490+ Cool Grief Blog Name Ideas [2025]

When you decide to start a grief blog, There are some points that you need to review to ensure your success in the market, especially your grief blog name. That’s the name by which you will introduce yourself to the market.

But, this is not an easy thing, since choosing a good grief blog name is vital. That name will be a long-term choice, a marketing element that can make the difference between many or a few clients.

Use our free AI-powered blog name generator with just a few inputs to discover hundreds of grief blog name ideas, check domain availability, and find the perfect match for your brand identity.

Here we’ve compiled a pre-generated list of catchy, cool, good, and best grief blog name ideas generated by our AI-powered tool. So you can easily choose some potential grief blog names from the list.

Grief Blog Name Ideas List

  1. Healing Heartbeat
  2. Grief Grace
  3. Mourning Mosaic
  4. Solace Stories
  5. Resilient Remembrances
  6. Embrace the Embers
  7. Tears & Triumphs
  8. Coping Canvas
  9. Grieving Gracefully
  10. Remembrance Realm
  11. Serenity Script
  12. Beyond Bereavement
  13. Whispering Winds of Grief
  14. Soulful Sympathy
  15. Navigating Numbness
  16. Echoes of Empathy
  17. Reflections in Grief
  18. Gentle Grieving
  19. Tranquil Tributes
  20. Coping Cove
  21. Mourning Melodies
  22. Grief Gratitude
  23. Healing Horizons
  24. Heartache Harmony
  25. Remembering Resilience
  26. Sorrow Serenity
  27. Grief Guidance
  28. Embracing Echoes
  29. Tears & Testimony
  30. Resilient Reflections
  31. Journey through Grief
  32. Healing Horizons
  33. Embrace Endings
  34. Mourning Moments
  35. Comforting Currents
  36. Grieving Grace
  37. Echoes of Healing
  38. Reflective Rhythms
  39. Healing Heartstrings
  40. Grief Gazette
  41. Compassionate Chronicles
  42. Whispered Wisdom
  43. Embracing Emotions
  44. Tears to Transformation
  45. Solace in Sympathy
  46. Tranquil Tribulations
  47. Healing Horizons Hub
  48. Navigating Numbness
  49. Comfort in Coping
  50. Mourning Mosaic

Catchy Grief Blog Name Ideas

Creating a catchy name for your grief blog can help capture attention and convey the essence of your content. Here are 50 catchy grief blog name ideas:

  1. Mourning Muse
  2. Tearful Trails
  3. Grief Grove
  4. Heartfelt Heals
  5. Sob Story
  6. Soul Sighs
  7. Echoing Embrace
  8. Sorrow Serenade
  9. Lament Lagoon
  10. Tear Talks
  11. Whispering Woes
  12. Broken Bliss
  13. Sigh Spectrum
  14. Wistful Waves
  15. Solace Soars
  16. Sobbing Sunset
  17. Grieve Grove
  18. Tender Trails
  19. Echo Elegy
  20. Tear Tidings
  21. Mourning Muse
  22. Grief Grove
  23. Heartfelt Heals
  24. Sob Story
  25. Lament Lagoon
  26. Tear Talks
  27. Sorrow Serenade
  28. Echoing Embrace
  29. Broken Bliss
  30. Whispering Woes
  31. Soul Sighs
  32. Tearful Trails
  33. Sobbing Sunset
  34. Grieve Grove
  35. Tender Trails
  36. Echo Elegy
  37. Tear Tidings
  38. Mourning Muse
  39. Sigh Spectrum
  40. Wistful Waves
  41. Solace Soars
  42. Lament Lagoon
  43. Grief Grove
  44. Heartfelt Heals
  45. Sob Story
  46. Whispering Woes
  47. Broken Bliss
  48. Tear Talks
  49. Sorrow Serenade
  50. Echoing Embrace

Creative Grief Blog Names Ideas

Expressing creativity in your grief blog name can provide a unique and thoughtful perspective on the healing process. Here are 50 creative grief blog name ideas:

  1. Healing Hues
  2. Canvas of Loss
  3. Grief Gems
  4. Whispered Wings
  5. Elegy Echo
  6. Mosaic Mourning
  7. Quill of Solace
  8. Sorrow Sketches
  9. Museful Mourning
  10. Luminescent Loss
  11. Palette of Pain
  12. Echo Enigma
  13. Lyrical Lament
  14. Artful Ache
  15. Resonance Requiem
  16. Creative Comfort
  17. Painted Pangs
  18. Remembrance Rhythms
  19. Ephemeral Elegy
  20. Grief Galaxy
  21. Healing Hues
  22. Canvas of Loss
  23. Grief Gems
  24. Whispered Wings
  25. Mosaic Mourning
  26. Quill of Solace
  27. Sorrow Sketches
  28. Luminescent Loss
  29. Museful Mourning
  30. Echo Enigma
  31. Palette of Pain
  32. Lyrical Lament
  33. Artful Ache
  34. Resonance Requiem
  35. Creative Comfort
  36. Painted Pangs
  37. Remembrance Rhythms
  38. Ephemeral Elegy
  39. Grief Galaxy
  40. Healing Hues
  41. Canvas of Loss
  42. Grief Gems
  43. Whispered Wings
  44. Mosaic Mourning
  45. Quill of Solace
  46. Sorrow Sketches
  47. Luminescent Loss
  48. Museful Mourning
  49. Echo Enigma
  50. Palette of Pain

Best Grief Blog Names Ideas

Choosing the best grief blog name is crucial for establishing a sense of trust and resonance with your readers. Here are 50 best grief blog name ideas:

  1. Eternal Echoes
  2. Serene Sorrow
  3. Compassionate Comfort
  4. Tranquil Tears
  5. Hopeful Healing
  6. Harmony in Grief
  7. Solace Spectrum
  8. Enduring Embrace
  9. Heartstring Harmony
  10. Radiant Remembrance
  11. Pinnacle of Pain
  12. Forever Farewell
  13. Empathy Echo
  14. Luminary Loss
  15. Infinite Insight
  16. Tender Tributes
  17. Resilient Requiem
  18. Healing Harmony
  19. Wholesome Weep
  20. Gentle Grieving
  21. Eternal Echoes
  22. Serene Sorrow
  23. Compassionate Comfort
  24. Tranquil Tears
  25. Hopeful Healing
  26. Harmony in Grief
  27. Solace Spectrum
  28. Enduring Embrace
  29. Heartstring Harmony
  30. Radiant Remembrance
  31. Pinnacle of Pain
  32. Forever Farewell
  33. Empathy Echo
  34. Luminary Loss
  35. Infinite Insight
  36. Tender Tributes
  37. Resilient Requiem
  38. Healing Harmony
  39. Wholesome Weep
  40. Gentle Grieving
  41. Eternal Echoes
  42. Serene Sorrow
  43. Compassionate Comfort
  44. Tranquil Tears
  45. Hopeful Healing
  46. Harmony in Grief
  47. Solace Spectrum
  48. Enduring Embrace
  49. Heartstring Harmony
  50. Radiant Remembrance

Unique Grief Blog Names Ideas

To make your grief blog stand out, a unique name can convey the distinctiveness of your content. Here are 50 unique grief blog name ideas:

  1. Echo Enclave
  2. Singular Sighs
  3. Whispers Within
  4. Solitary Soothe
  5. Echoes Oasis
  6. One-of-a-Kind Kneads
  7. Quirk of Quiet
  8. Lonesome Luminescence
  9. Whispered Wholeness
  10. Ephemeral Echoes
  11. Aloneness Aura
  12. Luminous Lament
  13. Solemn Symphony
  14. Uncommon Unwind
  15. Echo Enigma
  16. Lone Lyric
  17. Whispering Woods
  18. Distinctive Dreary
  19. Solace in Silence
  20. Isolated Illumination
  21. Echo Enclave
  22. Singular Sighs
  23. Whispers Within
  24. Solitary Soothe
  25. Echoes Oasis
  26. One-of-a-Kind Kneads
  27. Quirk of Quiet
  28. Lonesome Luminescence
  29. Whispered Wholeness
  30. Ephemeral Echoes
  31. Aloneness Aura
  32. Luminous Lament
  33. Solemn Symphony
  34. Uncommon Unwind
  35. Echo Enigma
  36. Lone Lyric
  37. Whispering Woods
  38. Distinctive Dreary
  39. Solace in Silence
  40. Isolated Illumination
  41. Echo Enclave
  42. Singular Sighs
  43. Whispers Within
  44. Solitary Soothe
  45. Echoes Oasis
  46. One-of-a-Kind Kneads
  47. Quirk of Quiet
  48. Lonesome Luminescence
  49. Whispered Wholeness
  50. Ephemeral Echoes

Clever Grief Blog Names Ideas

Injecting cleverness into your grief blog name can engage your audience and showcase your wit. Here are 50 clever grief blog name ideas:

  1. Puzzled Pangs
  2. Wit of Weep
  3. Sarcasm Sorrow
  4. Cogito Comfort
  5. Snarky Solace
  6. Mirthful Mourning
  7. Clever Catharsis
  8. Sassy Sympathy
  9. Wry Woes
  10. Sarcastic Soothe
  11. Jester’s Journey
  12. Quipful Quarters
  13. Lighthearted Lament
  14. Jestful Jolt
  15. Amused Abyss
  16. Pensive Play
  17. Chuckle Chasm
  18. Witty Weep
  19. Sardonically Soothing
  20. Humorous Healing
  21. Puzzled Pangs
  22. Wit of Weep
  23. Sarcasm Sorrow
  24. Cogito Comfort
  25. Snarky Solace
  26. Mirthful Mourning
  27. Clever Catharsis
  28. Sassy Sympathy
  29. Wry Woes
  30. Sarcastic Soothe
  31. Jester’s Journey
  32. Quipful Quarters
  33. Lighthearted Lament
  34. Jestful Jolt
  35. Amused Abyss
  36. Pensive Play
  37. Chuckle Chasm
  38. Witty Weep
  39. Sardonically Soothing
  40. Humorous Healing
  41. Puzzled Pangs
  42. Wit of Weep
  43. Sarcasm Sorrow
  44. Cogito Comfort
  45. Snarky Solace
  46. Mirthful Mourning
  47. Clever Catharsis
  48. Sassy Sympathy
  49. Wry Woes
  50. Sarcastic Soothe

Cool Grief Blog Names Ideas List

For a grief blog with a cool and modern vibe, these names can add a touch of style to your content. Here are 50 cool grief blog name ideas:

  1. Zenith Zephyr
  2. Frosty Farewell
  3. Chill Chronicles
  4. Grief Galaxy
  5. Echo Eon
  6. Serenity Sway
  7. Frosty Flux
  8. Noir Nexus
  9. Solace Stream
  10. Cryo Catharsis
  11. Frosty Farewell
  12. Chill Chronicles
  13. Grief Galaxy
  14. Echo Eon
  15. Serenity Sway
  16. Frosty Flux
  17. Noir Nexus
  18. Solace Stream
  19. Cryo Catharsis
  20. Zenith Zephyr
  21. Frosty Farewell
  22. Chill Chronicles
  23. Grief Galaxy
  24. Echo Eon
  25. Serenity Sway
  26. Frosty Flux
  27. Noir Nexus
  28. Solace Stream
  29. Cryo Catharsis
  30. Zenith Zephyr
  31. Frosty Farewell
  32. Chill Chronicles
  33. Grief Galaxy
  34. Echo Eon
  35. Serenity Sway
  36. Frosty Flux
  37. Noir Nexus
  38. Solace Stream
  39. Cryo Catharsis
  40. Zenith Zephyr
  41. Frosty Farewell
  42. Chill Chronicles
  43. Grief Galaxy
  44. Echo Eon
  45. Serenity Sway
  46. Frosty Flux
  47. Noir Nexus
  48. Solace Stream
  49. Cryo Catharsis
  50. Zenith Zephyr

Funny Grief Blog Names Ideas

Infusing humor into your grief blog can create a welcoming and positive atmosphere. Here are 50 funny grief blog name ideas:

  1. Chuckle Chambers
  2. Wit Whirlwind
  3. Guffaw Gardens
  4. Laughter Lagoon
  5. Snicker Sanctuary
  6. Jolly Jolts
  7. Jestful Journey
  8. Gleeful Gloom
  9. Quip Quest
  10. Hilarious Healing
  11. Chuckle Chambers
  12. Wit Whirlwind
  13. Guffaw Gardens
  14. Laughter Lagoon
  15. Snicker Sanctuary
  16. Jolly Jolts
  17. Jestful Journey
  18. Gleeful Gloom
  19. Quip Quest
  20. Hilarious Healing
  21. Chuckle Chambers
  22. Wit Whirlwind
  23. Guffaw Gardens
  24. Laughter Lagoon
  25. Snicker Sanctuary
  26. Jolly Jolts
  27. Jestful Journey
  28. Gleeful Gloom
  29. Quip Quest
  30. Hilarious Healing
  31. Chuckle Chambers
  32. Wit Whirlwind
  33. Guffaw Gardens
  34. Laughter Lagoon
  35. Snicker Sanctuary
  36. Jolly Jolts
  37. Jestful Journey
  38. Gleeful Gloom
  39. Quip Quest
  40. Hilarious Healing
  41. Chuckle Chambers
  42. Wit Whirlwind
  43. Guffaw Gardens
  44. Laughter Lagoon
  45. Snicker Sanctuary
  46. Jolly Jolts
  47. Jestful Journey
  48. Gleeful Gloom
  49. Quip Quest
  50. Hilarious Healing

Cute Grief Blog Names Ideas

For a grief blog that conveys compassion with a touch of sweetness, consider these cute and comforting names. Here are 50 cute grief blog name ideas:

  1. Tender Tales
  2. Cozy Compassion
  3. Gentle Grieving
  4. Caring Chronicles
  5. Snuggle Sympathy
  6. Petal Patience
  7. Balm Blossoms
  8. Whisked Whispers
  9. Comfy Condolence
  10. Hug Harmony
  11. Sincere Softness
  12. Purrful Pangs
  13. Quaint Quell
  14. Comfort Cubs
  15. Sweet Sighs
  16. Embrace Echo
  17. Cozy Compassion
  18. Tender Tales
  19. Gentle Grieving
  20. Caring Chronicles
  21. Snuggle Sympathy
  22. Petal Patience
  23. Balm Blossoms
  24. Whisked Whispers
  25. Comfy Condolence
  26. Hug Harmony
  27. Sincere Softness
  28. Purrful Pangs
  29. Quaint Quell
  30. Comfort Cubs
  31. Sweet Sighs
  32. Embrace Echo
  33. Cozy Compassion
  34. Tender Tales
  35. Gentle Grieving
  36. Caring Chronicles
  37. Snuggle Sympathy
  38. Petal Patience
  39. Balm Blossoms
  40. Whisked Whispers
  41. Comfy Condolence
  42. Hug Harmony
  43. Sincere Softness
  44. Purrful Pangs
  45. Quaint Quell
  46. Comfort Cubs
  47. Sweet Sighs
  48. Embrace Echo
  49. Cozy Compassion
  50. Tender Tales

Classic Grief Blog Names Ideas

To convey a timeless and enduring sense of empathy, consider these classic grief blog name ideas. Here are 50 classic grief blog names:

  1. Eternal Embrace
  2. Serene Sorrows
  3. Compassionate Classics
  4. Timeless Tears
  5. Noble Nurtures
  6. Pinnacle of Pain
  7. EverCare Essence
  8. Time-Honored Heals
  9. Paramount Pulse
  10. Stalwart Solace
  11. Prime Patience
  12. Uplifted Unions
  13. Optimal Outreach
  14. Ultimate Unity
  15. Premier Pangs
  16. Supreme Serenity
  17. Infinite Insight
  18. Paramount Patience
  19. Eternal Embrace
  20. Serene Sorrows
  21. Compassionate Classics
  22. Timeless Tears
  23. Noble Nurtures
  24. Pinnacle of Pain
  25. EverCare Essence
  26. Time-Honored Heals
  27. Paramount Pulse
  28. Stalwart Solace
  29. Prime Patience
  30. Uplifted Unions
  31. Optimal Outreach
  32. Ultimate Unity
  33. Premier Pangs
  34. Supreme Serenity
  35. Infinite Insight
  36. Paramount Patience
  37. Eternal Embrace
  38. Serene Sorrows
  39. Compassionate Classics
  40. Timeless Tears
  41. Noble Nurtures
  42. Pinnacle of Pain
  43. EverCare Essence
  44. Time-Honored Heals
  45. Paramount Pulse
  46. Stalwart Solace
  47. Prime Patience
  48. Uplifted Unions
  49. Optimal Outreach
  50. Ultimate Unity

Amazing Grief Blog Names List

To emphasize the incredible stories and experiences within grief, consider these amazing grief blog name ideas. Here are 50 amazing grief blog names:

  1. Marvel Mourning
  2. Resilient Remembrance
  3. Astonishing Ache
  4. Awe-Inspire Healing
  5. Miraculous Momentum
  6. Wondrous Whispers
  7. Epic Embrace
  8. Astounding Adieus
  9. Inspire Incline
  10. Pinnacle Pulse
  11. Optimal Outreach
  12. Uplifted Unity
  13. Premier Pangs
  14. Paramount Patience
  15. Marvel Mourning
  16. Resilient Remembrance
  17. Astonishing Ache
  18. Awe-Inspire Healing
  19. Miraculous Momentum
  20. Wondrous Whispers
  21. Epic Embrace
  22. Astounding Adieus
  23. Inspire Incline
  24. Pinnacle Pulse
  25. Optimal Outreach
  26. Uplifted Unity
  27. Premier Pangs
  28. Paramount Patience
  29. Marvel Mourning
  30. Resilient Remembrance
  31. Astonishing Ache
  32. Awe-Inspire Healing
  33. Miraculous Momentum
  34. Wondrous Whispers
  35. Epic Embrace
  36. Astounding Adieus
  37. Inspire Incline
  38. Pinnacle Pulse
  39. Optimal Outreach
  40. Uplifted Unity
  41. Premier Pangs
  42. Paramount Patience
  43. Marvel Mourning
  44. Resilient Remembrance
  45. Astonishing Ache
  46. Awe-Inspire Healing
  47. Miraculous Momentum
  48. Wondrous Whispers
  49. Epic Embrace
  50. Astounding Adieus

Popular Grief Blog Names Ideas

For a blog that resonates with a broad audience, consider these popular and relatable grief blog name ideas. Here are 50 popular grief blog names:

  1. Trendy Tears
  2. Buzzing Bereavement
  3. Grief Gazette
  4. Love Links
  5. Pinnacle Pulse
  6. Apex Adieus
  7. Stellar Solace
  8. Premier Pangs
  9. Time-Honored Heals
  10. Urban Uplift
  11. Prime Patience
  12. Uplifted Unions
  13. Optimal Outreach
  14. Ultimate Unity
  15. Paramount Patience
  16. Popular Pulse
  17. Trendy Tears
  18. Buzzing Bereavement
  19. Grief Gazette
  20. Love Links
  21. Pinnacle Pulse
  22. Apex Adieus
  23. Stellar Solace
  24. Premier Pangs
  25. Time-Honored Heals
  26. Urban Uplift
  27. Prime Patience
  28. Uplifted Unions
  29. Optimal Outreach
  30. Ultimate Unity
  31. Paramount Patience
  32. Popular Pulse
  33. Trendy Tears
  34. Buzzing Bereavement
  35. Grief Gazette
  36. Love Links
  37. Pinnacle Pulse
  38. Apex Adieus
  39. Stellar Solace
  40. Premier Pangs
  41. Time-Honored Heals
  42. Urban Uplift
  43. Prime Patience
  44. Uplifted Unions
  45. Optimal Outreach
  46. Ultimate Unity
  47. Paramount Patience
  48. Popular Pulse
  49. Trendy Tears
  50. Buzzing Bereavement

The characteristics of the best grief blog names are the following:

1. Attractive: Your grief blog names should be catchy and catch the attention of your target audience to stand out from everyone else.

2. Emotional: Your grief blog names that represent emotions will help you connect with your audience more easily and can give them a clue about the tone of your blog.

3. Short and easy to remember: Your grief blog names shouldn’t be too long or complex, as being short and simple will make them easier to remember after listening.

4. Themes: Your grief blog names should also suggest what they will be about; that is, the name must be related to the topic you address in your blog.

5. Consider SEO: If you don’t show up on Google, you’re going to make it that much more challenging for customers to find you.

Today it is essential that our customers can easily find us through a Google search.

I recommend you avoid using the letters zsc, y-ll-i, vb; as well as the use of numbers and hyphens.

Examples and Inspiration

Descriptive name: “TechCrunch” for a technology blog, “Minimalist Baker” for a cooking blog with a minimalist approach.

Personal name: “Joanna’s Journal” if the blog is more personal or lifestyle-focused.

Creative name: “Cupcakes and Cashmere” combines interests (baking and fashion).

There are many ways to achieve this: using keywords from your topic, synonyms, prefixes, and suffixes, combining words that bring emotions, and using words in other languages ​​that are easy to pronounce.

1. Start With Brainstorming

One of the most well-known millennial techniques to activate your creative side and start generating the best grief blog name ideas is brainstorming. But how do you brainstorm grief names?

  • Create a list of words related to your industry.
  • Search on Google, which will help you discover even more words and ideas for a great name.
  • Now think of some fun words related to your niche.
  • Add your name to the words.
  • Create a list of words and start exploring. The list may contain adjectives that describe your target audience.

2. Use a blog Name Generator

Use our free AI-powered blog name generator to generate thousands of grief blog name ideas for free from the keywords you enter and instantly check domain availability.

3. Compare To Other grief blog names

Observe and analyze the names of other grief blogs that have similar themes to yours, to know who your competitors will be and take inspiration from their ideas.

4. Shortlist Your Name List:

After brainstorming and comparing to other grief blogs, you will have a long list of alternatives, which you will have to order and analyze to eliminate the less convincing options.

To begin with, you can keep a list of 10 to 20 alternatives, which must meet one of the attributes to choose the name of a grief blog we reviewed above.

5. Ask For Feedback.

Share your ideas with friends, family, or colleagues to get their opinions. Use the feedback to refine your options and choose the best name.

6. Register Your grief Domain Name

Once you have chosen the best name for your grief blog, it is time to register that domain name & social media handles. I repeat this to you because it is essential that if nobody uses them, you register them as soon as possible.

To register your domain through the name generator, you’ll get 2 options:

1. Namecheap.com: You can register the domain in your name on Namecheap.com, one of the most popular domain registrars. As a Grindsuccess user, you’ll get 25% off on your purchase on Namecheap.com.

2. Bluehost: Sign up for a web hosting plan with Bluehost and get a free domain name. Bluehost is one of the best web hosts with reliable hosting services at affordable rates. You can get started for as low as $2.75 per month and you’ll even get a free SSL certificate and CDN that will make your website more secure and faster.

There are some steps you can take to establish brand recognition and credibility for your team successfully.

Design a logo for your grief blog:

Creating a logo is vital for increasing brand awareness, and there are several logo-maker tools available to help you design a unique one. Use this logo generator to simplify the process. 

Start Your Blog and Set Up Your Website:

Deciding on your blog name is just the first step. If you want to be able to use your blog name ideas and create a website, you will need a hosting plan for your domain.

Using this blog name generator, you can get your domain name for free when you set up your hosting plan!

Hosting Plan

A good hosting plan is essential because it provides the necessary infrastructure for your website to be accessible online and ensures that your website runs smoothly, efficiently, and securely.

Bluehost is our favorite hosting partner for affordable, beginner-friendly plans. You can set up your hosting plan with our guide on starting a blog.

Themes and Plugins

Once you’ve set up your hosting plan, you will need to consider themes and plugins for your blog, which provide more customizability and functionality for your website.

website theme allows you to create a unique look for your blog without having to write any code.

FAQ’s

Still not quite sure how to pick a blog name? Here are the most common questions we get asked about naming your blog.

blog Name Generator is a tool designed to help entrepreneurs, startups, and bloggers find creative and suitable names for their blog websites. Using advanced algorithms, my generator combines words, checks for domain name availability, and suggests unique, catchy, and brandable names based on input keywords or themes.

Here’s why you should use our free blog name generator:

  • Creativity and Inspiration: Provides fresh ideas and unique combinations you might not think of on your own.
  • Efficiency: Quickly generates numerous options, saving you time in the naming process.
  • Availability: Checks name availability, ensuring your chosen name can be used.
  • Targeted Suggestions: Allows input of specific keywords to generate names aligned with your brand identity.
  • Cost-Effective: Free to use, making it ideal for startups and small blogs with limited budgets.

Your blog name is one of the single most important pieces to start your blog.

When you select a name, it becomes your blog’s business card. That will give the first impression to your customers and the reference point they will have to identify you and buy from you.

Grindsuccess is the oldest and best blog name generator. It’s easy to use and is based on a smart AI algorithm to generate only the best results with domain names available.

So we hope you found your catchy name with the help of our naming guide and grief blog name generator.