How can Artificial Intelligence (AI) Boost your Digital Marketing Strategy?

Artificial Intelligence In Digital Marketing

According to Oracle, “AI which stands for artificial intelligence refers to systems or machines that mimic human intelligence to perform tasks and can iteratively improve themselves based on the information they collect.

AI manifests in a number of forms. ”In a highly simplified term, AI is defined as “Building machines that are intelligent.”

It makes the world brighter by automating tasks, providing realistic solutions, and improving efficiencies. It is an interdisciplinary science with numerous approaches to choose from. But in a nutshell, it means advancements in machine learning are creating paradigm shifts in almost every industry.

For example, if you need to go out and you are driving, AI will help you navigate the maps according to the possible route you can take. If you are taking Uber or Lyft, AI enables that service by predicting pick-up times, ride times, and ride-sharing.

AI has dominated many areas, and digital marketing is one of them. It is helping digital marketers make pay-per-click advertising more effective, personalized websites, create content, predict behavior, and so on.

Another way AI is helping digital marketing is by improving the customer experience by fulfilling their requirements.

Here are a few ways artificial intelligence (AI) can boost your digital marketing strategy:

1. Content Creation

Ever since the need for content creation has peaked, it has become the biggest challenge for digital marketers. They face issues creating content that is relatable, unique, and attractive.

Creating quality content takes time and marketing that content takes even more time. AI can help you create content–whether writing an article, an image, or a video. However, AI is not limited to the article; it can also design an image and a video depending on one or both – deep learning and machine learning.

This is an example of an article written by AI. While nothing can replace a human in creating, AI is undoubtedly a big help. Because it understands the requirements of a human in and out, it can help create content that is not only crisp but relatable and unique.

AI can scan their social media pages, dominate their search history and recommendations, and create precisely what they are seeking. It saves time and energy and allows humans to focus on other essential areas.

2. Image Recognition

Image recognition, which is also a subset of computer vision, is the art of recognizing and interpreting photographs to identify objects, places, people, or things that can presently be seen in one’s natural surroundings.

It seeks to detect and evaluate all these things and then draw conclusions based on that analysis. Finally, the primary goal is to view objects the same way a human brain would and not view them as a machine or a device would.

AI can help with image recognition for the product that a human searches for. Sometimes, the customer is unable to find the correct keywords for the product they require. As a result of which, they buy a substitute.

But with the help of AI, they are able to find exactly what they are looking for. On the basis of that search, AI can help digital marketers recommend products that have the potential to be bought by them.

3. Chatbots

Everyone is familiar with how chatbots work! Every company has a website that answers your queries and helps with the searches within the website.

AI Chatbots are one of the fascinating advancements in today’s digital technology landscape because there is nothing they cannot do — be it helping your customers to order a pizza, answering specific questions, or guiding them through a complex B2B sales process which is not only dull but complicated too.

There are no times when it doesn’t look miraculous with everything that an artificial intelligence chatbot can do. However, this also makes AI chatbots a source of confusion (and sometimes fear) for the people who encounter them.

There are two types of chatbots – AI-based and rules-based. Rules-based chatbots stick to the script, while AI-based chatbots answer the query as per their intelligence and understanding.

4. Predictive Content

Artificial intelligence is not only intelligent but intuitive as well. The best examples of it are Instagram and YouTube. As your customer scrolls down, it shows the content that has the potential to be liked by them.

YouTube recommends videos that are in sync with the previous ones they have watched or according to their search history. Similarly, Instagram recommends accounts that they are more likely to follow.

AI is used to gather data about customers and potential customers and use the data to predict their future behavior. They also develop target messaging. That content might be delivered by a chatbot, as described above, via dynamic web page content, or by email.

AI helps deliver the right content at the right time, correct email at the right time, and suitable recommendations at the right time.

By knowing which web pages a customer visited, which blogs they read and followed, which emails they interacted with, and more, AI can intelligently select the content that is most likely to appeal to a specific customer. It will automatically generate an email with that content.

This method is called “churn prediction.” AI can also predict when customers are disengaging from a brand; this helps provide personalized content that’s most likely to appeal to and re-engage them with the brand again. Now, how cool is that?

Below are a few statistics on how AI has helped with marketing according to SemRush:

  • Marketing and sales departments prioritize AI technology and machine learning for their success more than any other department (40%)
  • 75% of executives fear going out of business within five years if they don’t scale AI.
  • Netflix’s recommendations engine (powered by AI) is worth $1 billion annually.
  • 54% of executives say that implementing AI in their workplace has increased productivity.
  • The significant benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%).
  • In 2020, there were 4.2 billion digital voice assistants in use worldwide.
  • Digital assistant usage worldwide is expected to double to 8.4 billion by 2024.
  • Out of the 300 billion emails sent every day, machine learning detects at least half as spam.
  • 63% of CEOs predict that AI will positively impact job openings as the internet did when it first became available.

Key Takeaway:

Artificial Intelligence is a blessing in every field, especially digital marketing. It helps boost digital marketing in so many ways that aren’t even mentioned here.

However, you can check out artificial intelligence companies, which can help you boost your digital marketing needs in the ways you want, according to your requirements.

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