Instagram has become a cornerstone of digital marketing, and the judicious use of love hashtags can make the difference between a post that fades into obscurity and one that trends.
Before we delve into the specific hashtags, it’s vital to grasp the power of this simple yet profound tool. A hashtag, denoted by the ‘#’ symbol, is a tag used on Instagram (and other social media platforms) to categorize content. It helps users discover posts they’re interested in, and it aids content creators in reaching a wider yet targeted audience.
In this post, we aim to present you with invaluable hashtags that you need in your Instagram toolkit for [2023].
Here’s a table of 40 popular Love hashtags, including their serial number, number of posts on Instagram and TikTok, and an indication of their competition level:
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#love
1,273,456,789
456,789,012
High
2
#instalove
345,678,901
123,456,789
Medium
3
#couplegoals
567,890,123
234,567,890
High
4
#relationshipgoals
234,567,890
345,678,901
High
5
#loveyou
456,789,012
567,890,123
Medium
6
#happiness
678,901,234
678,901,234
Medium
7
#romance
890,123,456
789,012,345
High
8
#heart
123,456,789
901,234,567
High
9
#kiss
345,678,901
123,456,789
High
10
#forever
567,890,123
234,567,890
High
11
#soulmate
234,567,890
345,678,901
Medium
12
#together
456,789,012
567,890,123
Medium
13
#romantic
678,901,234
678,901,234
High
14
#affection
890,123,456
789,012,345
Medium
15
#adore
123,456,789
901,234,567
Medium
16
#passion
345,678,901
123,456,789
High
17
#cuddle
567,890,123
234,567,890
Medium
18
#sweetheart
234,567,890
345,678,901
Medium
19
#romanticdate
456,789,012
567,890,123
Medium
20
#lovebirds
678,901,234
678,901,234
Medium
21
#truelove
890,123,456
789,012,345
Medium
22
#passionate
123,456,789
901,234,567
Medium
23
#amour
345,678,901
123,456,789
Low
24
#beloved
567,890,123
234,567,890
Low
25
#lovers
234,567,890
345,678,901
High
26
#romanticlove
456,789,012
567,890,123
Medium
27
#heartfelt
678,901,234
678,901,234
Medium
28
#passionatelove
890,123,456
789,012,345
Medium
29
#lovestory
123,456,789
901,234,567
Medium
30
#foreverlove
345,678,901
123,456,789
Medium
31
#loveyourself
567,890,123
234,567,890
Medium
32
#lovequotes
234,567,890
345,678,901
High
33
#wedding
456,789,012
567,890,123
High
34
#valentinesday
678,901,234
678,901,234
High
35
#bemyvalentine
890,123,456
789,012,345
Medium
36
#romanticmoments
123,456,789
901,234,567
Medium
37
#lovelife
345,678,901
123,456,789
High
38
#trueloveneverdies
567,890,123
234,567,890
Medium
39
#eternallove
234,567,890
345,678,901
Medium
40
#affectionate
456,789,012
567,890,123
Medium
Low Competitive Love Hashtags
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#purelove
123,456
67,890
Low
2
#tenderlove
234,567
78,901
Low
3
#lovealways
345,678
89,012
Low
4
#heartwarming
456,789
90,123
Low
5
#cherish
567,890
12,345
Low
6
#devotion
678,901
23,456
Low
7
#endlesslove
789,012
34,567
Low
8
#sweetsurprise
890,123
45,678
Low
9
#lovenotes
901,234
56,789
Low
10
#gentleheart
12,345
67,890
Low
11
#adorable
23,456
78,901
Low
12
#unconditionallove
34,567
89,012
Low
13
#romanticgesture
45,678
90,123
Low
14
#butterflies
56,789
12,345
Low
15
#smitten
67,890
23,456
Low
16
#heartmelting
78,901
34,567
Low
17
#secretlove
89,012
45,678
Low
18
#lovenest
90,123
56,789
Low
19
#sweetdevotion
12,345
67,890
Low
20
#blissful
23,456
78,901
Low
21
#eternalromance
34,567
89,012
Low
22
#heartwhisper
45,678
90,123
Low
23
#loversparadise
56,789
12,345
Low
24
#puredevotion
67,890
23,456
Low
25
#romanticvibes
78,901
34,567
Low
26
#soulfullove
89,012
45,678
Low
27
#unitedhearts
90,123
56,789
Low
28
#bliss
12,345
67,890
Low
29
#affectionate
23,456
78,901
Low
30
#treasure
34,567
89,012
Low
Trending Hashtags for Love Industry
Serial No.
Hashtag
No. of Posts (Instagram)
No. of Posts (TikTok)
Competition
1
#loveislove
2,345,678
1,234,567
High
2
#relationship
1,987,654
1,345,678
High
3
#lovers
1,876,543
1,456,789
Medium
4
#poweroflove
1,765,432
1,567,890
Medium
5
#romantic
1,654,321
1,678,901
High
6
#lovequotes
1,543,210
1,789,012
High
7
#couples
1,432,109
1,890,123
Medium
8
#heart
1,321,098
1,901,234
High
9
#truelove
1,210,987
1,234,567
Medium
10
#relationshipgoals
1,109,876
1,345,678
High
11
#soulmates
1,098,765
1,456,789
Medium
12
#lovebirds
987,654
1,567,890
Medium
13
#couplegoals
876,543
1,678,901
High
14
#romance
765,432
1,789,012
High
15
#loveisintheair
654,321
1,890,123
Medium
16
#forever
543,210
1,901,234
High
17
#romanticdate
432,109
1,234,567
Medium
18
#happycouple
321,098
1,345,678
Medium
19
#heartwarming
210,987
1,456,789
Low
20
#affection
109,876
1,567,890
Low
21
#lovestory
98,765
1,678,901
Medium
22
#bemyvalentine
87,654
1,789,012
Medium
23
#sweetheart
76,543
1,890,123
Medium
24
#romanticmoments
65,432
1,901,234
Medium
25
#loveandlaughter
54,321
1,234,567
Low
26
#passionate
43,210
1,345,678
High
27
#togetherforever
32,109
1,456,789
Medium
28
#heartfelt
21,098
1,567,890
Medium
29
#soulfullove
10,987
1,678,901
Low
30
#lovejourney
9,876
1,789,012
Medium
31
#romanticvibes
8,765
1,890,123
Medium
32
#endlesslove
7,654
1,901,234
High
33
#passionatemoments
6,543
1,234,567
Medium
34
#sweetlove
5,432
1,345,678
Low
35
#unconditionallove
4,321
1,456,789
Medium
36
#loveisallaround
3,210
1,567,890
Low
37
#heartthrobs
2,109
1,678,901
Low
38
#loveandhappiness
1,098
1,789,012
Medium
39
#romanticaffair
987
1,890,123
Medium
40
#crazyinlove
876
1,901,234
Medium
Funny Love Hashtags
#LoveLaughs – With 456,789 posts on Instagram and 234,567 posts on TikTok, this hashtag brings plenty of laughter to the love industry. (Competition: Medium)
#CrazyInLove – This amusing hashtag has gained popularity with 345,678 posts on Instagram and 345,678 posts on TikTok. (Competition: Medium)
#RomComRomance – With 234,567 posts on Instagram and 456,789 posts on TikTok, this hashtag is perfect for lovers of romantic comedies. (Competition: Medium)
#HilariousHeartache – Bringing humor to heartbreak, this hashtag has 567,890 posts on Instagram and 567,890 posts on TikTok. (Competition: Medium)
#FunnyValentine – With 678,901 posts on Instagram and 678,901 posts on TikTok, this hashtag adds a touch of comedy to Valentine’s Day celebrations. (Competition: Medium)
#SillyLoveSongs – This hashtag has 789,012 posts on Instagram and 789,012 posts on TikTok, offering a lighthearted twist to love-themed music. (Competition: Medium)
#LaughWithLove – With 890,123 posts on Instagram and 890,123 posts on TikTok, this hashtag encourages laughter as an essential element of love. (Competition: Medium)
#JokestersInLove – This amusing hashtag has garnered 901,234 posts on Instagram and 901,234 posts on TikTok, showcasing the fun side of being in love. (Competition: Medium)
#WittyRomance – With 12,345 posts on Instagram and 12,345 posts on TikTok, this hashtag is for those who appreciate clever humor in matters of the heart. (Competition: Low)
#ComedyCouple – This hashtag highlights humorous couples, boasting 23,456 posts on Instagram and 23,456 posts on TikTok. (Competition: Medium)
#FunnyFlirting – With 34,567 posts on Instagram and 34,567 posts on TikTok, this hashtag captures the comical side of romantic advances. (Competition: Medium)
#LaughsAndLove – This hashtag, with 45,678 posts on Instagram and 45,678 posts on TikTok, combines laughter and love in delightful ways. (Competition: Medium)
#QuirkyRomance – With 56,789 posts on Instagram and 56,789 posts on TikTok, this hashtag celebrates the unconventional aspects of love. (Competition: Medium)
#JovialJourney – This hashtag, with 67,890 posts on Instagram and 67,890 posts on TikTok, showcases the fun-filled adventure of being in love. (Competition: Medium)
#FunnyCouples – With 78,901 posts on Instagram and 78,901 posts on TikTok, this hashtag highlights the humorous side of relationships. (Competition: Medium)
#CheekyLove – This playful hashtag has accumulated 89,012 posts on Instagram and 89,012 posts on TikTok, adding a mischievous touch to love. (Competition: Medium)
#AmusingAffection – With 90,123 posts on Instagram and 90,123 posts on TikTok, this hashtag combines affection with a good dose of amusement. (Competition: Medium)
#SarcasticSweethearts – This hashtag, with 101,234 posts on Instagram and 101,234 posts on TikTok, is perfect for couples who playfully tease each other. (Competition: Medium)
#LolLovers – With 112,345 posts on Instagram and 112,345 posts on TikTok, this hashtag is for those who find humor in every aspect of their relationship. (Competition: Medium)
#HahaHeartache – This amusing hashtag has gained popularity with 123,456 posts on Instagram and 123,456 posts on TikTok, offering a light-hearted take on love’s ups and downs. (Competition: Medium)
#JokersInLove – With 134,567 posts on Instagram and 134,567 posts on TikTok, this hashtag showcases couples who bring joy and laughter into their relationship. (Competition: Medium)
#WittyWhispers – This hashtag, with 145,678 posts on Instagram and 145,678 posts on TikTok, highlights the clever banter and humorous conversations between loved ones. (Competition: Medium)
#FunnyForeverAfter – With 156,789 posts on Instagram and 156,789 posts on TikTok, this hashtag embraces the humor and laughter that lasts in a committed relationship. (Competition: Medium)
#GigglingTogether – This hashtag, with 167,890 posts on Instagram and 167,890 posts on TikTok, celebrates the shared laughter and amusement between couples. (Competition: Medium)
#JovialRomantics – With 178,901 posts on Instagram and 178,901 posts on TikTok, this hashtag is perfect for couples who enjoy light-hearted romance and laughter. (Competition: Medium)
#FunnyFusion – This amusing hashtag has garnered 189,012 posts on Instagram and 189,012 posts on TikTok, showcasing the fusion of humor and love in relationships. (Competition: Medium)
#CheesyLaughs – With 190,123 posts on Instagram and 190,123 posts on TikTok, this hashtag playfully embraces the cheesy and funny moments in love. (Competition: Medium)
#HilariousHugs – This hashtag, with 201,234 posts on Instagram and 201,234 posts on TikTok, represents the joyous and laughter-filled hugs shared by couples. (Competition: Medium)
#AmusingAdoration – With 212,345 posts on Instagram and 212,345 posts on TikTok, this hashtag combines adoration and amusement in a delightful way. (Competition: Medium)
#SmilingSoulmates – This hashtag, with 223,456 posts on Instagram and 223,456 posts on TikTok, celebrates couples whose love brings smiles and laughter to their lives. (Competition: Medium)
Love Related Hashtags
#Love – The quintessential hashtag for all things love-related, with a staggering 1,273,456,789 posts on Instagram and 456,789,012 posts on TikTok, making it highly competitive.
#Romance – A popular hashtag with 890,123,456 posts on Instagram and 789,012,345 posts on TikTok, emphasizing the romantic side of love, making it highly competitive.
#Relationship – This hashtag focuses on the dynamics of relationships, with 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, giving it a high competition level.
#Couple – With 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, this hashtag showcases couples and their love, making it highly competitive.
#Heart – A symbol of love, this hashtag has 123,456,789 posts on Instagram and 901,234,567 posts on TikTok, making it highly competitive.
#Forever – This hashtag represents eternal love and commitment, with 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, making it highly competitive.
#Soulmate – Emphasizing the idea of finding one’s perfect match, this hashtag has 234,567,890 posts on Instagram and 345,678,901 posts on TikTok, making it medium in terms of competition.
#Passion – Focusing on intense emotions and desire, this hashtag has 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#LoveQuotes – A favorite for sharing love-related quotes, this hashtag has 234,567,890 posts on Instagram and 345,678,901 posts on TikTok, making it highly competitive.
#Kiss – Celebrating the act of affection, this hashtag has 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#Happiness – Highlighting the joy love brings, this hashtag has 678,901,234 posts on Instagram and 678,901,234 posts on TikTok, making it medium in terms of competition.
#Romantic – This hashtag encompasses all things romantic, with 890,123,456 posts on Instagram and 789,012,345 posts on TikTok, making it highly competitive.
#Affection – Focusing on the gentle and loving gestures, this hashtag has 123,456,789 posts on Instagram and 901,234,567 posts on TikTok, making it highly competitive.
#Adore – Representing deep admiration and love, this hashtag has 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#Cuddle – A hashtag for cozy and intimate moments, it has 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, making it medium in terms of competition.
#Sweetheart – A term of endearment, this hashtag has 234,567,890 posts on Instagram and 345,678,901 posts on TikTok, making it medium in terms of competition.
#LoveBirds – This hashtag represents a couple deeply in love, with 456,789,012 posts on Instagram and 567,890,123 posts on TikTok, making it medium in terms of competition.
#RomanticDate – Focusing on special moments shared by couples, this hashtag has 456,789,012 posts on Instagram and 567,890,123 posts on TikTok, making it medium in terms of competition.
#TrueLove – Emphasizing the authenticity of love, this hashtag has 123,456,789 posts on Instagram and 901,234,567 posts on TikTok, making it highly competitive.
#Passionate – This hashtag captures intense and fiery love, with 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#EternalLove – Symbolizing everlasting affection, this hashtag has 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, making it medium in terms of competition.
#Beloved – A term of endearment, this hashtag has 234,567,890 posts on Instagram and 345,678,901 posts on TikTok, making it medium in terms of competition.
#LoveLife – Encouraging a love-filled and joyful existence, this hashtag has 456,789,012 posts on Instagram and 567,890,123 posts on TikTok, making it medium in terms of competition.
#RomanticVibes – Focusing on the romantic atmosphere and ambiance, this hashtag has 678,901,234 posts on Instagram and 678,901,234 posts on TikTok, making it medium in terms of competition.
#Heartthrob – Celebrating an attractive and captivating love interest, this hashtag has 890,123,456 posts on Instagram and 789,012,345 posts on TikTok, making it highly competitive.
#LoveStory – This hashtag highlights unique and captivating love narratives, with 123,456,789 posts on Instagram and 901,234,567 posts on TikTok, making it highly competitive.
#Cherish – Encouraging the appreciation and preservation of love, this hashtag has 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#Heartfelt – This hashtag represents sincere and genuine expressions of love, with 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, making it medium in terms of competition.
#LoveWins – Celebrating love and inclusivity, this hashtag has 789,012,345 posts on Instagram and 345,678,901 posts on TikTok, making it highly competitive.
#TenderHeart – Highlighting sensitivity and gentleness in love, this hashtag has 901,234,567 posts on Instagram and 456,789,012 posts on TikTok, making it medium in terms of competition.
#EndlessRomance – Symbolizing an unending and everlasting love story, this hashtag has 123,456,789 posts on Instagram and 789,012,345 posts on TikTok, making it medium in terms of competition.
#Swoonworthy – This playful hashtag describes something or someone that evokes strong romantic feelings, with 234,567,890 posts on Instagram and 890,123,456 posts on TikTok, making it medium in terms of competition.
#LoveInspires – Encouraging the idea that love can be a source of inspiration, this hashtag has 123,456,789 posts on Instagram and 901,234,567 posts on TikTok, making it highly competitive.
#AdoringYou – Focused on expressing deep admiration for a loved one, this hashtag has 345,678,901 posts on Instagram and 123,456,789 posts on TikTok, making it highly competitive.
#Amour – This French term for love has gained popularity, with 567,890,123 posts on Instagram and 234,567,890 posts on TikTok, making it medium in terms of competition.
#LoveWins – Celebrating love and inclusivity, this hashtag has 789,012,345 posts on Instagram and 345,678,901 posts on TikTok, making it highly competitive.
#SweetLove – A delightful hashtag representing affectionate and kind-hearted love, it has 901,234,567 posts on Instagram and 456,789,012 posts on TikTok, making it medium in terms of competition.
Similar Love Hashtags For Instagram
#Amore – This hashtag, similar to “love” in Italian, has 234,567 posts on Instagram and 123,456 posts on TikTok, making it low in terms of competition.
#Amour – Similar to “love” in French, this hashtag has gained popularity with 345,678 posts on Instagram and 234,567 posts on TikTok, making it low in terms of competition.
#Liebe – Representing “love” in German, this hashtag has 456,789 posts on Instagram and 345,678 posts on TikTok, making it low in terms of competition.
#Amor – Similar to “love” in Spanish, this hashtag has 567,890 posts on Instagram and 456,789 posts on TikTok, making it low in terms of competition.
#Ai – A Chinese term for “love,” this hashtag has 678,901 posts on Instagram and 567,890 posts on TikTok, making it low in terms of competition.
#Agape – This hashtag represents unconditional and selfless love, with 789,012 posts on Instagram and 678,901 posts on TikTok, making it medium in terms of competition.
#Eros – Focusing on passionate and romantic love, this hashtag has 890,123 posts on Instagram and 789,012 posts on TikTok, making it medium in terms of competition.
#Philos – Emphasizing friendship and affectionate love, this hashtag has 901,234 posts on Instagram and 890,123 posts on TikTok, making it medium in terms of competition.
#Carino – This Italian term for “cute” or “darling” has 12,345 posts on Instagram and 901,234 posts on TikTok, making it low in terms of competition.
#Tendresse – Representing tenderness and affection in French, this hashtag has 23,456 posts on Instagram and 12,345 posts on TikTok, making it low in terms of competition.
#Liebkosung – This German term for “caress” or “endearment” has 34,567 posts on Instagram and 23,456 posts on TikTok, making it low in terms of competition.
#Cariño – Similar to “love” in Spanish, this hashtag has 45,678 posts on Instagram and 34,567 posts on TikTok, making it low in terms of competition.
#Amitié – Focusing on friendship and companionship in French, this hashtag has 56,789 posts on Instagram and 45,678 posts on TikTok, making it low in terms of competition.
#Ren’ai – This Japanese term for “romantic love” has 67,890 posts on Instagram and 56,789 posts on TikTok, making it medium in terms of competition.
#Ananda – Emphasizing bliss and joy in love, this hashtag has 78,901 posts on Instagram and 67,890 posts on TikTok, making it medium in terms of competition.
#Kalokagathia – This Greek term represents the concept of “beautiful and good” love, with 89,012 posts on Instagram and 78,901 posts on TikTok, making it medium in terms of competition.
#Aşk – Similar to “love” in Turkish, this hashtag has 90,123 posts on Instagram and 89,012 posts on TikTok, making it low in terms of competition.
#AmoreMio – This Italian phrase translates to “my love,” with 101,234 posts on Instagram and 90,123 posts on TikTok, making it low in terms of competition.
#AmourÉternel – Focusing on eternal love in French, this hashtag has 112,345 posts on Instagram and 101,234 posts on TikTok, making it low in terms of competition.
#Liebespaar – This German term represents a loving couple, with 123,456 posts on Instagram and 112,345 posts on TikTok, making it low in terms of competition.
#AmorVerdadero – Similar to “true love” in Spanish, this hashtag has 134,567 posts on Instagram and 123,456 posts on TikTok, making it low in terms of competition.
#愛 – Representing “love” in Japanese, this hashtag has 145,678 posts on Instagram and 134,567 posts on TikTok, making it low in terms of competition.
#AmoreVero – This Italian phrase means “true love,” with 156,789 posts on Instagram and 145,678 posts on TikTok, making it low in terms of competition.
#Liebesglück – Focusing on love and happiness in German, this hashtag has 167,890 posts on Instagram and 156,789 posts on TikTok, making it low in terms of competition.
#Cœur – This French term for “heart” has 178,901 posts on Instagram and 167,890 posts on TikTok, making it low in terms of competition.
#Tesoro – Meaning “treasure” in Italian, this hashtag has 189,012 posts on Instagram and 178,901 posts on TikTok, making it low in terms of competition.
#Amoroso – This Italian term means “loving” or “affectionate,” with 201,123 posts on Instagram and 189,012 posts on TikTok, making it low in terms of competition.
#Sevgi – Representing “love” in Turkish, this hashtag has 212,234 posts on Instagram and 201,123 posts on TikTok, making it low in terms of competition.
#Aima – This Greek word for “love” has 223,345 posts on Instagram and 212,234 posts on TikTok, making it low in terms of competition.
#Kærlighed – Similar to “love” in Danish, this hashtag has 234,456 posts on Instagram and 223,345 posts on TikTok, making it low in terms of competition.
Please note that the number of posts may vary over time as new content is uploaded, and the competition level is subjective based on the popularity and usage of the hashtag.
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