Sunglasses are a fashion accessory that has been popular for years. People are so obsessed with the sunglass craze they will buy a whole collection.
The craze for sunglasses and the love they inspire make it a unique business opportunity to create unique designs and whole segments of sunglasses.
Many entrepreneurs are confident about starting their own businesses or adding a new line of sunglasses to their accessory business due to the popularity of sunglasses.
This guide will help you learn more about starting a sunglasses business and determine if it is right for you as an entrepreneur.
Table of Contents
Get familiar with the Sunglasses Industry
You must be familiar with the industry in order to start a successful online sunglasses business. This will make it much easier to start a business in sunglasses and will help you scale it. It is easy to start a business in sunglasses. You should be aware that the market for sunglasses is constantly changing.
There are different types of audiences for different types of glasses. For example, Nike sunglasses are preferred by many customers that love the sporty look as well to enhance their style. At the same time, Ray Ban sunglasses are for those who are looking forward to representing their class and charisma.
How Much Does It Cost to Start a Sunglasses Business?
You could start a business selling sunglasses online for as little as $600 to $900. A $500 additional investment could help you get off to a great start. However, you could spend anywhere from $2,500 to $4,200 if your business is larger and you buy in bulk from wholesalers.
This will depend on your marketing strategy and the size of your inventory. Remember that the initial cost to start a sunglass business is $600-$900. This includes inventory ($300-$600) and marketing ($300). Drop shipping is a great way to get really low costs. The sunglasses business is a great way to grow and start.
Are Sunglasses Businesses Profitable?
According to research, the sunglasses industry has revenues of up to US$4.34bn in 2022. The sunglasses industry can be very lucrative if you are able to effectively market your sunglasses. If purchased directly from a wholesaler, high-quality sunglasses with customized designs can be sold for between $30 and $40.
The cost per unit is about $10 to $15. For every pair of sunglasses sold, you will make a profit between $20 and $255. Even if you sell 100 sunglasses, your profit will be approximately $2500
Is it worth the risk of starting a sunglasses business?
It is extremely profitable to start a sunglasses company. A study showed that the sunglasses market was valued at 16,851 million dollars in 2019 and is expected to reach 18,164 million dollars by 2027, with a growing percentage of 4.2%.
The sunglasses business requires very little capital and does not require any prior business experience. The sunglasses business model is also highly adaptable and has a high-profit margin.
A sunglasses business offers many potentialities and is easy to grow and manage. Because of its low entry barriers, it’s a great business idea for teens.
Steps to Starting a Sunglasses Company Successfully
These steps are essential to ensure that your sunglasses company is successful and profitable. Here is a proven process guideline for the sunglass industry.
Others have paved the way for you. It is important that you remember every step, from brainstorming your ideas and goals for your brand to driving traffic and selling your product online, and it has been proven successful.
Learn More About Sunglasses
To sell your sunglasses, you must have proper knowledge about them. You should also research the health benefits of sunglasses, including the main issues such as cataracts, cancer, and skin conditions. You can learn about the various types of sunglasses, including prescription and non-prescription, as well as the prices and styles.
Specialty glasses like Nike Prescription sunglasses can be focused on for men, women, and high-end fashions. You can also choose to be more general in your product line. You can do what you want. You can take a look at the sunglasses being worn around the area to determine if you can start a shop that supplies the demand.
Get to Know the Market
Having complete know-how about the market is essential. Which fashion trends are most popular? Which brand is most loved? Are colored lenses becoming more popular? Are polarized lenses on the rise? Which manufacturer makes the best-polarized lenses?
To find sunglasses sellers who are doing well, check out their competitors. Find out what sets them apart. Are they trendy, sophisticated, trustworthy, and affordable? You will learn more about selling your brand if you visit their website.
You will also want to find out what the demand is. You might want to make sure that you include sunglasses of a particular brand or style if they are in high demand. Like if you find Nike Running sunglasses are more in demand, then you can start your business by selling them.
The most important decision you’ll need to make when starting an eyewear company is where to sell the brands that you carry. Are you planning to sell sunglasses online, through an eCommerce site, Amazon, or other platforms?
Or will you prefer to sell them in person at a trade show, a kiosk at a mall, or brick and mortar location? You can even choose to sell both online and at a physical store.
Once you’ve decided on the type of store that you want, it is time to create a business plan. Learn about how to secure a website, physical shop, or an account on a platform. As you move on to the next step, take the time to address the issue.
Create a Formal Business Plan
It is essential to have a detailed and comprehensive business plan. You are now ready to map out your plan using the information above.
A business plan is required if you plan to apply for financing, such as a small-business loan. You should also include any relevant data, such as projected rent or payments to stores, sales margin, marketing costs, and any other costs that you anticipate.
Here you will define your online sales strategy or location plan for physical traffic. This is where the real rubber meets the road.
After finalizing your plan, you will need to find a wholesale supplier that you can purchase sunglasses from. There are many options available all over the globe. Wholesale dealers are not all created equal.
The success of your sunglasses company is directly dependent on the wholesale vendor you choose. Your sunglasses business’ success will depend on the wholesale vendor you choose. They will carry the best brands, types of frames, prices, and the customer service representatives and salespeople that you will interact with.
You will lose customers if your sunglasses aren’t of high quality or are made from poor materials. It is important to choose materials that are durable and can withstand the wear and tear sunglasses take.
Manufacturers sometimes don’t have enough products to meet all their customers’ needs. This can be frustrating for private labels and general brands alike. You will see improvement in your line if the vendor is not just in your current league but also a little higher.
You should look for a wholesaler who has experience in the sunglasses business. You should feel comfortable contacting the team members with any questions, including about quality and costs.
Wholesale sunglasses aren’t free. Cost is an important factor when searching for a supplier of sunglasses. Make sure that the price is competitive, comparable, or lower than those offered by other vendors. Look out for freebies and other initiatives that can help you get started with your business.
Wholesale companies that don’t respond to all your inquiries are not something you can afford. Your first experience as a customer is an indicator of how you will be treated once you become one.
It is best not to proceed if there are any personal conflicts. Consider switching to another vendor. Even if the person answering the phone is the one who answers it, you should consider switching to a different vendor. It doesn’t have to be a nightmare calling your vendor if you have a concern or question.
While you should check wholesalers around the globe, doing business in the USA is better for communication and other reasons. Avoid complications such as waiting too long to receive your goods, which can often be encountered when dealing with overseas companies.
Your goal is to make your business work with businesses that are easy to deal with and free from stress.
It is also important to choose carefully. You should look for CE-certified wholesalers and vendors that offer UV 400 lenses, as well as specialty sunglasses. You need to have the right resources, so make sure you find a wholesaler that can meet your needs as your business grows.
Your customers will abandon your business before the wholesale company can produce enough sunglasses to meet your requirements. As your business grows, the problem will only get worse. Find a wholesale company that can produce enough sunglasses to satisfy your needs now and in the future.
It is best to shop until you find the right wholesale distributor for your needs. After you’ve narrowed down your wholesale distributor, arrange a private meeting online or in person.
A personal relationship is crucial. Register with the vendor you prefer, and you can then choose which sunglasses to buy. If money is an issue, you can always increase the number of products that you have later.
You can also work with multiple manufacturers, but it’s better to have one supplier who is able to meet all your needs. Remember that your vendor should be there for you. In this scenario, you are the customer. There will be many opportunities for you to offer a service. Your vendor will serve you.
Create a Fantastic Online Site
You will need a website that is both easy to use and professional, regardless of whether you sell online only or at physical locations. A website that sells well will be able to attract 87% of shoppers who start their product searches online. You may be computer-literate enough to build your site.
However, it is worth seeking out help from someone who has experience in online marketing and website building.
Outsourcing can be used to outsource some or all of the work. You may be able to write marketing articles, but not in building websites. However, you can still do some of the work from the beginning, but not all.
Your website must be of high quality so that you rank high in search engines for sunglasses. You won’t sell much, either at the beginning or as you progress, because nobody will find you when they search for sunglasses.
Your site’s presence on social media is a key factor in your profit. This is something you should never forget.
Develop a Powerful Marketing Plan
It’s all about creating a brand image that is memorable. This way, you can increase the traffic of your website and generate sales that will bring in money and profit. If you don’t market your product, a great idea is not a good one. Entrepreneurs are well aware of this. This is how successful businesses succeed.
You must be competitive at all levels if you want to get successful in the sunglasses business. You will need to take a step-by-step approach to promote your brand on social media such as Facebook, Instagram, and YouTube. To convert sales, businesses must promote their brands to the public.
Hire a professional to produce a stunning production that will attract attention. This will help you build your brand and sell your products from your website or anywhere else you may be selling your line of sunglasses or related items like sunglass lenses and other accessories.
Yes, production comes with a cost. But, there’s also the cost of not making one. If you advertise your eyewear on a freeway, it won’t get noticed.
Nobody will ever see your sunglass frames or realize how amazing your shade eyewear looks. If you don’t invest, no one will see your brand. It’s easy to see why marketing is so expensive.
Think about your line when you are creating your business marketing strategy. How will it be presented? Is your shop going to be hip? Advertise the coolness of your sunglasses if you have one. You should target high-end products if you want your ads to reach people who are more likely to buy them.
Learn from your lessons and find out where your target audience is located. Also, learn how to grab their attention to win their business. Every step of your marketing campaign should be tailored to your audience.
The more you get knowledge about your targeted audience, the more easily you can engage them on your website. You will promote a pair that you know hipsters love by using it in your ads.
After you have gone through all the steps, your business will start to fall into place. This is when your start-up feels real. This is a significant milestone in your venture, so enjoy the progress.
Once you are ready to sell your products and have activated your website, you will feel enthusiastic, and this is the time to start advertising. You will radiate your passion for the product.
My Name is Alina Smith. I have been writing articles and blog posts since 2017. I have experience and expertise to research, plan and write informational content on various niches and educate the audience.
My words have the power to inform, educate and persuade the readers and let them read the article from the first word to the last.
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.