40 Best Sales Automation Startups to Watch in [2023]

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40 Best Sales Automation Startups to Watch in [2023]

Have you ever wondered who is on the list of Sales Automation Companies with the highest growth rates?

You’re not alone.

There are hundreds of Sales Automation Companies found there, and keeping track of the hottest new startups can be challenging.

But don’t worry, we’ve got you covered. Here are the top 40 fast-growing Sales Automation Startups that have top-tier venture capital funding.

What are Sales Automation Startups?

Sales automation startups are technology companies that offer software and services to facilitate sales processes. These companies provide automated solutions for sales teams to streamline their workflow, such as lead generation, customer relationship management (CRM), and marketing automation. 

Automation helps sales teams become more efficient, reduce costs, and improve their customer relationships.

Top 40 Fastest-Growing Startups In Sales Automation

1) Drift

Conversations may be used to make business purchases more seamless, pleasurable, and human.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2015
  • Founders: David Cancel, Elias Torres
  • Number of employees: 251-500
  • Funding amount: $107,000,000
  • Number of funding rounds: 3
  • Number of investors: 12

You can find their website here.

2) Contentsquare

Contentsquare creates a digital experience analytics tool that allows companies to analyze client activity online.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2012
  • Founders: Jonathan Cherki
  • Number of employees: 501-1000
  • Funding amount: $812,000,000
  • Number of funding rounds: 5
  • Number of investors: 10

You can find their website here.

3) Pipefy

Process management, workflow, process automation, and task management are all areas where Pipefy excels.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2013
  • Founders: Alessio Alionco, Kelvin Stinghen, Leandro Johann, Magnus Arantes
  • Number of employees: 251-500
  • Funding amount: $63,737,500
  • Number of funding rounds: 5
  • Number of investors: 16

You can find their website here.

4) ASAPP

Research leads to breakthroughs, and ASAPP is expanding AI to boost human productivity and automate global procedures.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2014
  • Founders: Gustavo Sapoznik, Marcus Westin
  • Number of employees: 251-500
  • Funding amount: $380,000,000
  • Number of funding rounds: 4
  • Number of investors: 14

You can find their website here.

5) Slintel

Slintel captures buying intent using technographics to assist businesses in identifying potential purchasers in their target market.

Details of the startup:

  • Country: United States
  • City: Mountain View
  • Started in: 2016
  • Founders: Deepak Anchala, Rahul Bhattacharya, Ranjana TN
  • Number of employees: 101-250
  • Funding amount: $26,000,000
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

6) Workato

Workato is an enterprise automation platform that enables businesses to work more efficiently and effectively without jeopardizing governance and security.

Details of the startup:

  • Country: United States
  • City: Mountain View
  • Started in: 2013
  • Founders: Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
  • Number of employees: 251-500
  • Funding amount: $215,000,000
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

7) CARS24

CARS24 is a technologically advanced platform for buying and selling used vehicles.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2015
  • Founders: Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra
  • Number of employees: 1001-5000
  • Funding amount: $393,848,044
  • Number of funding rounds: 5
  • Number of investors: 21

You can find their website here.

8) Spiff

Spiff is a revenue and sales compensation software that automates complex commission processes and motivates salespeople.

Details of the startup:

  • Country: United States
  • City: Sandy
  • Started in: 2017
  • Founders: Albert Candari, Casey Crouch, Jean-Philippe Maitre, Jeron Paul, Matt Stapleton, Mike Ries, Tanner Lacey, Travis Ashby
  • Number of employees: 101-250
  • Funding amount: $62,000,000
  • Number of funding rounds: 4
  • Number of investors: 18

You can find their website here.

9) Lusha Systems Inc

Reduce the number of times you search. Increase your sales. Over 500,000 salespeople and 120,000 businesses use Lusha, a B2B prospecting and contact data service.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2016
  • Founders: Adi Weisz, Assaf Eisenstein, Yoni Tserruya
  • Number of employees: 101-250
  • Funding amount: $40,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

10) MindTickle

MindTickle is a software startup that provides businesses with sales preparedness and enablement solutions.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Deepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali
  • Number of employees: 251-500
  • Funding amount: $181,300,000
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

11) Intercom

Businesses can use a Conversational Relationship Platform to help them create consumer relationships by providing tailored, messenger-based experiences.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe
  • Number of employees: 501-1000
  • Funding amount: $291,820,000
  • Number of funding rounds: 9
  • Number of investors: 34

You can find their website here.

12) Pipedrive

Pipedrive is the first CRM software designed from the perspective of a salesperson.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2010
  • Founders: Martin Henk, Martin Tajur, Ragnar Sass, Timo Rein, Urmas Purde
  • Number of employees: 501-1000
  • Funding amount: $90,203,108
  • Number of funding rounds: 8
  • Number of investors: 18

You can find their website here.

13) SalesLoft

SalesLoft is a sales engagement platform that assists sales companies in providing a better customer experience.

Details of the startup:

  • Country: United States
  • City: Atlanta
  • Started in: 2011
  • Founders: David Cummings, Kyle Porter, Rob Forman, Tim Dorr
  • Number of employees: 501-1000
  • Funding amount: $245,700,000
  • Number of funding rounds: 8
  • Number of investors: 13

You can find their website here.

14) AutoRABIT

For regulated businesses, AutoRABIT offers the Salesforce release management platform.

Details of the startup:

  • Country: United States
  • City: San Ramon
  • Started in: 2014
  • Founders: Vijaya Rayudu, Vishnu Datla
  • Number of employees: 51-100
  • Funding amount: $27,000,000
  • Number of funding rounds: 3
  • Number of investors: 2

You can find their website here.

15) DealHub.io

DealHub.io is a revenue augmentation technology that ensures continuous sales engagements throughout the sales cycle.

Details of the startup:

  • Country: United States
  • City: Austin
  • Started in: 2014
  • Founders: Alon Lubin, Eyal Elbahary, Eyal Orgil
  • Number of employees: 51-100
  • Funding amount: $24,500,000
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

16) Highspot

Highspot is an AI-powered sales enablement tool that helps firms all around the world increase their sales teams’ effectiveness.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2012
  • Founders: David Wortendyke, Oliver Sharp, Robert Wahbe, Scot Gellock
  • Number of employees: 501-1000
  • Funding amount: $396,850,000
  • Number of funding rounds: 8
  • Number of investors: 10

You can find their website here.

17) Seismic

Seismic is a sales enablement and marketing orchestration software that helps sales teams close more deals and close them faster.

Details of the startup:

  • Country: United States
  • City: San Diego
  • Started in: 2010
  • Founders: Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti
  • Number of employees: 501-1000
  • Funding amount: $256,500,000
  • Number of funding rounds: 5
  • Number of investors: 8

You can find their website here.

18) UserTesting

UserTesting is a human insight tool that may be used on demand to increase consumer insights.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2007
  • Founders: Darrell Benatar, Dave Garr
  • Number of employees: 501-1000
  • Funding amount: $152,742,068
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

19) 6sense

6sense is an account engagement technology that helps B2B companies earn income in a predictable way.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2013
  • Founders: Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, Viral Bajaria
  • Number of employees: 251-500
  • Funding amount: $226,000,000
  • Number of funding rounds: 6
  • Number of investors: 12

You can find their website here.

20) PandaDoc

Users can use PandaDoc to develop, deliver, and manage quotations, proposals, contracts, and other sales collateral for their teams.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Mikita Mikado, Serge Barysiuk
  • Number of employees: 251-500
  • Funding amount: $51,055,000
  • Number of funding rounds: 5
  • Number of investors: 13

You can find their website here.

21) Cognigy GmbH

Cognigy is the most popular Enterprise Conversational AI Platform for automating customer and employee support processes.

Details of the startup:

  • Country: Germany
  • City: Düsseldorf
  • Started in: 2016
  • Founders: Benjamin Mayr, Philipp Heltewig, Sascha Poggemann
  • Number of employees: 51-100
  • Funding amount: € 44,900,000
  • Number of funding rounds: 6
  • Number of investors: 6

You can find their website here.

22) RightBound

RightBound creates a sales platform that streamlines and automates the selling process.

Details of the startup:

  • Country: United States
  • City: Kirkland
  • Started in: 2019
  • Founders: Ran Oelgiesser, Rotem Dafni
  • Number of employees: 11-50
  • Funding amount: $12,000,000
  • Number of funding rounds: 2
  • Number of investors: 11

You can find their website here.

23) Cogito

Cogito uses behavioral science and artificial intelligence to improve the emotional intelligence of phone professionals.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2007
  • Founders: Alex Pentland, Joshua Feast
  • Number of employees: 101-250
  • Funding amount: $117,500,000
  • Number of funding rounds: 10
  • Number of investors: 16

You can find their website here.

24) Showpad

The most beneficial thing that has ever happened to your sales staff

Details of the startup:

  • Country: Belgium
  • City: Gent
  • Started in: 2011
  • Founders: Louis Jonckheere, Peter Minne, Pieterjan Bouten
  • Number of employees: 251-500
  • Funding amount: $159,500,000
  • Number of funding rounds: 6
  • Number of investors: 6

You can find their website here.

25) Vymo

Vymo is a personal assistant program that automates sales and service team duties in businesses.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2013
  • Founders: Venkat Malladi, Yamini Bhat
  • Number of employees: 51-100
  • Funding amount: $23,000,000
  • Number of funding rounds: 5
  • Number of investors: 5

You can find their website here.

26) Loopio

RFP Response Software from Loopio helps businesses speed up the process of responding to RFPs, RFIs, and security questionnaires.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2014
  • Founders: Jafar Owainati, Matt York, Zakir Hemraj
  • Number of employees: 101-250
  • Funding amount: CA$263,000,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

27) Postscript

Postscript is a text message marketing platform that allows businesses to contact and engage with customers using text messages.

Details of the startup:

  • Country: United States
  • City: Scottsdale
  • Started in: 2018
  • Founders: Adam Turner, Alex Beller, Colin Turner
  • Number of employees: 51-100
  • Funding amount: $41,200,000
  • Number of funding rounds: 3
  • Number of investors: 16

You can find their website here.

28) ringDNA

ringDNA is a revenue acceleration platform powered by AI that converts sales teams into high-performing revenue engines.

Details of the startup:

  • Country: United States
  • City: Sherman Oaks
  • Started in: 2013
  • Founders: Howard Brown
  • Number of employees: 101-250
  • Funding amount: $35,600,000
  • Number of funding rounds: 5
  • Number of investors: 3

You can find their website here.

29) XANT.ai

XANT.ai develops software that helps sales teams establish a better funnel and close more deals, resulting in increased income.

Details of the startup:

  • Country: United States
  • City: Lehi
  • Started in: 2004
  • Founders: Chris Harrington, David Elkington, Ken Krogue, Rob Christensen
  • Number of employees: 101-250
  • Funding amount: $251,200,024
  • Number of funding rounds: 6
  • Number of investors: 15

You can find their website here.

30) Shelf Engine

Shelf Engine is a company that provides an automated prediction engine that calculates the ideal number of perishable foods to order.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2015
  • Founders: Bede Jordan, Stefan Kalb
  • Number of employees: 51-100
  • Funding amount: $58,220,000
  • Number of funding rounds: 6
  • Number of investors: 13

You can find their website here.

31) EqualTo

The operating system for sales commissions

Details of the startup:

  • Country: Germany
  • City: Freiburg
  • Started in: 2020
  • Founders: Diarmuid Glynn, Gijs Hubben, Kim Bergstrand
  • Number of employees: 11-50
  • Funding amount: € 4,530,000
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.‍

32) Kissht

Kissht is a financial technology platform that allows users to get fast, hassle-free credit for purchases made at digital points of sale.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: Karan Mehta, Krishnan Vishwanathan
  • Number of employees: 251-500
  • Funding amount: $49,247,312
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

33) Blanket

Blanket creates a platform for scheduling sales demos that automates the sales development process.

Details of the startup:

  • Country: United States
  • City: Miami
  • Started in: 2016
  • Founders: Alex Nucci, Ricardo Vazquez
  • Number of employees: 1-10
  • Funding amount: $3,540,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

34) Verloop.io

Verloop.io is the leading customer service automation platform in the world.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Founders: Gaurav Singh
  • Number of employees: 51-100
  • Funding amount: $8,000,000
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

35) e-bot7

Conversational AI in a nutshell.

Details of the startup:

  • Country: Germany
  • City: München
  • Started in: 2016
  • Founders: Fabian Beringer, Maximilian Gerer, Xaver Lehmann
  • Number of employees: 101-250
  • Funding amount: € 8,140,000
  • Number of funding rounds: 4
  • Number of investors: 4

You can find their website here.

36) Take Blip

Take Blip’s mission is to create, run, and evolve chatbots.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 1999
  • Founders: Daniel R. Costa, Marcelo Oliveira, Roberto Oliveira, Sergio Passos
  • Number of employees: 501-1000
  • Funding amount: $100,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

37) Qwilr

Qwilr is a document design and automation platform for sales teams that includes e-sign, analytics, and CRM and business software connections.

Details of the startup:

  • Country: Australia
  • City: Redfern
  • Started in: 2014
  • Founders: Dylan Baskind, Mark Tanner
  • Number of employees: 11-50
  • Funding amount: $8,875,200
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

38) AppMan

AppMan is a leading insurtech for life insurance in Thailand and the Asian market, offering technologies to improve sales experience.

Details of the startup:

  • Country: Thailand
  • City: Huai Khwang
  • Started in: 2011
  • Founders: Amarit Franssen, Nuttapon Kongkitimanon, Pak Rattidham, Thanapoom Chareonsiri
  • Number of employees: 101-250
  • Funding amount: THB139,000,000
  • Number of funding rounds: 1
  • Number of investors: 5

You can find their website here.

39) Xoxoday

Motivate and engage your employees to help your company grow.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2012
  • Founders: Abhishek Kumar, Kushal Agarwal, Manoj Aggarwal, Sumit Khandelwal
  • Number of employees: 101-250
  • Funding amount: $450,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

40) edrone

Edrone is a self-contained e-commerce CRM software that specializes in advanced marketing automation.

Details of the startup:

  • Country: Poland
  • City: Krakow
  • Started in: 2014
  • Founders: Michal Blak, Rahim Blak
  • Number of employees: 51-100
  • Funding amount: $5,879,737
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

FAQs

Is Sales Automation Business Profitable?

Sales automation can be a very profitable business. It can help businesses automate their sales processes and increase their profits by reducing overhead costs, streamlining processes, and improving customer service. 

Additionally, automated sales can increase customer satisfaction by providing a faster and more personalized experience.

What Is The Average Investment In Sales Automation?

The average investment in Sales Automation startups is around $4 million to $5 million. 

However, the exact amount will depend on the company’s size, stage of development, and the investors involved.

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