Why You Should Focus On Building Backlinks For E-Commerce

Building quality, relevant backlinks to your eCommerce website can also help increase rankings and organic traffic. At the same time, it can boost consumer trust and raise awareness of your brand.

So what are you waiting for? Start today. But what about spammy backlinks to a site? The concern is that these links might harm your rankings. Try using a spammy backlink checker to ease your task.

SEO can affect almost every aspect of your website. Your website’s authority is one of the most crucial ranking factors.

To test, Google surveys other websites and finds out which sites are linking to yours. There could be different ways backlinks to your site can affect your website’s Google Ranking.

Are you looking to boost your business? Then, you must have online visibility and good website traffic to achieve your goals. After all, your business will open new doors to good revenue.

Due to this, many leading companies and start-ups are working on their website SEO (Search Engine Optimization). This is a technique for improving your website to make it appear higher in search results.

An effective SEO strategy can give your company more visibility and increase lead generation.

According to research, SEO was listed by 61% of marketers as their top marketing priority for 2021. A good SEO helps your content stand out and can bring more clients if appropriately used. In addition, individuals looking for your product will immediately see your website and likely become potential clients.

On that note, this article will highlight effective SEO strategies that will help boost your business. Search engine optimization is an ongoing process. Even if your website is top-rated and contains the best practices for search engines, it’s constantly changing.

New algorithms are introduced, new rules are made, and old things become irrelevant.
With that said, you must keep up with the changes to have the best website possible.

If you want your business website to rank well in search engines so that potential customers can easily find you, you need to optimize it.

This article will provide tips on optimizing your site for search engines so they can understand what it offers as accurately as possible and rank it accordingly. Let’s get started!

Why Building Backlink Is Important?

Link building is an essential part of search engine optimization. This process is vital if you want your company to be seen globally, as other SEO factors do not have the same impact as links.

The key is to focus on building high-quality links from high-quality websites. There are various techniques to get backlinks to your website. One efficient method of establishing backlinks is by conducting an outreach email campaign.

If a customer needs to purchase something, your business will be the one to come to mind first.

Methods for obtaining excellent backlinks for an eCommerce website are listed below:

Your website should provide high-quality products that will attract bloggers to link to it.
Encourage social media sharing
Collaborate with local influencers to get them to link to your website

Do you know what link building is? It is the process of earning links or votes in Google’s eyes – from one website that will point to a second website.

Every time your website achieves a relevant link, it represents a vote in Google’s eyes, confirming that it is trusted and authoritative.

Number of Linking Domains

Yes, it could be an essential factor. Note that the number of domains linking to your site could be one of Google’s algorithm’s most important ranking factors. It means the more domains link to your site, the more authoritative you appear to Google.

Therefore, with more linking domains, you will rank higher in Google for your target keywords.

Backlink Anchor Text

It is equally crucial. Do you know that the anchor text that links to your site is an essential consideration for Google? The anchor text can help Google understand what your page and website are all about. In simple terms, the anchor text accurately describes your page.

If the backlink anchor text contains your target keyword, it can help improve the ranking of your page for that keyword.

Yes, anchor texts can impact your website’s rank drastically. The reason being it allows Google or other search engines to get a quick overview of the content of your web page.

Linking Domain Age

It can also be an essential factor. The age of the domain of your website’s backlinks can impact your website’s SEO. This means that older parts can be more potent than newer ones, so Google sees them as more trustworthy.

In summary, backlinks from more aged domains are beneficial and can help your ranking more than more unique websites.

By building backlinks, you can increase website traffic on Google, which helps build brand awareness across the internet. The reason being it drives targeted referral traffic to your website. Links are arguably the most important ranking factor on any search engine.

Ahrefs’ study of over 2 million keywords on Google supports the claim.
It is also interesting that backlinks can have a significantly higher correlation score than on-page ranking factors.

It simply means backlinks can have a much more significant effect on ranking than making changes to your website and content.

Spammy Backlinks

The important thing is those spammy backlinks are a normal part of the web. If you are concerned about spammy links, focus on on-page factors to help you better understand why your page is not ranking where you think it should.

Such bad backlinks usually come from cheap websites. They may also come from Chinese (.cn) or Russian (.ru) domains that you might have linked. It will be a good practice to avoid such low-quality backlinks.

The quantity of your content is essential. You may have a couple of spammy backlinks for your website. But if too many of them are, it might be alarming, and Google might treat it the other way.

As a result, Google might take action against you. That is precisely why the Google Penguin algorithm was implanted. It fights against wrong links and generally makes the internet a better place.

Ways To Remove Spammy Backlinks

You would be surprised to know that SEO professionals and website owners go to great lengths to get their websites ranked. They try to make it appear on the first page of Google and other search engines.

But unfortunately, top-ranked websites may have to face negative SEO attacks. These attacks can still have negative and lasting consequences on your website’s organic ranking.

Negative SEO can take many forms. Building spammy backlinks, also known as toxic links to a website, is perhaps the most common method that could reduce your performance.

However, in the last few years, Google has become much brighter and completely ignores many spammy backlinks.

There is no harm in occasionally cleaning your link profile and removing the different offending links. At times they might be slipping through Google’s webspam net.

However, the process of removing bad backlinks is relatively simple but with numerous benefits:

First, try to understand what makes a backlink toxic.
Next, use a tool to identify all the wrong links pointing to your website.
Once identified, contact your webmaster and request their removal.
Remember to create and submit a disavow file to Google, so those links are ignored.

Also, the keywords your site uses to make a significant difference in the way it ranks in search results. The keywords you select are essential to your SEO strategy and can help you generate more leads and sales.

However, you have to make sure that you select the right ones. With that said, you don’t want to select any keywords. You want to choose the ones that are most relevant to your business. To opt for the right keywords, follow these steps:

Choose one or two main keywords for your site. These are the keywords that your site will be about.

For example, if you own a dog grooming business, your site should be about dogs—select keywords like “dog grooming” and “dog grooming supplies” related to your industry.

Find out which keywords your competitors are using. You can do this by searching for your keywords in Google and looking at the results. Once you find these results, you can use them to help you select the right ones.

Don’t use generic keywords. Instead, choose keywords that are highly specific to your business.

For example, if you’re a dog grooming business, you don’t want to use “pets” or “pet grooming” as keywords. Instead, use terms specific to your business, like “dog grooming Denver” or “grooming dogs.”

Conclusion

It is indeed true that Google is doing everything within its capacity to limit the impact of negative SEO on websites. Still, it is prudent and necessary to do a backlink audit occasionally.

It will help clean out the spammy links. It is important to note that it is a small enough job when done regularly. But the best part is it can save you from major headaches in the future.