Everything you need to know about renting a trade show booth
From the many trade show exhibitors that come to your business each day, to the first-time entrepreneurs and small businesses, it can be tough to find the right booth or display for your company. This blog provides insights on how to choose the best booth for your needs, what you’ll need to know about rental booths, and even offers some tips for selecting a display for your booth!
What is a trade show booth?
Trade shows are an excellent opportunity to promote your products and services to a large audience. They offer an opportunity to interact with potential customers and generate leads.
The most important aspect of any trade show is the booth. A good trade show booth will be comfortable, organized, and stylish.
What to expect from your rental trade show booths?
When you hire trade show booth rentals in Orlando, you will definitely get a high-quality product that will help promote your business. Here are some things to expect when renting a booth:
Where can you rent a trade show booth?
When you’re ready to start planning your trade show booth rental, you’ll first want to consider where you can find the best deals. Here are three places to check:
Renting a trade show booth through an event production company:
You can often find event production companies that specialize in renting trade show booths. They’ll have connections with leading trade show organizers and will be able to give you competitive rates.
Renting a trade show booth through an online marketplace:
Another option is to search for an online marketplace that specializes in rental of trade show booths. These marketplaces often have a wider range of options and are more reliable than some of the smaller, unknown companies.
Renting a trade show booth through an advertising agency:
If you’re relatively new to marketing and don’t have any experience in event production or renting trade show booths, you may want to consider hiring an advertising agency. They’ll be able to connect you with leading trade show organizers and can provide guidance throughout the entire process.
Types of Exhibitor Exhibit Rentals
There are a few different types of booth rental that you can choose from when exhibiting at a trade show.
The most common type is the static booth. This type of exhibit is typically set up in one location and does not move. These booths can be expensive, but they offer a lot of advantages over other types of exhibits.
A portable exhibit is a great option if you want to show your product in multiple locations throughout the show. This type of exhibit can be moved around easily and is less expensive than a static booth. However, it may not be suitable for products that need a lot of space to display.
A kiosk is another popular option for trade show exhibitors. These booths are typically smaller than static booths and are perfect for products that need limited space to display. Kiosks also come in portable versions that you can move around easily.
When should you hire an exhibitor for your next event?
Trade shows are a great way to get in front of potential customers and showcase your product or service. However, before booking a trade show booth, there are a few things you should consider.
First, make sure the event is appropriate for your product or service. If you’re selling software, for example, don’t book a trade show at a convention where the target audience is primarily business owners. If the event is too general-interest or geared towards a different industry than what you sell, it might not be worth your time and money to attend.
Second, consider what type of booth you want. A table and chairs is ideal for smaller events, while a stand with more features can be more attractive for larger shows. Make sure to factor in the cost of materials, such as fabric or wood panels, as well as shipping and installation.
Finally, decide how long you’ll need the booth for and factor that into your budget. You can generally expect to pay between $2,000 and $6,000 per month for a table and chair setup, while a stand will range from $5,000 to $10,000 per month.
How do I choose the right kind of exhibitor for my next event?
When you’re choosing the perfect booth for your next trade show, there are a few things to consider. Size, location, and budget are all important factors, but you also need to think about the type of exhibit you want to host. There are three main types of trade shows: tradeshows, conventions, and expos.
Tradeshows are the most common type of trade show and are usually smaller in size than conventions or expos. They’re perfect for businesses that want to show off their newest products or services to a targeted audience. Convention booths typically have more space than tradeshows and can be used for meetings with potential customers or partners. Expo booths, on the other hand, are larger and geared more towards general audiences. They offer a chance for exhibitors to share their latest innovations with a much wider range of people.
Location is also an important factor when choosing a booth for your next trade show. You don’t want to be too far away from the event center so you can easily get there on foot, but you also don’t want to be too close so people can’t see your display clearly.
Take Good Quality Handouts
At a trade show, there are usually a lot of businesses occupying multiple booths. It’s easy to be forgotten. Especially if you’re operating in a sea of like-minded businesses. But, with quality handouts, you can remain in the minds of those stopping by.
Quality photo books work as an excellent handout. You can utilize photos that showcase what you’ve done for other clients, and what you can do for those at the show. They lend a premium feel that usually beats leaflets and flyers every single time.
You can hand them out to everyone, or just to those who show a genuine interest in your services. Either way, always make sure you take some quality handouts to help with brand recognition; you’ll find your follow-up inquiries will increase significantly versus no handouts at all.
