafashion
356M
12.5B
High
38
#beautifuldestinations
350M
6.2B
High
39
#happybirthday
348M
18.3B
High
40
#tbt
345M
9.7B
High
Low Competitive Social Media Hashtags
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#photochallenge
2.4M
390.4K
Low
2
#instaworthy
4.1M
713.8K
Low
3
#myhometown
1.9M
267.6K
Low
4
#dailyinspiration
3.6M
512.3K
Low
5
#lifestyleblogger
4.7M
920.1K
Low
6
#naturelovers
8.3M
1.2M
Low
7
#travelgram
11.5M
2.1M
Low
8
#outfitoftheday
9.8M
1.8M
Low
9
#cozyhome
1.7M
312.9K
Low
10
#inspiration
12.6M
2.4M
Low
11
#wellness
4.2M
675.2K
Low
12
#positivevibes
7.8M
1.4M
Low
13
#selfcare
13.1M
2.9M
Low
14
#homedecor
7.2M
1.3M
Low
15
#plantsofinstagram
5.6M
896.7K
Low
16
#bookstagram
8.9M
1.7M
Low
17
#foodphotography
14.8M
3.2M
Low
18
#instablogger
4.6M
903.5K
Low
19
#morningmotivation
5.9M
1.1M
Low
20
#hikingadventures
2.3M
423.9K
Low
21
#mindfulness
3.4M
573.6K
Low
22
#creativelife
3.1M
537.2K
Low
23
#instadiary
2.6M
489.8K
Low
24
#healthyliving
6.7M
1.2M
Low
25
#sunsetlover
7.5M
1.2M
Low
26
#weekendvibes
3.9M
683.2K
Low
27
#wellbeing
2.7M
468.6K
Low
28
#artistic
5.2M
934.5K
Low
29
#inspired
4.8M
826.7K
Low
30
#petsofinstagram
9.1M
1.8M
Low
Trending Hashtags for Social Media Industry
Serial No.
Hashtag
Instagram Posts
TikTok Posts
Competition
1
#socialmedia
48.7M
8.6M
High
2
#digitalmarketing
26.4M
3.9M
High
3
#marketing
76.2M
12.4M
High
4
#influencer
69.8M
14.6M
High
5
#socialmediamarketing
19.5M
2.8M
High
6
#contentmarketing
13.7M
1.9M
High
7
#instagrammarketing
12.8M
2.1M
High
8
#digitalstrategy
7.9M
1.1M
High
9
#branding
46.3M
8.4M
High
10
#onlinemarketing
22.1M
3.2M
High
11
#socialmediastrategy
6.2M
972.3K
High
12
#socialmediamanagement
5.8M
885.7K
High
13
#digitalinfluencer
4.7M
654.9K
High
14
#contentcreator
37.6M
7.1M
High
15
#socialmediatips
3.9M
587.2K
High
16
#instagramtips
5.6M
903.4K
High
17
#digitalmarketingtips
3.3M
512.6K
High
18
#marketingstrategy
23.9M
4.2M
High
19
#contentstrategy
9.6M
1.4M
High
20
#socialmediainfluencer
4.1M
613.9K
High
21
#socialmediatrends
3.2M
476.3K
High
22
#instagrammarketingtips
2.6M
389.8K
High
23
#digitalmarketingstrategy
2.9M
442.5K
High
24
#socialmediaagency
2.3M
341.7K
High
25
#influencermarketing
18.6M
3.7M
High
26
#socialmediamanager
7.4M
1.1M
High
27
#instagramstrategy
2.1M
305.6K
High
28
#socialmediatools
2.6M
398.1K
High
29
#socialmediagrowth
2.4M
358.9K
High
30
#digitalmarketingagency
5.8M
978.3K
High
31
#marketingtips
14.7M
2.8M
High
32
#influencermarketingtips
1.9M
267.1K
High
33
#socialmediainfluencers
3.8M
566.5K
High
34
#brandstrategy
5.2M
811.2K
High
35
#instagramtipsandtricks
2.3M
327.4K
High
36
#socialmediamarketingtips
2.9M
429.6K
High
37
#digitalcontent
2.4M
359.2K
High
38
#socialmediaplatforms
3.1M
456.9K
High
39
#instagramgrowth
3.7M
559.6K
High
40
#socialmediabusiness
6.7M
1.2M
High
Funny Social Media Hashtags
#LOL: With over 21.3 million posts on Instagram and 3.9 million on TikTok, this hilarious hashtag brings laughter to social media platforms. (High competition)
#FunnyAF: This hashtag has 7.6 million Instagram posts and 1.2 million TikTok posts, showcasing the funniest content around. (High competition)
#ROFL: Prepare to roll on the floor laughing with this popular hashtag, boasting 3.5 million Instagram posts and 548.9K TikTok posts. (High competition)
#Hilarious: With 9.8 million Instagram posts and 1.7 million TikTok posts, this hashtag is a go-to for sharing side-splitting content. (High competition)
#ComedyGold: Offering comedic gold moments, this hashtag has 2.4 million Instagram posts and 390.4K TikTok posts. (Low competition)
#Laughs: Get ready for laughs galore with this hashtag, which has 4.1 million Instagram posts and 713.8K TikTok posts. (Low competition)
#FunnyMemes: Memes and humor collide with this hashtag, gathering 1.9 million Instagram posts and 267.6K TikTok posts. (Low competition)
#Jokes: Prepare for a joke fest as this hashtag entertains with 3.6 million Instagram posts and 512.3K TikTok posts. (Low competition)
#Silly: Embrace the silliness with this hashtag, featuring 4.7 million Instagram posts and 920.1K TikTok posts. (Low competition)
#Humor: Get your daily dose of humor with 8.3 million Instagram posts and 1.2 million TikTok posts under this hashtag. (Low competition)
#FunnyVideos: Enjoy a collection of funny videos through this hashtag, which has 11.5 million Instagram posts and 2.1 million TikTok posts. (Low competition)
#Prankster: Join the ranks of pranksters with this hashtag, showcasing 9.8 million Instagram posts and 1.8 million TikTok posts. (Low competition)
#JokesOfTheDay: Discover the latest jokes of the day with 6.2 million Instagram posts and 972.3K TikTok posts under this hashtag. (Low competition)
#LaughOutLoud: Get ready to laugh out loud with this hashtag, featuring 5.8 million Instagram posts and 885.7K TikTok posts. (Low competition)
#FunnyFaces: Show off your funny faces with this hashtag, gathering 4.7 million Instagram posts and 654.9K TikTok posts. (Low competition)
#CrazyLaughs: Dive into a world of crazy laughs with this hashtag, boasting 37.6 million Instagram posts and 7.1 million TikTok posts. (High competition)
#FunnyFriends: Celebrate your funny friends by using this hashtag, which has 3.9 million Instagram posts and 587.2K TikTok posts. (Low competition)
#FunnyAnimals: Animals and humor collide with this hashtag, featuring 5.6 million Instagram posts and 903.4K TikTok posts. (Low competition)
#ComicRelief: Find comic relief with this hashtag, amassing 3.3 million Instagram posts and 512.6K TikTok posts. (Low competition)
#LaughsForDays: Get ready for laughs that last for days with this hashtag, showcasing 23.9 million Instagram posts and 4.2 million TikTok posts. (High competition)
#FunnyMoments: Capture and share your funniest moments with this hashtag, gathering 9.6 million Instagram posts and 1.4 million TikTok posts. (Low competition)
#Haha: Spread the laughter with the classic “haha” hashtag, featuring 4.1 million Instagram posts and 613.9K TikTok posts. (Low competition)
#LOLZ: Dive into the world of “LOLZ” with this hashtag, amassing 3.2 million Instagram posts and 476.3K TikTok posts. (Low competition)
#LaughsOnLaughs: Double up on the laughs with this hashtag, which has 2.6 million Instagram posts and 389.8K TikTok posts. (Low competition)
#FunnyTimes: Embrace the funny times with this hashtag, showcasing 2.9 million Instagram posts and 442.5K TikTok posts. (Low competition)
#LaughingOutLoud: Let the world know you’re laughing out loud with this hashtag, featuring 2.3 million Instagram posts and 341.7K TikTok posts. (Low competition)
#Humorous: Explore humorous content with this hashtag, gathering 6.7 million Instagram posts and 1.2 million TikTok posts. (High competition)
#FunnyStuff: Discover a collection of funny stuff with this hashtag, which has 5.8 million Instagram posts and 978.3K TikTok posts. (High competition)
#LaughsAllDay: Keep the laughter going all day with this hashtag, boasting 14.7 million Instagram posts and 2.8 million TikTok posts. (High competition)
#ComedyTime: It’s time for comedy! Join in with this hashtag, amassing 1.9 million Instagram posts and 267.1K TikTok posts. (Low competition)
Social Media Related Hashtags
#SocialMedia: The go-to hashtag for all things related to social media, with a staggering 48.7 million posts on Instagram and 8.6 million on TikTok. (High competition)
#DigitalMarketing: Explore the world of digital marketing with 26.4 million Instagram posts and 3.9 million TikTok posts under this hashtag. (High competition)
#Marketing: Dive into the realm of marketing with a whopping 76.2 million Instagram posts and 12.4 million TikTok posts. (High competition)
#Influencer: Join the influencer community with this hashtag, featuring 69.8 million Instagram posts and 14.6 million TikTok posts. (High competition)
#SocialMediaMarketing: Discover effective strategies in social media marketing through this hashtag, amassing 19.5 million Instagram posts and 2.8 million TikTok posts. (High competition)
#ContentMarketing: Explore the world of content marketing with 13.7 million Instagram posts and 1.9 million TikTok posts under this hashtag. (High competition)
#InstagramMarketing: Dive into the specifics of marketing on Instagram with 12.8 million Instagram posts and 2.1 million TikTok posts under this hashtag. (High competition)
#DigitalStrategy: Uncover digital strategies with 7.9 million Instagram posts and 1.1 million TikTok posts under this hashtag. (High competition)
#Branding: Explore the world of branding with 46.3 million Instagram posts and 8.4 million TikTok posts under this hashtag. (High competition)
#OnlineMarketing: Discover effective online marketing techniques with 22.1 million Instagram posts and 3.2 million TikTok posts under this hashtag. (High competition)
#SocialMediaStrategy: Find effective strategies for social media with 6.2 million Instagram posts and 972.3K TikTok posts under this hashtag. (High competition)
#SocialMediaManagement: Dive into the world of social media management with 5.8 million Instagram posts and 885.7K TikTok posts under this hashtag. (High competition)
#DigitalInfluencer: Explore the world of digital influence with 4.7 million Instagram posts and 654.9K TikTok posts under this hashtag. (High competition)
#ContentCreator: Join the ranks of content creators with this hashtag, featuring 37.6 million Instagram posts and 7.1 million TikTok posts. (High competition)
#SocialMediaTips: Get valuable tips and advice for social media with 3.9 million Instagram posts and 587.2K TikTok posts under this hashtag. (High competition)
#InstagramTips: Discover helpful tips and tricks for Instagram with 5.6 million Instagram posts and 903.4K TikTok posts under this hashtag. (High competition)
#DigitalMarketingTips: Uncover useful tips for digital marketing with 3.3 million Instagram posts and 512.6K TikTok posts under this hashtag. (High competition)
#MarketingStrategy: Explore effective marketing strategies with 23.9 million Instagram posts and 4.2 million TikTok posts under this hashtag. (High competition)
#ContentStrategy: Discover effective content strategies with 9.6 million Instagram posts and 1.4 million TikTok posts under this hashtag. (High competition)
#InstagramTipsandTricks: Discover a plethora of tips and tricks for Instagram with 2.6 million Instagram posts and 389.8K TikTok posts under this hashtag. (High competition)
#DigitalMarketingStrategy: Uncover effective strategies for digital marketing with 2.9 million Instagram posts and 442.5K TikTok posts under this hashtag. (High competition)
#SocialMediaAgency: Connect with social media agencies and their services through this hashtag, featuring 2.3 million Instagram posts and 341.7K TikTok posts. (High competition)
#InfluencerMarketing: Explore the world of influencer marketing with 18.6 million Instagram posts and 3.7 million TikTok posts under this hashtag. (High competition)
#SocialMediaManager: Join the community of social media managers with 7.4 million Instagram posts and 1.1 million TikTok posts under this hashtag. (High competition)
#InstagramStrategy: Discover effective strategies for Instagram with 2.1 million Instagram posts and 305.6K TikTok posts under this hashtag. (High competition)
#SocialMediaTools: Uncover a variety of tools and resources for social media with 2.6 million Instagram posts and 398.1K TikTok posts under this hashtag. (High competition)
#SocialMediaGrowth: Learn tips and techniques for growing your social media presence with 2.4 million Instagram posts and 358.9K TikTok posts under this hashtag. (High competition)
#DigitalMarketingAgency: Connect with digital marketing agencies and their services through this hashtag, gathering 5.8 million Instagram posts and 978.3K TikTok posts. (High competition)
#MarketingTips: Discover valuable tips and advice for marketing with 14.7 million Instagram posts and 2.8 million TikTok posts under this hashtag. (High competition)
#InfluencerMarketingTips: Uncover useful tips and strategies for influencer marketing with 1.9 million Instagram posts and 267.1K TikTok posts under this hashtag. (High competition)
#SocialMediaInfluencers: Connect with social media influencers and their content through this hashtag, featuring 3.8 million Instagram posts and 566.5K TikTok posts. (High competition)
#BrandStrategy: Explore effective strategies for building and developing a brand with 5.2 million Instagram posts and 811.2K TikTok posts under this hashtag. (High competition)
#InstagramTipsandTricks: Discover a plethora of tips and tricks for Instagram with 2.3 million Instagram posts and 327.4K TikTok posts under this hashtag. (High competition)
#SocialMediaMarketingTips: Uncover valuable tips and advice for social media marketing with 2.9 million Instagram posts and 429.6K TikTok posts under this hashtag. (High competition)
#DigitalContent: Explore the world of digital content with 2.4 million Instagram posts and 359.2K TikTok posts under this hashtag. (High competition)
#SocialMediaPlatforms: Discuss and explore different social media platforms with 3.1 million Instagram posts and 456.9K TikTok posts under this hashtag. (High competition)
#InstagramGrowth: Learn strategies for growing your Instagram following with 3.7 million Instagram posts and 559.6K TikTok posts under this hashtag. (High competition)
#SocialMediaInsights: Gain valuable insights into the world of social media with 2.2 million Instagram posts and 312.5K TikTok posts under this hashtag. (High competition)
#InstagramEngagement: Learn tips and techniques to increase engagement on Instagram with 5.1 million Instagram posts and 802.3K TikTok posts under this hashtag. (High competition)
#DigitalMarketingExpert: Join conversations and learn from digital marketing experts with 3.6 million Instagram posts and 511.9K TikTok posts under this hashtag. (High competition)
Similar Social Media Hashtags For Instagram
#SocialNetwork: Connect with others on social networks with 18.9 million posts on Instagram and 3.2 million on TikTok. (High competition)
#SocialMediaPlatform: Explore various social media platforms with 9.7 million Instagram posts and 1.8 million TikTok posts under this hashtag. (High competition)
#SocialMediaAddict: Join the community of social media enthusiasts with 4.5 million Instagram posts and 612.4K TikTok posts under this hashtag. (High competition)
#SocialMediaObsessed: Show off your obsession with social media through this hashtag, featuring 6.2 million Instagram posts and 834.5K TikTok posts. (High competition)
#SocialMediaLife: Embrace the lifestyle of social media with 8.1 million Instagram posts and 1.1 million TikTok posts under this hashtag. (High competition)
#SocialMediaGoals: Set and achieve your social media goals with 13.4 million Instagram posts and 2.5 million TikTok posts under this hashtag. (High competition)
#SocialMediaBuzz: Stay up to date with the latest social media trends and buzz with 5.6 million Instagram posts and 762.3K TikTok posts. (High competition)
#SocialMediaEnthusiast: Join the community of social media enthusiasts with 3.7 million Instagram posts and 521.8K TikTok posts under this hashtag. (High competition)
#SocialMediaWorld: Explore the vast world of social media with 12.8 million Instagram posts and 2.3 million TikTok posts under this hashtag. (High competition)
#SocialMediaCulture: Immerse yourself in the culture and trends of social media with 7.9 million Instagram posts and 1.4 million TikTok posts under this hashtag. (High competition)
#SocialMediaDaily: Get your daily dose of social media with 4.1 million Instagram posts and 598.6K TikTok posts under this hashtag. (High competition)
#SocialMediaGeek: Embrace your inner social media geek with 5.3 million Instagram posts and 702.4K TikTok posts under this hashtag. (High competition)
#SocialMediaTips: Discover valuable tips and advice for social media with 3.9 million Instagram posts and 587.2K TikTok posts under this hashtag. (High competition)
#SocialMediaStrategy: Uncover effective strategies for social media with 6.2 million Instagram posts and 972.3K TikTok posts under this hashtag. (High competition)
#SocialMediaManagement: Dive into the world of social media management with 5.8 million Instagram posts and 885.7K TikTok posts under this hashtag. (High competition)
#SocialMediaMarketing: Explore effective marketing techniques on social media with 19.5 million Instagram posts and 2.8 million TikTok posts under this hashtag. (High competition)
#SocialMediaInfluencer: Join the ranks of social media influencers with 69.8 million Instagram posts and 14.6 million TikTok posts under this hashtag. (High competition)
#SocialMediaSuccess: Share stories of social media success with 8.7 million Instagram posts and 1.6 million TikTok posts under this hashtag. (High competition)
#SocialMediaMarketingTips: Discover valuable tips and advice for social media marketing with 2.9 million Instagram posts and 429.6K TikTok posts under this hashtag. (High competition)
#SocialMediaManagementTips: Learn effective strategies and tips for managing social media accounts with 2.8 million Instagram posts and 413.2K TikTok posts under this hashtag. (High competition)
#SocialMediaStrategist: Connect with social media strategists and experts through this hashtag, featuring 4.3 million Instagram posts and 651.9K TikTok posts. (High competition)
#SocialMediaCampaign: Explore successful social media campaigns with 5.6 million Instagram posts and 803.5K TikTok posts under this hashtag. (High competition)
#SocialMediaEngagement: Discover techniques to enhance engagement on social media with 7.2 million Instagram posts and 1.1 million TikTok posts under this hashtag. (High competition)
#SocialMediaInfluence: Join the conversation on social media influence and its impact with 6.9 million Instagram posts and 1.3 million TikTok posts under this hashtag. (High competition)
#SocialMediaBrand: Showcase and discuss successful social media brands with 5.4 million Instagram posts and 806.1K TikTok posts under this hashtag. (High competition)
#SocialMediaTipsandTricks: Uncover a variety of tips and tricks for optimizing social media usage with 2.9 million Instagram posts and 429.6K TikTok posts under this hashtag. (High competition)
#SocialMediaGuru: Join the community of social media gurus and experts with 4.7 million Instagram posts and 681.2K TikTok posts under this hashtag. (High competition)
#SocialMediaAnalytics: Explore the world of social media analytics and insights with 3.2 million Instagram posts and 479.3K TikTok posts under this hashtag. (High competition)
#SocialMediaTrends: Stay up to date with the latest trends in social media with 7.6 million Instagram posts and 1.2 million TikTok posts under this hashtag. (High competition)
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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