Imagine this: you are just starting your business, and you are ready to go online. You set out on the quest of finding a freelancer or a company that will create your website.
You look at different gigs on Fiverr and multiple Facebook pages; they all have the same two choices to choose from pre-built website and a custom website. You’re confused; which one is better?
Which one suits your budget and your needs? I, Taylor Lewis, will guide you through the options, so you can make the best decision for your new business!
Pre-built vs. Custom: What is the difference?
A custom website is pretty much what it says in the name. When you get a custom-built website, you tell the designer or developer everything about your business and what your goals are. They will ask for information like your audience, what your business is about, what your products are, and more.
Only a detailed report of your target market and business goals can lead to the company/freelancer giving you an effective website to achieve your specific business goals.
Everything is done from scratch when creating a custom website. Hence, it can be very time-consuming and expensive.
Now let us look at pre-built websites. You might have heard of WordPress: the content management system you can use to build your website.
With pre-built websites, the company or freelancer that you have hired gives you a ready-made website of your choice, which you can use on your hosting account and customize yourself.
Your website then, of course, is not made for your specific company. It was designed already and made for your business type with built-in features you will need based on your type of business model.
Pre-built websites are made available to you in less than 24 hours in most cases and at a fraction of the cost.
Which one to Choose?
That is a tough question. Fortunately, my own experience as a WordPress web designer gives me a unique perspective.
Pre-built Websites for Entrepreneurs Starting Out:
After countless web design clients over the years, I realized a very simple fact: not everyone needs a custom website. That’s the truth. If you are just starting a business and still figuring everything out, pre-built websites are for you.
If you need a website up, but a website is not that high up on your priority list yet, pre-built is for you too! Why should you choose a ready-made website, you ask?
As a web designer myself, I saw how inefficient and expensive it was to hire a designer or developer when you are in the beginning stages of your business and still working out all the details.
I wanted to empower business owners to get over the obstacle of launching their website and provide the opportunity to be able to continue the maintenance and updating themselves.
This realization pushed me to establish my own express web design company, Designs By MOT, which exists solely to provide business owners with the easiest pre-built WordPress websites to implement for their business.
They are fast, mobile-friendly, fully responsive, and completely customizable. We install the website, walk through how to customize it on a call, and give you step-by-step video tutorials.
Customizable Website for Established Businesses:
When you have established yourself as a profitable business and have received proof of concept, it begins to make more sense to go with the custom website option.
When you have a good number of clients and are ready to really start scaling, a custom website begins to make a difference in your overall marketing efforts. What are the advantages of getting a custom website?
Look at the infographic below that covers the Pre-built Website vs. Custom Website: What Is The Best Fit For You?
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