302+ Cool Burmese Restaurant Slogans & Taglines Ideas
Best Burmese Restaurant Slogans Ideas
Burmese cuisine is a delightful blend of flavors and traditions, making it an exciting venture for any restaurant. To capture the essence of your Burmese restaurant and attract customers, a catchy slogan is crucial. Here are 30 best Burmese restaurant slogan ideas:
- “Savor Myanmar’s Rich Tapestry of Tastes!”
- “Burmese Bliss on Every Plate.”
- “Where Tradition Meets Culinary Innovation.”
- “Elevate Your Taste with Burmese Delights.”
- “Discover Burma, One Bite at a Time.”
- “From Yangon to Your Table – Authenticity Awaits!”
- “Burmese Flavors, Global Appeal.”
- “A Symphony of Spices in Every Dish.”
- “Tantalize Your Palate with True Burmese Flair.”
- “Burmese Elegance on Every Plate.”
- “Flavors That Speak Burmese, Loved Globally.”
- “Embark on a Culinary Journey to Myanmar.”
- “Capturing Burma’s Culinary Heritage.”
- “Bite Into Burma’s Culinary Soul.”
- “Your Passport to Burmese Gastronomy.”
- “Burmese Wonders, Plated to Perfection.”
- “Culinary Odyssey through Myanmar’s Delights.”
- “Where Tradition Meets Irresistible Taste.”
- “Burmese Spice, Nice Every Bite.”
- “Taste the Legacy of Burma.”
- “Burmese Magic in Every Bite.”
- “Flavors Straight from the Heart of Myanmar.”
- “Savoring Burma, Serving Excellence.”
- “Burmese Bites, Boundless Delights.”
- “Embark on a Flavorful Adventure with Us.”
- “Burmese Fare, Beyond Compare.”
- “Tradition Served Fresh Daily.”
- “From Mandalay to Your Table – Flavorful Journey!”
- “Burmese Eats, Unleashing Delight.”
- “A Taste of Myanmar, A World of Wow.”
Catchy Burmese Restaurant Business Taglines
Crafting a catchy tagline for your Burmese restaurant is essential to create a memorable brand image. Here are 30 catchy Burmese restaurant tagline ideas:
- “Bite Into Burma – Where Spice Meets Nice.”
- “Flavors That Echo Through Yangon’s Streets.”
- “Satisfying Cravings, One Bowl at a Time.”
- “Burmese Traditions, Transformed for Today.”
- “Spice Up Your Life, the Burmese Way.”
- “Experience Burma in Every Bite.”
- “Where Culinary Art Meets Burmese Heart.”
- “Burmese Wonders, Plate by Plate.”
- “Elevating Burmese Cuisine to New Heights.”
- “Tradition on the Table, Innovation in Every Bite.”
- “From Street to Seat – Burmese Delights Await.”
- “Flavors as Unique as the Pagodas.”
- “Burmese Essence, Worldly Excellence.”
- “Your Palate’s Passport to Myanmar.”
- “Crafting Moments, One Burmese Dish at a Time.”
- “A Culinary Tapestry Woven with Burmese Charm.”
- “Where Every Meal Tells a Story.”
- “Unveiling Burma’s Culinary Secrets Daily.”
- “From Mandalay to Your Mouth – Unforgettable.”
- “Bite-sized Happiness, Burmese Style.”
- “A Symphony of Flavors in Every Dish.”
- “Savor the Spice, Embrace the Tradition.”
- “Burmese Heritage, Plated Perfection.”
- “Flavors That Echo the Shores of Inle Lake.”
- “Deliciously Burmese, Unapologetically Unique.”
- “Elevate Your Dining Experience, Myanmar Style.”
- “Burmese Gastronomy, A Feast for the Senses.”
- “Where Tradition Sparks Culinary Marvels.”
- “Bite into Burma’s Culinary Mosaic.”
- “From Bagan to Your Plate – Culinary Wonders Await.”
Unique Burmese Restaurant Slogans list
Setting your Burmese restaurant apart requires a unique and memorable slogan. Here are 30 unique Burmese restaurant slogans to make your establishment stand out:
You’ve come up with the perfect business idea and name for your business.
Now, it’s time to come up with the best construction slogan to tie all the pieces together. not just a slogan, it should be short and to the point, it should also be catchy and memorable. Slogans are often used with other marketing tools. The slogan can be incredibly effective in helping to build brand awareness.
Use our free AI-powered slogan generator above with just a few inputs to discover hundreds of burmese restaurant slogan ideas and find the perfect match for your business. or continue reading our quick guide on learning how to choose burmese restaurant slogan.
Here we’ve put together a pre-generated list of catchy, cool, good, and best burmese restaurant slogan ideas generated by our AI-powered tool. So you can easily choose some potential burmese restaurant slogans from the given list.
- “Burmese Bites Beyond Borders.”
- “Where Tradition Dances on Your Taste Buds.”
- “Flavors Unveiled, Uniqueness Unleashed.”
- “Culinary Kaleidoscope of Myanmar.”
- “Burmese Culinary Symphony, Your Table’s Maestro.”
- “Bite-sized Wonders, Big on Flavor.”
- “Burmese Eats, Unraveling the Extraordinary.”
- “Authenticity Infused in Every Bite.”
- “Beyond Spice – Unveiling Burma’s Culinary Poetry.”
- “Crafting Culinary Marvels, Burmese Style.”
- “Your Culinary Escape to Mandalay.”
- “Burmese Traditions, Modern Delights.”
- “Taste the Uncharted, Love the Unforgettable.”
- “Where Every Plate Tells a Unique Tale.”
- “Beyond Taste – An Artful Expression of Burma.”
- “Dine in Elegance, Savor the Uncommon.”
- “Embark on a Gastronomic Adventure.”
- “Burmese Flavors, Unearthed Treasures.”
- “Elevate Your Senses, Burmese Excellence.”
- “A Culinary Kaleidoscope, Uniquely Yours.”
- “Flavors as Bold as the Ayeyarwady.”
- “Tradition Meets Trend – Your Burmese Experience.”
- “Burmese Bites, Where Art and Flavor Collide.”
- “Every Dish a Canvas, Every Bite a Masterpiece.”
- “Unique Flavors, Unforgettable Memories.”
- “Burmese Culinary Alchemy, Unveiling the Extraordinary.”
- “Where Burmese Heritage Meets Modern Sophistication.”
- “Taste the Unseen, Feel the Unheard – Burmese Magic.”
- “Epicurean Odyssey Through Burma’s Unique Palette.”
- “Burmese Delicacies, Each One a Star.”
Popular Burmese Restaurant Taglines
For a Burmese restaurant aiming for widespread recognition, a popular tagline is key. Here are 30 popular Burmese restaurant taglines to enhance your brand visibility:
- “Burmese Elegance, Global Reverence.”
- “Where Tradition Sparks Culinary Marvels.”
- “Bite into Burma’s Best-Kept Secrets.”
- “A Global Palate, A Burmese Heart.”
- “Savor Burma, Share Joy.”
- “Elevate Your Taste with Global Acclaim.”
- “Burmese Essence, Worldly Excellence.”
- “Flavors That Travel, Taste That Stays.”
- “Burmese Culinary Legacy, Loved Worldwide.”
- “From Yangon with Love – Global Flavors, Local Heart.”
- “Burmese Bites, Worldwide Delight.”
- “Tradition Served with a Global Twist.”
- “Global Taste, Burmese Grace.”
- “Burmese Culinary Heritage, Globally Adored.”
- “A Global Feast, Burmese at Heart.”
- “Taste the World, Love Burmese.”
- “Burmese Traditions, Global Accolades.”
- “Flavors That Cross Borders, Captivate Hearts.”
- “Burmese Excellence, Savored Globally.”
- “Global Tastes, Authentic Burmese Soul.”
- “Burmese Flavors, Universal Applause.”
- “World-Class Flavors with a Burmese Touch.”
- “Burmese Culinary Art, Worldwide Affection.”
- “A Taste of Myanmar, Worldly Acclaim.”
- “Global Recognition, Burmese Perfection.”
- “Burmese Wonders, Celebrated Everywhere.”
- “From Burma to the World, Culinary Stardom.”
- “Global Palates, Burmese Pleasures.”
- “Burmese Delights, Universally Treasured.”
- “Savor the World, Love the Burmese Way.”
Cool Burmese Restaurant Slogans
To exude a cool and contemporary vibe, your Burmese restaurant’s slogan should resonate with a modern audience. Here are 30 cool Burmese restaurant slogans that blend tradition with a trendy twist:
- “Chill Vibes, Bold Bites – Burmese Cool.”
- “Cool Bites, Hot Flavors – Burmese Style.”
- “Burmese Fusion, Cool Confusion.”
- “Cool Eats, Burmese Treats.”
- “Bite Me Burmese – Where Cool Meets Heat.”
- “Cool Plates, Hot Dates – Burmese Delights.”
- “Chill, Eat, Repeat – Burmese Style.”
- “Burmese Flavors, Served Extra Cool.”
- “Cool Bites, Warm Hearts – That’s Us.”
- “Burmese Heat, Cool Retreat.”
- “Cool Plates, Warmer Welcomes.”
- “Burmese Fusion – Cool on the Tongue.”
- “Cool Vibes, Burmese Delights.”
- “Chill Out, Spice Up – Burmese Style.”
- “Burmese Bites, Cool Nights.”
- “Cool Twist, Traditional Bliss – Burmese All the Way.”
- “Burmese Fusion, Cool Intrusion.”
- “Chillax and Savor Burmese Coolness.”
- “Cool Plates, Hot Conversations.”
- “Burmese Bites for the Cool at Heart.”
- “Cool Eats, Hot Treats – Burmese Magic.”
- “Burmese Flavor, Cool Behavior.”
- “Chill, Eat, Thrill – Burmese Style.”
- “Burmese Coolness, Plate by Plate.”
- “Cool Bites, Big Delights – Burmese Way.”
- “Chill with Burmese Flavors.”
- “Cool Plates, Flavorful Feats.”
- “Burmese Fusion, Served Cool and Sassy.”
- “Chill Out, Burmese In.”
- “Cool Vibes, Hot Sips – Burmese Delight.”
Good Burmese Restaurant Slogans
- “Savor the Spice of Myanmar.”
- “Burmese Bliss on Every Plate.”
- “Tantalize Your Taste Buds, Burmese Style.”
- “Where Tradition Meets Flavor.”
- “Discover Burma, One Bite at a Time.”
- “Authentic Burmese Delights Await.”
- “Elevating Burmese Cuisine to Perfection.”
- “Flavors of Myanmar, Served with Love.”
- “Bite into Burmese Excellence.”
- “A Symphony of Burmese Flavors.”
- “Burmese Elegance on Your Plate.”
- “Embark on a Culinary Journey to Burma.”
- “Indulge in Authentic Burmese Magic.”
- “Where Spice Meets Serenity.”
- “Your Passport to Burmese Culinary Wonders.”
- “Burmese Delicacies, Crafted with Care.”
- “Flavorful Memories of Myanmar.”
- “Taste the Richness of Burmese Heritage.”
- “Burmese Traditions, Modern Flair.”
- “Culinary Adventures in Every Bite.”
- “Burmese Treasures on Your Table.”
- “Bursting with Burmese Brilliance.”
- “A Gastronomic Tour of Myanmar.”
- “Bold Flavors, Burmese Finesse.”
- “Unveiling the Secrets of Burmese Cuisine.”
- “Soulful Burmese Creations.”
- “Irresistible Charms of Burmese Spice.”
- “Crafting Culinary Memories from Myanmar.”
- “A Culinary Odyssey Through Burma.”
- “Burmese Culinary Artistry Unleashed.”
Funny Burmese Restaurant Taglines
- “Spice: Because Bland is Boring.”
- “Wok ‘n’ Roll with Burmese Soul.”
- “Bite Me, I’m Burmese.”
- “Flavor Explosions, Not Boring Meals.”
- “Warning: Our Food May Cause Addiction.”
- “Eating Here: The Best Decision You Made Today.”
- “Burma-licious Goodness Inside!”
- “Spice up Your Life, Burmese Style.”
- “Burmese Bites: Where Joy and Spice Collide.”
- “Wok the Talk, Burmese Edition.”
- “Serving Smiles with Every Bowl.”
- “Spicy Vibes Only – Welcome to Burma!”
- “Burmese Delights: Where Flavor Takes the Lead.”
- “Eating with Us: Instant Mood Upgrade.”
- “Flavor Explosion Guaranteed or Your Taste Buds Back.”
- “Burmese Wonders: Making Tummies Happy Since Now.”
- “Our Food’s So Good, Even Chopsticks Applaud.”
- “Spice Up Your Day the Burmese Way.”
- “Eat, Laugh, Love – Burmese Edition.”
- “Burmese Flavors: Because Normal is Overrated.”
- “Life’s Short, Eat Burmese!”
- “Good Vibes, Great Food – Burmese Style.”
- “Burmese Bites: Where Flavor Meets Chuckles.”
- “Our Food: Not Suitable for Bland Palates.”
- “Serving Spice with a Side of Laughter.”
- “Burmese Happiness in Every Bite.”
- “Flavor So Good, You’ll Slurp with Joy.”
- “Bite into Burmese Awesomeness – No Regrets.”
- “Burmese Flavors: Because Boredom’s Not on the Menu.”
- “Spicy, Sassy, and Seriously Good – That’s Us!”
Clever Burmese Restaurant Slogans
- “Decode Flavor, Unleash Burma.”
- “Where Culinary Craftsmanship Meets Complexity.”
- “Bite Smart, Eat Burmese.”
- “Flavorful Alchemy, Burmese Mastery.”
- “Intelligence on a Plate: Burmese Edition.”
- “Burmese Brilliance, One Dish at a Time.”
- “Unlocking Gastronomic Puzzles, Burmese Style.”
- “Savor the Ingenuity of Burmese Flavors.”
- “Culinary IQ: Elevated by Burma’s Finest.”
- “Brainy Bites, Brilliant Delights.”
- “Smart Choices, Burmese Sensibility.”
- “Where Taste Meets Tactical.”
- “Cleverly Crafted, Burmese Excellence.”
- “Deciphering Delight, One Bite at a Time.”
- “Burmese Wits in Every Culinary Creation.”
- “Bite into Brilliance – Taste Burma.”
- “Elevating Taste with a Touch of Genius.”
- “Burmese Elegance, Thoughtfully Served.”
- “Intelligent Indulgence: Welcome to Burma.”
- “Gourmet Wisdom from the Heart of Burma.”
- “Burmese Flavors, Smartly Unleashed.”
- “Where Taste and Intelligence Converge.”
- “Bite Bright, Think Burmese.”
- “Gastronomy Meets Genius in Every Dish.”
- “Savvy Sips and Smart Bites – It’s Burmese.”
- “Cleverly Crafted, Simply Delicious.”
- “Burmese Flavors: Where Smart Meets Savor.”
- “Brainy Bites for Discerning Palates.”
- “Decode the Delicious: Taste Burma’s Genius.”
- “Burmese Brilliance on Every Plate.”
Burmese Restaurant Company Slogan Ideas
- “Burmese Eats: A Symphony of Flavors.”
- “Soulful Bites, Burmese Delights.”
- “Crafting Culinary Tales from Myanmar.”
- “Burmese Traditions, Global Tastes.”
- “Elevate Your Palate with Burmese Grace.”
- “Passion for Spice, Love for Burma.”
- “Journey through Burma’s Culinary Canvas.”
- “Spice Routes, Burmese Roots.”
- “Burmese Culinary Odyssey Unleashed.”
- “Taste the Legacy of Burma.”
- “Burmese Bites, World-Class Delights.”
- “Heritage in Every Bite, Burma in Every Flavor.”
- “Savoring Burma: Beyond the Ordinary.”
- “Burmese Cuisine, Exquisite and Timeless.”
- “Capturing the Essence of Burma in Every Dish.”
- “Burmese Flavors, Unveiling Richness.”
- “Where Heritage Meets Haute Cuisine.”
- “Burmese Culinary Symphony: Our Signature.”
- “From Burma, With Culinary Love.”
- “Artisanal Flavors, Burmese Roots.”
- “Taste the Legacy, Love the Flavor.”
- “Burmese Culinary Traditions, Reimagined.”
- “Burmese Culinary Heritage, Redefined.”
- “Cherishing Burma, One Dish at a Time.”
- “Legacy of Taste, Journey of Flavor – Burma.”
- “Burmese Culinary Poetry on Every Plate.”
- “Savoring Burma’s Rich Culinary Tapestry.”
- “Burmese Elegance, Global Appeal.”
- “Embark on a Flavorful Expedition – Burma’s Finest.”
- “Celebrating Burma’s Culinary Brilliance.”
Classic Burmese Restaurant Slogans
Establishing a classic Burmese restaurant requires a timeless and memorable slogan that reflects the essence of Burmese cuisine.
Classic slogans often emphasize tradition, authenticity, and the unique flavors that make Burmese dishes stand out. Here are 30 classic Burmese restaurant slogans to inspire your establishment:
- “Savor the Tradition, Taste the Legacy.”
- “Burmese Bliss on Every Plate.”
- “Where Heritage Meets Flavor.”
- “A Taste of Burma, A World of Delight.”
- “Experience Burma on a Plate.”
- “Timeless Tastes, Time-Honored Tradition.”
- “Burmese Elegance, Culinary Excellence.”
- “Flavors that Transcend Time.”
- “Tradition Served with a Modern Twist.”
- “Soulful Burmese Delights Await.”
- “A Culinary Journey to Burma’s Heart.”
- “Where Every Bite Tells a Story.”
- “Burmese Heritage, Culinary Craftsmanship.”
- “Epicurean Odyssey through Burma.”
- “Taste the Legacy, Love the Flavor.”
- “Flavors as Rich as Our Heritage.”
- “Burmese Classics, Timeless Delights.”
- “Authenticity Redefined in Every Dish.”
- “Journey to Burma, One Bite at a Time.”
- “Legacy of Taste, Heritage on Your Plate.”
- “Burmese Culinary Symphony.”
- “Time-Honored Recipes, Modern Palates.”
- “Bite into Burmese Tradition.”
- “Crafting Memories with Burmese Flavors.”
- “A Culinary Passport to Burma.”
- “Heritage Flavors, Modern Elegance.”
- “Tradition Woven into Every Recipe.”
- “Time-Tested Tastes of Burma.”
- “Where Culinary Heritage Meets Modern Panache.”
- “A Culinary Tapestry of Burma.”
Amazing Burmese Restaurant Slogan Ideas
To create a buzz and intrigue around your Burmese restaurant, consider using amazing slogans that highlight the extraordinary nature of your offerings.
These slogans should captivate potential customers and make them eager to explore the exceptional flavors your restaurant has to offer. Here are 30 amazing Burmese restaurant slogan ideas:
- “Bite into Brilliance, Taste the Amazing.”
- “Extraordinary Flavors, Everyday Elegance.”
- “Where Every Bite is an Adventure.”
- “Discover the Extraordinary in Every Dish.”
- “Bold Flavors, Unforgettable Moments.”
- “Elevating Taste to an Art Form.”
- “Burmese Wonders on Your Plate.”
- “Amazing Bites, Endless Delight.”
- “Unleash Your Taste Buds’ Imagination.”
- “Dazzling Flavors, Simply Burmese.”
- “A Symphony of Amazing Tastes.”
- “Unexpected Delights, Every Single Bite.”
- “Taste the Marvel, Love the Flavor.”
- “Burmese Magic in Every Morsel.”
- “Prepare Your Palate for Amazement.”
- “Where Flavor Meets the Extraordinary.”
- “A Culinary Wonderland of Burmese Delights.”
- “Sensational Flavors, Unmatched Pleasure.”
- “Journey to Amazing in Every Dish.”
- “Dining Elevated to Amazing Heights.”
- “Breathtaking Bites, Every Plate.”
- “Experience Amazing, Taste Burmese.”
- “Unveiling Culinary Wonders Daily.”
- “Where Ordinary Ends, Amazing Begins.”
- “Burmese Excellence, Plate by Plate.”
- “Every Bite, a Taste Sensation.”
- “Amazingly Burmese, Impeccably Yours.”
- “Taste the Incredible, Love the Unforgettable.”
- “Astonishing Flavors, Authentic Bliss.”
- “Crafting Amazing Culinary Stories.”
Memorable Burmese Restaurant Slogans Ideas
Creating a memorable slogan is essential for leaving a lasting impression on your customers. Memorable slogans are often catchy, easy to recall, and encapsulate the unique identity of your Burmese restaurant.
Here are 30 memorable Burmese restaurant slogan ideas that will linger in the minds of your patrons:
- “Where Memories Are Served on Every Plate.”
- “Burmese Delights, Unforgettable Nights.”
- “Creating Memories, One Bite at a Time.”
- “Savor the Flavor, Cherish the Moments.”
- “Memorable Bites, Timeless Delights.”
- “Culinary Journeys, Forever Remembered.”
- “A Plateful of Memories in Every Dish.”
- “Burmese Flavors, etched in Memory.”
- “Taste That Lingers, Memories That Stay.”
- “In Every Bite, a Memory Unfolds.”
- “Crafting Memories, Dish by Dish.”
- “Where Flavor Meets Forever.”
- “Burmese Traditions, Unforgettable Feasts.”
- “Cherished Moments, Culinary Delights.”
- “Flavors That Echo in Your Memories.”
- “Bites That Resonate, Memories That Last.”
- “Every Plate, a Memory-Making Canvas.”
- “Sculpting Memories Through Burmese Flavors.”
- “Burmese Elegance, Timeless Memories.”
- “A Culinary Odyssey of Unforgettable Tastes.”
- “Where Every Bite Becomes a Keepsake.”
- “Crafting Culinary Memories Since [Year of Establishment].”
- “Memorable Feasts, Unforgettable Experiences.”
- “Burmese Delicacies, Unfading Memories.”
- “Bites That Stay, Memories That Play.”
- “A Symphony of Memories on Every Plate.”
- “Creating Culinary Legacies, One Taste at a Time.”
- “Memories Created, Flavors Celebrated.”
- “In Every Bite, Relive the Joy.”
- “Burmese Magic, Memorable Always.”
Steps To Choose a burmese restaurant slogan
Choosing a slogan is a critical aspect of branding and marketing for any business or organization. Here are some steps to help you choose an effective slogan:
1. Understand Your Brand & Audience
Mission and Vision: Clarify your brand’s mission and vision. What do you stand for? What are your long-term goals?
Values: Identify your core values. What principles guide your business?
Unique Selling Proposition (USP): Determine what differentiates you from your competitors.
Target Market: Identify who your target audience is. What are their demographics, interests, and needs?
Customer Pain Points: Understand your audience’s challenges and problems that your product or service addresses.
2. Brainstorm Ideas
Keywords: List relevant keywords and phrases related to your brand, products, or services.
Creativity: Encourage creative thinking. Don’t limit yourself initially—write down all ideas, even those that seem far-fetched.
3. Compare To Other burmese restaurant slogan
Observe and analyze other burmese restaurant slogans that have similar themes to yours, to know who your competitors will be and take inspiration from their ideas.
4. Use Our Slogan Generator
You can use our free AI-powered slogan generator to generate thousands of burmese restaurant slogan ideas for free from the keywords you enter.
5. Shortlist Your Slogan List:
After brainstorming and comparing to other burmese restaurant slogans, you will have a long list of alternatives, which you will have to order and analyze to eliminate the less convincing options.
To begin with, you can keep a list of 10 to 20 alternatives, which must meet one of the attributes to choose the tagline of a burmese restaurant slogan we reviewed above.
6. Ask For Feedback.
Share your ideas with friends, family, or colleagues to get their opinions. Use the feedback to refine your options and choose the best tagline.
7. Check for Uniqueness
Trademark Search: Ensure the slogan is unique and not already in use by conducting a trademark search.
Domain Availability: Check if the domain name associated with the slogan is available if you plan to use it for a website.
8. Finalize
Review all feedback and make necessary adjustments before finalizing the burmese restaurant slogan. Once you’ve chosen a tagline for your burmese restaurant business, be consistent and use it everywhere.
Got a Slogan? It’s Now Time for a Name
Now you’ve chosen a slogan, you need to match it with the perfect company name.
Using our business name generator, you can find a name for your business in 3 simple steps:
- Enter your industry in a word or two.
- Click Generate.
- Choose from any of the 5 name ideas.
You’ve Chosen a Name and a Slogan, Now What?
There are some steps you can take to establish brand recognition and credibility for your business successfully.
Design a logo for your burmese restaurant business:
Creating a logo is vital for increasing brand awareness, and there are several logo-maker tools available to help you design a unique one. Use this logo generator to simplify the process.
Make a website for your burmese restaurant business:
Website builders like 10Web make the process simple and quick. Check out our Best Website Builder article.
FAQ’s
Still not quite sure how to pick a slogan? Here are the most common questions we get asked about slogan.
So we hope you found your catchy slogan with the help of our guide and burmese restaurant slogan generator.
