This past September Google turned 22 years old, but it seems like it’s been around forever. Most of us can’t imagine a life without the ubiquitous search engine to help us navigate our data-driven world. When we need answers fast, we turn to our phones or our laptops and trust Google to deliver the information we are looking for!
This degree of reliance on search engines ensures that search engine optimization (SEO) is still a critical part of any digital marketing strategy. If a business wants to be discovered online, it has to invest in SEO. Businesses know SEO can make a big difference in how many new clients they get. It’s estimated that brands and agencies in the U.S. will spend approximately $80 billion on SEO by 2020.
With an ongoing and increasing investment in SEO projected, finding a professional in the digital marketing field can feel quite Discouraging. It’s important to hire a quality firm that has your best interests in mind. We caught up with a local SEO firm, InVisionWorks located in Fort Lauderdale Florida, and Spoke with the owner about how they see SEO changing in the near future.
The Certified Google Partner, Ryan Delanuez has over 15 years of experience and is undoubtedly one of the most important figures in his field. His work includes partnerships with over 100 predominate law firms in the united states and has branched into helping smaller local businesses capture the ever-growing online audience of today.
Ryan Delanuez is the founder and director of InVisionWorks, an internet marketing firm that offers SEO, web design, Social Media Marketing, and reputation management services. We had the opportunity to speak with Ryan and ask him why SEO is important today and what the future of search might look like.
We asked, why is SEO Important today?
“Amid quarantines and social restrictions, more people than ever before are looking online for products and services. To take advantage of this opportunity and remain competitive, it’s important for local companies to maintain a strong top position on Google, specifically the local section of Google.
Today, it’s important for small businesses to stay committed to their SEO and digital marketing campaigns so they will be able to stay profitable in the short-term while maintaining the agility to reap the explosive opportunities and benefits when things begin to normalize.”
What are some common SEO mistakes you’ve seen in other organizations?
“I would say most clients come to us because they are unhappy with a prior SEO or marketing agency. Most have spent too much for little results or very little for nothing – When we take on a client we first provide them with a diagnostic report and competitive analysis to find where lies the issues and then create plans to solve them.
I’ve seen obvious mistakes such as using the wrong keywords (which is possible in so many ways), not keeping up with changes made by Google, not optimizing for mobile and voice search, duplicate content, ignoring analytics, and so on!”
How do you stay current with Google’s changes as well as industry changes?
At Invisionworks we pride ourselves on our education and research. The internet and search algorithms change every day; we turn to the abundant resources in books and on the net that can provide us with a clearer vision of success for our clients. There are many great resources out there such as Moz and SearchEngineLand where you will find much discussion and theory on the subject.
However, much of our success derives from our staff’s creativity. You see, SEO works best with a smart team that is all driven by the same goals and our Staff meets weekly to discuss projects and to ultimately decide how we can deliver better results for our clients.
How do you see SEO changing in the near future?
“To understand how SEO will change in the future, I think first about how people will search in the future and for the things that they are looking for and how I can stay ahead of that curve. Today, we see more mobile searches than ever before.
I believe voice search and artificial intelligence will play a huge role in how consumers decide to make a purchasing decision and where they make the purchases. The future will be exciting and will provide better tools and information so we can help consumers and businesses connect.”
Any advice for Small business owners who might be interested in getting professional help with their internet marketing?
“I would say do your research. Research on your target demographics, it can help you understand who to market your products or services to. You see, for any digital campaign to be successful analyzing, and targeting the appropriate audience groups is critical in order to achieve the most effective results.
Experts agree that Search engine optimization and social media marketing are crucial for building a successful brand. Internet marketing has become the foundation for a thriving business in today’s online world.”
If you would like to learn more about InVisionWorks and the services, they offer you can contact them by phone at (800) 883-9554
or reach them by email at [email protected]
350 SE 2nd Street
Fort Lauderdale FL 33301