Could you please tell our readers a brief background about yourself and how you started your business?
I’m an artist and I go by the name “Saint Mac.” I’m from New Orleans but also lived in five different states throughout the south. I’m 32 years old I’m Gemini I’m very independent godly protective with warm energy. I write and record all my music. I edit my music videos and keep them in-house. I’m open to working with any artist or genre. I have real lyrics and put my soul into my music and business.
I’m also an actor and a part of the show on Oprah’s Network. I own my very own independent label titled “KonKrete MusiK.’ I have been into music and writing since I was nine years old. I always let it be known anywhere I traveled that I was an artist. The name Saint comes from me being spiritually connected and also being a part of New Orleans. Mac is the alter ego side and comes from my last name McDonald. Also from relating name to a mac 11 or mac 90 but in a creative musical form.
Where did the idea for KonKrete MusiK come from? *
The name “KonKrete MusiK’ came about me thinking one day of what described my personality and energy. In the correct terms “concrete’ can also mean very detailed or solid which describes my lyrics. So I changed the C’s to K’s simply because the letter K is my favorite letter of the alphabet. My first name begins with a K and k to me also represents thousands of dollars and the slang term for AK-47 so I ran with it. My mission throughout my music and label is to push out bravery and spiritual awareness.
How did you get started in your industry?
I started rapping at the age of nine. I received musical gifts for Christmas since I was young and always had a vision of rapping, being on tv, surrounded by crowds as an icon. Throughout my life, the public continuously stared at me and made comments such as “you look like a rapper.” Which made me believe being an artist was my purpose. Later on, God sent me signals and signs that my vision as a kid was TRUE. I love writing and always found ways to record music and self-promote. I also learned the business by searching and reading a lot.
Why do you think that PR is the tool you need to implement in your business and how it helps to grow your business?
I Think PR is very helpful because it helps the artist fan base grow. PR also brings the artist a lot of attention and helps get shows booked and sales.
What are you currently doing to maintain/grow your business?
Right now the only thing I have been doing to grow my fan base is self promote, word of mouth, etc. I pass out CDs, I’ve uploaded over 14 albums and 5 singles on all platforms such as iTunes Spotify Amazon & More. I share on a daily and always searching for ways.
What are the three biggest challenges you have faced growing the business and how did you overcome them?
The 3 biggest challenges I’ve faced would be being stereotyped, investing and waiting, and cursing myself by certain lyrics I put out. I overcame all three by putting more time into God spiritually and he solved all three challenges. Now I don’t worry about the challenges I just trust and believe.
As an entrepreneur, what is it that actually motivates and drives you?
As an entrepreneur, I’m motivated by helping people and sharing the knowledge I know. I’m all about planting seeds and leading people towards God.
What social media platforms do you usually use to increase your brand’s awareness and why?
I use Facebook, Instagram, Tic Toc, Soundclound, Distrokid, iTunes Spotify Amazon Google & More. I use these platforms because these platforms bring a lot of support.
What is your experience with paid advertising, like PPC or sponsored content marketing campaigns? Does it work?
I have seen an increase in my album sales with paid promotion and audience increase.
What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?
My main tactic is to continue being as real as possible. Giving the audience real music real-life situations and letting them know they are not alone.
What form of marketing has worked well for your business throughout the years?
Self-promotion worked best for me so far throughout my career.
What is the toughest decision you had to make in the last few months?
The toughest decision I made in the last couple of months is not letting my personal life interfere with my business.
What money mistakes have you made along the way that others can learn from (or something you’d do differently)?
Money mistakes I’ve made in the past are paying for certain promotional services that didn’t produce as I thought. I would say to learn from it I’ve learned to read more and pay attention to reviews.
What piece of advice do you wish someone had given you at the start of your career?
At the beginning of my career, I wish someone would have given me knowledge of different marketing tools.
Where did your first six figures come from?
I never received six figures but soon I will.
What excites you most about your industry? Where do you see it heading in the near future?
What I love most about my industry is the self-expression and art put into lyrics. In the future, I see lyrics continuously changing people’s lives for the better or worse. Lives will change for the better listening to my music.
What is one advice you still remember and that has practically changed your life?
Advice that stuck with me and changed my life is to always be true to myself.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
If I could change anything from when I first started it would have been taking it more seriously than I do now.
What’s your daily routine? How do you achieve work-life balance?
My daily routine starts at 9 am in prayer, workout, shower, then the rest of the day is focused on business from creating new material and promotion.
Where do you see yourself in the next five years?
In the next five years, I see myself as an icon. Owning multiple and successful businesses such as the music industry, film industry, clothing business, a motivational speaker, and helping others as much as possible.
What is one piece of software or a web service that helps you be productive? How do you use it?
I think iTunes is the web service that keeps me productive. I receive a lot of fans and sales from iTunes services. I use it by uploading material and sharing links daily.
What is the one book that you recommend our community should read and why?
I recommend reading ” The 12 Laws Of Attraction”
What is the best advice you have ever been given?
The best advice I received was to trust and believe in god!
What has been your greatest achievement so far?
My greatest achievement is hearing my fans say how my music changed their lives.
What inspired you to start you to become a model?
My image is art so being a model is in the right field.
What is your brand’s philosophy?
My brand philosophy is to find the self within self!
What advice would you give to a newbie Entrepreneur setting up their first business?
The advice I would give a newbie entrepreneur is to do all your homework and research before starting and first ask yourself is your purpose in life.
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